This is a pragmatic and agile execution plan for a startup SW product. This plan elaborates on V 1.0 (MVP) of a multi stage enterprise product execution plan.

1. DigiGrapes Technologies
Idea To Market – Product Framework
…Agility at its Best
Product is Business and we manage likewise…
6 months indicative timeline Enabling Minimum Viable Product (MVP)

2. Stage3
Planning
Stage2
Foundation
Stage1
Conception
Click to
view all >
Stage5
Transition
Stage4
Execution
Conception Foundation Planning Execution Transition

3. Stage1
Conception Ideation
Discovery
Presentation
Validation
Owner: Product Management
Time Unit: 1 month
Ideas are the seeds of a great Product. At DigiGrapes, We refine,
groom and process these seeds before they can be sown and
germinated. Our team of Product Analysts research incessantly on
all aspects of the primary idea and come out with a viable business
proposal / plan.
Conception Foundation Planning Execution Transition

4. Users and Market Face
We capture raw thoughts, key objectives and
high level vision from stakeholders and refine
them into a precise Product Vision Document
We analyze all the user personas and machine
interfaces to the product and define how the
product would be manifested in its various
avatars. We put the face to the idea.
Stage1
Conception
Ideation
Discovery
Presentation
Validation
Product Vision & Goals
Owner: Product Management
Conception Foundation Planning Execution Transition
Time Unit: 1 month

5. Ideation
Discovery
Presentation
Validation
Market Research & AnalysisCompetitive Product Landscape
We analyze current industry trends, all direct
and in-direct competitive products to come out
with most compelling functional elements of
the product .
We take a deep dive into each relevant data
point, usage trends and projections to evaluate
the relative pros-cons of each functions aspect
of the product
Owner: Product Management
Conception Foundation Planning Execution Transition
Stage1
Conception
Time Unit: 1 month

6. Ideation
Discovery
Presentation
Validation
Product Introduction PitchWireframes
We define the exact interactive flow and visual
design of each screen for all market faces (web,
mobile, desktop) so as to enable easy
visualization of the concept by all stakeholders
We Prepare a comprehensive market ready
product presentation which explains the
product functionality and usage in a story
telling mode.
Owner: Product Management
Conception Foundation Planning Execution Transition
Stage1
Conception
Time Unit: 1 month

7. Ideation
Discovery
Presentation
Validation
100 $ TestSME Deep Dive
We engage with various Subject Matter Experts
and get their perspective on each functional
point to validate the end user acceptance of the
concept.
We handpick a subset of prospective users,
representing the entire spectrum of user
personas and put the product to 100 $ test.
This filters down the least preferred features
Owner: Product Management
Conception Foundation Planning Execution Transition
Stage1
Conception
Time Unit: 1 month

8. Stage2
Foundation
Owner: Product
Management & Engineering
Time Unit: 1 month
A great Product need to stand the test of time and changing market
realities. We start with a “Minimum Viable Product” by careful
Identification, definition and blueprint design of the basic building
blocks of the “Larger than Life” Product
MVP
Definition
MVP Design
MVP
Presentation
Conception Foundation Planning Execution Transition

9. MVP
Definition
MVP Design
MVP
Presentation
Stage2
Foundation
Market Features & ModulesUser Stories
We put together all high level user stories for
“Minimum Viable Product” and create an
overall interaction flow for each user persona.
We create the Market ready Feature lists,
modules and workflows that can be monetized
individually or bundled together as per
subscription plans.
Owner: Product Management
Conception Foundation Planning Execution Transition
Time Unit: 1 month

10. MVP
Definition
MVP Design
MVP
Presentation
System Architecture & DesignUser Experience Design
We put together detailed wireframes and visual
design for the MVP. This enables the
downstream team to visualize the product
better and LightHouse users to engage early
Identifying the best technology stack,
deployment infrastructure and “build v/s
assemble” are some of the key decisions we
make to set the right foot forward
Owner: Product Engineering
Conception Foundation Planning Execution Transition
Stage2
Foundation
Time Unit: 1 month

11. MVP
Definition
MVP Design
MVP
Presentation
Market Face - Web, Mobile,
Desktop etc.
Interactive Dummy Prototype
We create a reusable dummy prototype that
enables a user to navigate and feel the
application ahead of full engineering. It unlocks
hidden challenges and unexpected scenarios.
Ahead of engineering, we nail down each
market face of the product and how each will
leverage the common infrastructure.
Owner: Product Management
Conception Foundation Planning Execution Transition
Stage2
Foundation
Time Unit: 1 month

12. Stage3
Planning
Engineering
Plan
Go To
Market Plan
Support
Plan
Owner: Product Engineering,
Marketing & Product Support
Time Unit: 15 days
Now that we know what to build, lets put together a plan to execute
and Go To Market. We will put together the resource engagement
plan, GoTo Market Plan, Product Support plan, capacity plan etc.
Lets achieve the goals every 2 weeks for 3 months
Conception Foundation Planning Execution Transition

