1.
Presented by:
Jacquannette Lewis
President
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2.
Successful Marketing Strategies
for Small Business
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3.
Table of Contents
I. Branding
II. Website
III. Marketing
IV. Social Media
V. Non-Traditional Advertising
VI. Corporate Social Responsibility
VII. Customer Relationship Management
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4.
Branding
FIRST IMPRESSIONS ARE EVERYTHING
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5.
• Have an attractive logo that reflects
your company’s image
• Have a solid message and catchy
tagline
• Keep it consistent – office,
collateral, website, letterhead, etc.
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6.
Website
ARE YOU GETTING THE MOST
OUT OF YOUR WEBSITE?
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7.
• Have ALL the information about your product,
service and company on the website
• Offer something useful to visitors – tools relevant to
your services, tips, articles, pictures
• Make sure it’s easy to navigate and visually
appealing
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8.
Marketing
DO YOU KNOW THE 4P’S?
PRODUCT
PLACE
PRICE
PROMOTION
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9.
• Focus on existing customers - it costs
5x as much to sell a new customer
• Define and understand your target
market
• Always have a tool to measure your
ROI so you can correct mistakes and
reduce waste
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10.
Social Media
DO YOU MANAGE YOUR FACEBOOK PAGE, TWITTER
ACCOUNT AND LINKEDIN PROFILE DAILY?
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11.
• Participate and engage in vital conversations on Facebook, LinkedIn
and Twitter – but DO NOT promote your business in these conversations
• Offer coupons via popular revenue sharing websites like Groupon, Living
Social and CBS Local Offers
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12.
Non-Traditional
Advertising
TIME, ENERGY, IMAGINATION =
BIGGER ROI
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13.
• Invent new and innovative ways to reach and impact
people
• Use a surprise effect to create buzz and word-of
mouth advertising
• Play on humor, clever wordplay or striking visuals to
shock your audience
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14.
Corporate Social
Responsibility
(CSR)
SMALL BUSINESS’S
GOLDEN RULE…
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15.
• Align your business
behaviors with the
expectations of your
employees and community
• Focus on improving the
economic, social and
environmental impacts of
your business
• Volunteer time, products or
services to the community
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16.
Customer Relationship
Management (CRM)
THE MORE WORK YOU
PUT INTO ANY
RELATIONSHIP,
THE STRONGER IT IS.
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17.
• Make it a priority to learn
more about your
customer’s needs
• Directly engage with
customers via email or
social networks
• Resolve issues with
customers immediately and
personally if you can
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18.
Thank You!
Jacquannette Lewis
President
Global Advertising 1st
240.289.4001
Jlewis@globalad1.com
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