1. THE COMPARISON OF THE
HINDUSTAN TIMES AND MUMBAI
SAMACHAR
Submitted By:
Radhika Agarwal (Roll
No.1)
Gloria Mathew (Roll No.8)
SUBJECT: Indian Regional Journalism

2. Ownership
The Hindustan Times Mumbai Samachar
 Founded by Master  The founder was a
Sunder Singh
Lyallpuri, founder-father of
Parsi Scholar and
the Akali movement and Priest by the name
the Shiromani Akali Dal of Fardoonji
 Hindustan Times is owned Murazban
by the Birla family, run by
Shobhana  At present Mr
Bhartia, daughter of the Hormusji N
industrialist KK Birla and Cama, owner
granddaughter of GD Birla
of Bombay

3. Layout
The Hindustan Times Mumbai Samachar
 Broadsheet of  All their
horizontal type supplements(except
 Colourful in style the Sunday
and not very text supplement) are
heavy tabloid sized
 Relies a lot of
graphics (boxes and
pictures)

4. Content
The Hindustan Times Mumbai Samachar
 Typical national  Authentic (does not
english daily with rely on news from
news coverage any other agency )
varying from edition
to edition  5 editions with 7
 8 city editions, 4 supplements
sister publications  Does not believe in
 Sources news from ‘masala news’
PTI, Reuters, etc.

5. Use of Language
The Hindustan Times Mumbai Samachar
 Simple english  Reader friendly
 Careful use of legal
terms and news
jargon

6. Target Audience/Readership
The Hindustan Times Mumbai Samachar
 Caters to english  Meant for everyone
educated urban but the age group
Indian middle class that has major
population readership is 40+.

7. The End