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an introduction to



 Tuesday Jan 10th, 2012
Who we are and what we do

             +


  1,600+ nonprofits
  4500+ projects
  110 countries
  200,000+ donors since inception
  $50 million through site
  Dozens of corporate partners
The most effective way
   to fundraise is…
5 more basic truths…
        People give to…..
   To get support you must….
       Funding follows…
    Fundraising is actually….
      Fundraising takes…..
a	
  bit	
  of	
  context...
how does this relate to charities?
how charities are using the Internet
GIVING

•   Online giving risen 85% in just 3 years*.

•   Small non-profits +20.2% increase in funds from online channels in 2010

•   Large Non-profits: +8.3%


SOCIAL MEDIA

• 71% of charities now use Facebook

• 62% use Twitter

• and 50% use YouTube .




*source: MissionFish/ NPFSynergy Report
What is online fundraising?

Does your online fundraising look like this?
Or	
  this?	
  
The Internet & Fundraising


 The Internet is about...
 Fundraising is about:
  Connections
  Communication
  Sharing information
  Transactions
Your online life: activities


Fundraising should just be part of your online strategy. Go online to:

✓   Make connections

✓   Tell stories

✓   Build community

✓   Engage

✓   Campaign

✓   Fundraise
Your online life: attitudes
be individual not institutional
Your online life: attitudes
      be bottom-up
Your online life: attitudes

 be informal, conversational
Your online life: attitudes
  be direct, story led
Your online life: attitudes
be interactive & imaginative
Your online life: attitudes
       be visible
The “Gateway Challenge”
Case Study

Global	
  Infancia,	
  Paraguay   Raised:	
  £4,000	
  
Case Study

How?	
  	
  	
  	
  	
  	
  Mapping	
  and	
  building	
  their	
  networks	
  
Case Study

...	
  at	
  the	
  second	
  a@empt
Your Networks


          Who are your networks?


          Who are your potential supporters?


          How will you access them?
Your Networks
                                Friends of                               Community
                            friends of friends                             figures
                                                        3rd Tier
         Former
                                                  (tertiary network)
        employees
                                                     Friends’ contacts
                                                                                                         Friends of
                                                                                                         mailing list
                                                       2nd Tier                                           contacts
                  Family members’                (secondary network)               Colleagues of
  Local             neighbours                                                         Board
businesses
                                                        Staff’s
                                                       families


              Supporters’              Family          1st Tier          Friends
             families and                             (primary
                friends                               network)                                 Volunteers’
                                                                                                families

                                Beneficiaries’
                                  families             YOUR                   Ex-
                                                                          volunteers
                                                  ORGANISATION
Learning
• Online	
  fundraising	
  courses
• Webinars
• Training	
  guides
Does It Work?
                “You have made such a difference to PEPAIDS!

 Before we met GlobalGiving UK we never would have dreamed that we
             could have fundraised £12,000 in a month!

It was the Gateway Challenge that inspired us to aim high and to go for a
   total that we could hardly dare imagine was possible... Thanks to your
amazing support and your great training, we just took your advice and did
                               what we could!

Your prize incentives were great, because £2000 is a lot of money to a tiny
         charity like us- so we just aimed for those and it worked! 

  We are all astounded by the results and we are well and truly capacity-
                     built to do this again in the future!
                                         
  Thank you so much for everything you have invested in us! You have
  made a massive difference to PEPAIDS! The Gateway Challenge has
inspired us to stretch for something we may never have tried on our own.
Thanks to the Gateway Challenge, we have grown so much in the last two
       months and it has brought our tiny charity new momentum,
 excitement and credibility that will help us go from strength to strength in
                                  the future!”




                                                                                27
Learning

• Upcoming e-learning courses
• Clinics
• 1-2-1 coaching
Support

Online Volunteering
Support
Partnerships
How To Join GlobalGiving UK




                        2.	
  DUE	
  
1.	
  APPLY                                 3.
                      DILIGENCE
How To Join GlobalGiving UK
Any Questions?
THANK YOU FOR COMING!


  jtomlin@globalgiving.co.uk




                               35

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GGUK Intro to Online Fundraising Presentation: Jan 2012 workshops

  • 1. an introduction to Tuesday Jan 10th, 2012
  • 2. Who we are and what we do + 1,600+ nonprofits 4500+ projects 110 countries 200,000+ donors since inception $50 million through site Dozens of corporate partners
  • 3.
  • 4. The most effective way to fundraise is…
  • 5. 5 more basic truths… People give to….. To get support you must…. Funding follows… Fundraising is actually…. Fundraising takes…..
  • 6. a  bit  of  context...
  • 7. how does this relate to charities?
  • 8.
  • 9. how charities are using the Internet GIVING • Online giving risen 85% in just 3 years*. • Small non-profits +20.2% increase in funds from online channels in 2010 • Large Non-profits: +8.3% SOCIAL MEDIA • 71% of charities now use Facebook • 62% use Twitter • and 50% use YouTube . *source: MissionFish/ NPFSynergy Report
  • 10. What is online fundraising? Does your online fundraising look like this?
  • 12. The Internet & Fundraising The Internet is about... Fundraising is about: Connections Communication Sharing information Transactions
  • 13. Your online life: activities Fundraising should just be part of your online strategy. Go online to: ✓ Make connections ✓ Tell stories ✓ Build community ✓ Engage ✓ Campaign ✓ Fundraise
  • 14. Your online life: attitudes be individual not institutional
  • 15. Your online life: attitudes be bottom-up
  • 16. Your online life: attitudes be informal, conversational
  • 17. Your online life: attitudes be direct, story led
  • 18. Your online life: attitudes be interactive & imaginative
  • 19. Your online life: attitudes be visible
  • 21. Case Study Global  Infancia,  Paraguay Raised:  £4,000  
  • 22. Case Study How?            Mapping  and  building  their  networks  
  • 23. Case Study ...  at  the  second  a@empt
  • 24. Your Networks Who are your networks? Who are your potential supporters? How will you access them?
  • 25. Your Networks Friends of Community friends of friends figures 3rd Tier Former (tertiary network) employees Friends’ contacts Friends of mailing list 2nd Tier contacts Family members’ (secondary network) Colleagues of Local neighbours Board businesses Staff’s families Supporters’ Family 1st Tier Friends families and (primary friends network) Volunteers’ families Beneficiaries’ families YOUR Ex- volunteers ORGANISATION
  • 26. Learning • Online  fundraising  courses • Webinars • Training  guides
  • 27. Does It Work? “You have made such a difference to PEPAIDS! Before we met GlobalGiving UK we never would have dreamed that we could have fundraised £12,000 in a month! It was the Gateway Challenge that inspired us to aim high and to go for a total that we could hardly dare imagine was possible... Thanks to your amazing support and your great training, we just took your advice and did what we could! Your prize incentives were great, because £2000 is a lot of money to a tiny charity like us- so we just aimed for those and it worked!  We are all astounded by the results and we are well and truly capacity- built to do this again in the future!   Thank you so much for everything you have invested in us! You have made a massive difference to PEPAIDS! The Gateway Challenge has inspired us to stretch for something we may never have tried on our own. Thanks to the Gateway Challenge, we have grown so much in the last two months and it has brought our tiny charity new momentum, excitement and credibility that will help us go from strength to strength in the future!” 27
  • 28. Learning • Upcoming e-learning courses • Clinics • 1-2-1 coaching
  • 32. How To Join GlobalGiving UK 2.  DUE   1.  APPLY 3. DILIGENCE
  • 33. How To Join GlobalGiving UK
  • 35. THANK YOU FOR COMING! jtomlin@globalgiving.co.uk 35