The purpose of a Digital Strategy is to identify core areas within your businesses that can help achieve their desired perception in the marketplace and increase ROI. The famous saying – If you fail to plan, you plan to fail, couldn’t ring more true when it comes to why you should have a digital strategy. Here are 6 steps to help you put a Digital Strategy together for your business.

1. 6 Things to Include in a
DIGITAL STRATEGY

2. The famous saying – If you fail to plan, you plan to fail,
couldn’t ring more true when it comes to why you should
have a digital strategy.

3. The purpose of a Digital Strategy is to identify core areas
within your businesses that can help achieve their desired
perception in the marketplace and increase ROI.

4. It is impossible to accurately measure your success online
without a clear reason as to why you are doing what you’re
doing in the first place.

5. A good Digital Strategy will define which customer touch
points and channels need managing so the scope of your
digital marketing is clear.

6. We have put together the 6 most important components to
a Digital Strategy that you must consider when writing you
own:

7. 1. Identify where you are positioned in the
marketplace against your competitors.
Write down your competitors and take note of what
marketing they’re doing and how successful it is.

8. 2. Complete a SWOT Analysis.
Knowing what your strengths and weaknesses are and
identifying opportunities and threats in the industry will
help you see the areas you should be paying close
attention to.

9. 3. Set Objectives.
Ask yourself – where do you want to be and what do you
want to achieve? You may want to increase your fans on
Facebook to 2000, increase traffic to your website by 50%
or get a certain number of enquiries online each month.

10. 4. Plan out how you will reach each objective.
Detail the strategy initiatives you will take to achieve your
objectives. Strategies including social media management,
email marketing, blogging, search engine marketing, digital
campaigns are a few you may consider.

11. 5. Who is doing what.
You have set out a great plan for yourself but now its time
to identify who in your organisation is doing what and
when.

12. 6. Monitor & Control
• Google Analytics
• Facebook Insights
• Crazy Egg
They are a few you can use to track your marketing’s
effectiveness.

13. The most successful Digital Strategies are ones that are to
the point, easy to read and follow and that are accessible
so they can be read and reviewed ALL THE TIME!

14. Gloss Digital
is a boutique digital marketing
agency with a core focus on
strategy development and
marketing management -
outsource marketing.
Contact Us:
www.glossdigital.com.au
or
email info@glossdigital.com.au