4. Social Networking
The use of a dedicated Web site to
communicate informally with other
members of the site, by posting
messages, photographs, etc.
The people you are connected to
(social network)
5. Social Media
Interactive forms of media that allow users to
interact with and publish to each other
the tools and platforms people use to publish,
converse and share content online
a combination of sociology and Information
technology that allows people to publish their
own content and to establish business or
personal relationships
6. How does social media help me with
being Venture Ready?
Build
Your
Brand
7. How does social media help me with
being Venture Ready?
Build
Relationships
8. How does social media help me with
being Venture Ready?
Develop
Concise
Messaging
Skills
9. How does social media help me with
being Venture Ready?
Maximize
Your
Resources
23. When – do you push out
information and when do
you listen?
24. How – will you measure
whether or not you have
been successful?
25. A Bonus “W”
Who – are you trying to
reach?
Who – in your organization
would be responsible for
handling your social media?
26.
27. Ways to use social media
Announcements
Feedback
Customer Service
Share your experiences / humanize the
company
Build Community / Brand Advocates
Promotions
Demonstrate your expertise
28. LinkedIn
Share information
Make connections
Get introductions
Join Groups
Use the Question/Answer & Discussion
features to show your expertise
29. Blogs
Announcements
Feedback
Customer Service
Insight into your company culture
Share your experiences –
storytelling helps build fans who
become brand advocates
Demonstrate your expertise
33. All social media efforts should have one
of these final goals – Build your
business, increase sales and/or drive
traffic to your website
Calls to Action
Send them to your website
Direct a particular action
Encourage them to share