Email Marketing Services by GlobEmails

Direct Email Marketing
Web Application

GLOBE RESOLUTIONS S.r.l.
w w w .globemails.com
March, 2013

INDEX
INTRODUCTION
 Email Marketing
 GlobEmails DEM Web Application
 Web Application Benefits
FUNCTIONALITIES
 List management
 Messages & Personalization
 Campaign management
 Auto Responders
 Statistics & Reporting
 Anti Spam Features

INDEX
INTRODUCTION
 Email Marketing
FUNCTIONALITIES
 List management
 Messages & Personalization
 Campaign management
 Auto Responders
 Statistics & Reporting
Anti Spam Features

Email Marketing
The Direct Email Marketing is an excellent online advertisement
activity with a ROI (Return Of Investment) superior to the other
form of marketing.
Direct Marketing ROI
45
40
35
30
25
USD $

20
15
10
5
0

Source: Direct Marketing Association, The Power of Direct Marketing, 2011-2012

GLOBEMAILS DEM Web Application
No HTML knowledge required Simple lists management
User fiendly web Interface
Detailed statistics
Powerful engine and complete
for content reporting
creation
Automatic
High management of
reputation and bounces
excellent
deliverability Personalization

Google Analytics
Integration Auto Responders
…and much more
All functionalities available with the basic account!

Web Application Benefits
High deliverability rate: delivering emails to recipients has become an extremely
difficult task and only specialized companies, such as Globe Resolutions, that enjoy a
good reputation and have established tight contacts with major service providers can
guarantee high delivery performance.

Get rid of the technical constraints which will be completely managed by Globe
Resolutions

Clients can focus exclusively on marketing activities.

No impact on Client infrastructure and no need to install any special SW on
Customer PC.

Relatively low prices: clients do not need to purchase any application (the use of
which, as explained above, does not guarantee good results of the campaigns), any SW
upgrade to subsequent future versions, any hardware and/or bandwidth necessary to
send emails.

Avoid the recruitment, training and payment of staff to administer complex
systems, security and relationships with ISPs.

Web Application Benefits
Some other advantages:

 the ability to access the application at any place,

the automatic management of bounces,

the availability of detailed statistics/reports of campaigns,

the adherence to new technological standards,

the availability of a platform constantly updated to ensure high
deliverability rates,

the adherence to regulations subject to change,

INDEX
INTRODUCTION
Email Marketing
FUNCTIONALITIES
 List management
Messages & Personalization
Campaign management
Auto Responders
Statistics & Reporting
Anti Spam Features

Unlimited Subscribers lists
Create unlimited subscriber lists. Each subscriber list will have its
own settings, auto responders, subscribers, custom fields, etc.

Import subscribers
Easily import contacts with email addresses with a few
mouse clicks from a CSV file, an external MySQL database
or add them one by one.

Export subscribers
Export your subscribers from your account to a CSV, XML or TAB file.

Subscribers to export - you can choose among: all active, suppressed, unsubscribed,
hard bounced, soft bounced subscribers or even only in a specific segment.

Fields to export: you can select all or any fields of your contact list

Remove subscribers

Remove a group of subscribers according to the following criteria:
 Active subscribers
 Subscribers with given email addresses
 Subscribers not opted in for a specified number of days
 Segments
Soft bounced subscriber
Hard bounced subscriber

Browse subscribers

 Select rules and filter subscribers
 Display the fields you are interested in
 Sort your list based on a field in ascendant or descendant order

List Segmentation
Optimize your email marketing campaigns segmenting your list and
use segments as your recipient list increasing the return of investment.

You can segment your subscribers based on:
subscribers information (custom fields)
subscribers activities (open, click,…)

Unlimited Custom Fields
Define unlimited custom fields for your contacts and personalize
your campaign.
Custom Fields Type:
Single Line: a text field which you can
use to store information as a single line
(Ex: First Name)
Paragraph Text: multi-line field (text
area) to let you store more information (Ex:
Address or Comments)
Multiple Choice: a multi selection list
filled with options you have already
defined (Ex: Interests)
Drop Down: single selection list filled
with options you have already defined (Ex:
Country)
Check Boxes: similar to multiple choice
type but as a check box group instead of a
list (Ex: Interests)
Date field: to store dates (Ex; birthday, subscription date,..)
Hidden Field: store a hidden value, you can use this value in segmentation or campaign
targeting (Ex: Customer Type)

Subscription/Unsubscription Form
Use GlobEmails visual subscription form designer that makes it
easier than ever the creation of subscription/unsubscription forms.
to be added to your websites.

Select the visual style, customize the form and insert custom fields and GlobEmails generates
the html code for you to be added to your web site.

Double or Single Opt-In Subscription Methods
Let your visitors to subscribe instantly or after confirming their
email address.
Depending on your needs, GlobEmails provides two different list types: Single opt-in and
Double opt-in.

In case you select the “Double”
Opt-In list type, a confirmation
email will be sent when a
subscriber wants to subscribe to
your list. We use confirmation
emails to disallow the user from
adding subscribers without their
knowledge. The only way a
subscriber can be added to a
user’s list is when he/she clicks the
subscription link, which is in the
confirmation email.