13. Stage3
Time Unit: 15 days
Planning
Tools & ProcessesEffort & Time Estimates -
Sprint Goals
With all bare bone structure figured out, its
time for an elaborate plan to execute. We
create bi-weekly sprint plans with each of the 6
sprints having a unique Sprint Goals and epics .
To serve the best productivity needs, we
identify the lean and agile integrated tools that
can foster the best collaboration and
visualization of the progress. To the plan.
Engineering
Plan
Go To
Market Plan
Support Plan
Owner: Product Engineering
Conception Foundation Planning Execution Transition

14. Marketing Strategy & Plan
Product Awareness
Campaigns
We carefully plan a series of awareness
campaigns to do a staggered feature
evangelization and build early adoption curve
We identify the various marketing channels
and create a plan with rippling waves of brand
promotion in a stage gate manner
Engineering
Plan
Go To
Market Plan
Support Plan
Owner: Product Marketing
Conception Foundation Planning Execution Transition
Stage3
Time Unit: 15 days
Planning

15. Feedback and Upgrades
Management Plans
Infrastructure Capacity &
Business Continuity Planning
We study the projected load, traffic,
performance expectations and carefully plan for
the capacity requirements , contingency, threat
& vulnerability protection plans.
Customers’ delight demand much more than
just functionally working SW. We plan customer
engagement modes, feedback collection
processes and smooth system upgrade plan
Engineering
Plan
Go To
Market Plan
Support Plan
Owner: Product Support
Conception Foundation Planning Execution Transition
Stage3
Time Unit: 15 days
Planning

16. Stage4
Execution
Owner: Product Engineering,
Marketing & Support
Time Unit: 3 month
This is where we fix the nuts & bolts of each segment of the
product. We take pride in our team’s excellent craftsmanship,
endurance and commitment to give shape to the grand vision.
We build “Potentially Shippable Product increment” every two
weeks along with all collaterals and support infrastructure.
We engage “Early Adopters” all along and be guided by their
valuable feedbacks.
Engineering
Marketing
Support
Conception Foundation Planning Execution Transition

17. Time Unit: 3 months
Stage4
Execution
Content engineering
Incremental Product
Development
Test Driven Development (TDD), Continuous
Integration (CI) and appropriate refactoring are
the core principles we adopt to deliver a
potentially shippable product every Sprint
Our engineering team adopts best practices of
externalization and configuration to enable L10N
and content integration. We enables context
sensitive adaptive content for all user interfaces.
Owner: Product Engineering
Engineering
Marketing
Support
Conception Foundation Planning Execution Transition

18. Time Unit: 3 months
Stage4
Execution
Training CollateralsMarketing Collaterals
Our creative team creates user friendly visual
themes and layouts for various marketing
collaterals that need to support the product
awareness campaigns.
End user education and product user guide are
developed in parallel. The creative content
team uses the multiple modes of delivering
the end user education material.
Owner: Product Marketing
Engineering
Marketing
Support
Conception Foundation Planning Execution Transition

19. Time Unit: 3 months
Stage4
Execution
Early Adoption CampaignProduction Data Management
All along, out Product Support team executes
the data migration, cleansing and protection
plans to support production data integrity and
confidentiality requirements.
As our development team delivers potentially
shippable product increment, our support
team pave the road for flagship customers’ to
onboard and get a feel of the product.
Owner: Product Support
Engineering
Marketing
Support
Conception Foundation Planning Execution Transition

20. Stage5
Transition
Owner: Product Support &
Marketing
Time Unit: 15 days
Its time when the “Rubber hits the Road”. The product is ready is its
full glory and its time for dressing up.
The Product Support team, Marketing team work in tandem to the
much coveted “Launch”
Production
set up
Flagship
customer
onboarding
Digital
Marketing
Conception Foundation Planning Execution Transition

21. Stage5
Transition
Owner: Product Support &
Marketing
Production
set up
Flagship
customer
onboarding
Digital
Marketing
Production set up
We load all production data, fire
up the m/c, run diagnostics,
environmental tests and get
ready for “Go-Live”.
Flagship customer
onboarding
All Flagship customers’ data is
ratified, users trained and all
customer engagement mode
activated for the post “Go-Live”.
Digital Marketing
Its time to spread the buzz. The
full scale digital marketing
campaigns are launched and
tracked.
Conception Foundation Planning Execution Transition
Time Unit: 15 days
Stage5
Transition

22. Happy To Help
DigiGrapes Technologies Private Limited
sales@digigrapes.com
Info@digigrapes.com
http://www.linkedin.com/company/swiftlogicinfotech.com
www.facebook.com/DigigrapesTechnologies
http://www.slideshare.net/DigiGrapes
For more information please visit our website
www.digigrapes.com
sales@digigrapes.com
Info@digigrapes.com
http://www.linkedin.com/company/swiftlogicinfotech.com
www.facebook.com/DigigrapesTechnologies
http://www.slideshare.net/DigiGrapes
https://twitter.com/Digigrapes