Notification Emails On Subscription/Unsubscription Activities

You can decide to receive notification emails on subscriptions and
unsubscriptions activities.

Behaviours Based on subscription or unsubscription event

GlobEmails allow you to make proper actions:
Subscription event
Subscribe him/her to a specific list
 Unsubscribe him/her from a specific list
 Display your own confirmation pending page
 Display your own subscription confirmed page

Unsubscription event
Subscribe him/her to a specific list
 Unsubscribe him/her from a specific list
 Unsubscribe him/her from all lists
 Add unsubscribed email addresses into suppression list
 Add unsubscribed email addresses into global suppression list
 Display your own unsubscription confirmed page

Web Service Integration

Post subscriber information on subscription or
unsubscription events to any URL.

Email Requests
Let prospects to subscribe by sending an email
with "subscribe" word in subject

or
let your subscribers to unsubscribe just by
sending an email with "unsubscribe" word in
subject.

Email Wizard
GlobEmails' email wizard will guide you through the email creation
process by adapting to your needs and showing you only the
necessary steps.

Email Template and Email Content Generator
Create your own email templates with just few clicks using the
advanced Email Content Generator.

Text editor: as a standard text editor you can define the format, the font family, the font size, the char setting (bold, underline, Italic,
strikethrough), the font colour and the text highlight colour

Text manager: you will enjoy several functionalities such as text alignment, bulleted list, numbered list, decrease/increase indent, format
painter and block quote

Full-screen viewer: you can see your message in full screen

HTML editor: edit the HTML code of your message

Personalization tag: you can easily personalize your content

Table manager: you can easily insert, remove, edit or change a table

Link editor: to insert/remove link, define a JavaScript popup link, events

Image manager: you can insert an image defining in a popup the URL, the description and the title of the image; as a standard image editor
you can define the alignment, the dimensions, the vertical and horizontal space, the border and the style. You can also define a swap image for
mouse over or out of image

Advanced Personalization
Being personal with your subscribers is a key factor for
successful email marketing campaigns.

Groups of
Personalization Tags:

 Subscribers information
 User information (sender)
 List information
 Campaign link
 List link
 Other

Personalization Tags
Subscriber Information tags: tags in this group are related to your recipient list subscriptions. They will be
replaced with the information related to your recipients: Bouce Type (hard and soft bounce), Custom fields
(Name, Age, Interests, etc.), Email Address, Opt-In Date, Subscriber ID, Subscription Date, Subscription IP,
Subscription status (Subscribed or unsubscribed), Unsubscription Date, Unsubscription IP, Conditional
Personalization.

User Information tags: tags in this group are related to your user account information: First Name, Last
Name, Email Address, Company Name, Website URL, Street, City, State, Zip, Country, Phone, Fax, Time Zone.

List information tags: List ID (identification number of the List), List Name (name of the List).

Campaign Links tags: Forward Link (once your recipient clicks on this link, he will be redirected to a forward-
to-friend page, so that he can share your email with his friends), View in Web Browser Link (once your
recipient clicks on this link, your email will be opened on his web browser), Report Abuse Link (once your
recipient clicks on this link, he can describe the abuse sending an email to Globe Resolutions), Twitter Share
link (your recipient can share your message with his contacts in Twitter), Facebook Like Link (your recipient
can share your message with contacts in Facebook), Remote content (you can insert a specific URL address).

List link tags: Unsubscription link (allow the recipients to unsubscribe), Subscription link (allow the recipients
to subscribe).

Other tags: Email delivery date.

Conditional Personalization
GlobEmails allows you to easily insert complex conditional
personalization based on information (custom fields) you have
about your subscribers, for example:

 gender
 order value
 location (country, city, zip, etc.)
interests
 …and much more

Example: suppose you have “Name” and “Gender” custom fields in
your subscriber list and you want to welcome your recipient with Mr.
or Ms. based on the recipient gender information:
Regular personalization example Conditional personalization example
Dear Susan Dear Ms. Susan

Easy Campaign Creation
Create your email campaigns almost
instantly through the wizard.

Organized Campaign Browser
As an email marketer your duty requires to
manage and organize your campaigns.

Using GlobEmails your campaigns are identified by their status,
organized and tagged.

Campaign Performance Comparison
Compare the performances of your campaigns
with just one click.

A/B Split Test Campaigns
Create A/B split test campaigns sending different versions of your
email content to a defined percentage of your recipients and let
GlobEmails select a winner email version (based on the selected
winner criteria) to be sent to the rest of your recipients.

Social Sharing
Share your email campaigns on popular social
networks such as Twitter, Face Book, MySpace, etc.

Scheduling
Send a campaign whenever you want: immediately, on a
specific time and several times on defined intervals.

Google Analytics Integration
Track your subscriber activities on your website
through Google Analytics, learn what they are
doing after arriving at your website and
evaluate the conversion rate.

Send To Multiple Lists Or Segments
GlobEmails will filter duplicate recipients.

Email Preview
Preview your email on your web browser or
send a preview copy to your email address.

SPAM Filter Testing
See how spam filters act against your email
content.

This powerful tool will allow you to understand the probability to be blocked by Spam filters
and give you the chance to change your message until this probability is significantly reduced.

Unlimited Auto Responders
Create unlimited auto responders for each list
you have and set them to be sent at different
intervals.

You can make your subscribers feel special: for example you can send automated warm
welcome messages to your subscribers after subscribing or thank you messages after purchasing
products online.

Auto Responder Triggers
Define auto responders for different actions, for
example:
Subscription
Send a warm welcome message when your subscribers signup
Link click
Send automated emails on specific link clicks
Campaign open
Send a promotion to your subscribers when they open your messages
Forward to a friend
Send a thank you message to your subscriber after forwarding your email to
his/her friend
Date information
Send a birthday greeting card to your subscribers every year, send special
promotion or greeting email to your subscribers on their subscription
anniversary, …

Overview statistics
Select a campaign in the Overview statistics screenshot
and read all the relevant statistics in real time (opens,
clicks, forwards, views on browser, bounces,
unsubscriptions, etc.).

Detailed statistics
View more detailed statistics for any of metrics: Opens,
Clicks, Forwards, Browser Views, Unsubscription.

Opens Reports
View how many of your recipients have opened
your emails, when and how many times.

Both unique opens (number of opened recipients) and total opens are displayed

Clicks Report
Learn which links are clicked more, by
who and how many times.

Both unique link click amount (number of recipients who have clicked at least one link) and total
clicks are displayed.

Forwards Report
Learn how many of your subscribers have
forwarded your email to their friends or contacts.

Browser Views Report
Learn how many of your recipients preferred to view
your email on web browser instead of email client

Both unique views (number of recipients who have viewed the message on their browser at
least once) and total views are displayed.

Unsubscriptions Report
Learn how many subscribers unsubscribed from
your lists and when.

Statistics on a selected list
See what actions your subscribers have
performed: opens, clicks, forwards, bounces,
unsubscriptions, etc.

Statistics per subscribers
See details about bounces and subscriptions for
each subscribers.

GlobEmails AntiSpam characteristics
Delivering your messages into your recipient inbox is a
difficult and complicated task.

Using GlobEmails you can achieve high level of deliverability
with all the advantages of using a web based technology.

GlobEmails allows you to create your messages in compliance
with the standards and guidelines of leading ISPs and
authorities, reducing the probability to get trapped into spam
folders.

The platform includes powerful anti spam features which
prevent you to be banned or blacklisted by ISPs and their
anti-spamming servers.

Bounce Handling
GlobEmails has a sophisticated bounce management
technology.
Soft Bounces - If an email address is temporarily unavailable (example: over
mailbox quota, temporary connection problems, etc.), it will be categorized as “soft
bounced.”

Hard Bounces - If an email address gets detected as soft bounced three times, it
will be marked as “hard bounced.” Moreover, if an email address is permanently
unavailable (i.e. invalid email address, policy reasons, etc.), it will be categorized as
“hard bounced.”

Suppression list - Hard bounced email addresses are filtered from your campaigns
to protect your delivery reputation; therefore they are taken away from your list and
included on suppression list. Since ISPs may black list senders who are sending to hard
bounced email addresses you are not allowed to send further email to these
addresses.

Export Bounce statistics - You can even export bounce statistics and bounced
subscribers as CSV file.

Spam Complaint Handling
GlobEmails has a powerful automatic spam complaint
management system which will detect spam complaints
and disable them instantly.
This is possible since GlobEmails has a strong relationship with all the major ISPs
and enrolled their FBL (Feedback Loop Program) or JMRP (junk Mail Report
Program).

Whenever recipient clicks "Report As SPAM" button on the email client they use,
GlobEmails detect automatically the complaint and immediately removes the
relative email address from your list and your future email campaigns. This
protects your delivery rate preventing you from sending follow-up emails to the
spam complaint owner which will compromise your email delivery reputation and,
therefore, your capability to send any further emails in the future.

GlobEmails manages automatically all spam complaints on behalf of you and
keeps your lists clean and up-to-date.

Suppression List
The suppression list is the database that contains email
addresses of subscribers who have unsubscribed, filed a
spam complaint, or are detected as hard bounced.

GlobEmails will manage automatically your suppression list and will filter
these emails addresses from your campaigns.

Other AntiSpam Functionalities
SPAM Filter Testing
GlobEmails will analyze and test your messages considering “SpamAssassin” rules
(one of the most popular spam filter) and will show you the results. In this way,
before sending your campaign, you will have the possibility to review and improve
your email content and subject and minimize the chance of getting filtered by
spam filters.

One Click Unsubscriptions
With GlobEmails your messages will always contains the unsubscription link
(default setting). This will reduce the chance that you recipients will use the easy-
to-use “report as a Spam” button available on their email clients. Once recipient
clicks on this link, unsubscription is done immediately and recipient is removed
from the list.

Double Opt-In Subscriber Lists
You can set your lists as double opt-in in such a way that your subscribers will need
to verify their subscription. This will reduce the possibility to send messages
towards wrong email addresses or to recipients who didn’t subscribed your
mailing list.

Email Marketing Services by GlobEmails

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