This document discusses how businesses must adapt to the shift to a connected, networked society. It notes that by 2015, social media is projected to drive a six-fold increase in physical goods sales and equally promising growth in service sales. It emphasizes that consumers have more options and can change habits quickly with enabling technology. The document recommends that businesses focus on connecting with and empowering clients through social networks like Facebook, LinkedIn, Twitter, and blogs. It stresses the importance of transparency, credibility, and mobile strategies to engage customers in this new landscape.
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
The Future of Business in a connected world (FPA Boston Presentation)
1. Gerd Leonhard, Media Futurist, CEO The Futures Agency @gleonhard
The Future of Business -
How to benefit from the global shift to a connected society
6. Booz & Company estimates that by 2015 the
dollar volume of physical goods sold through
social media should rise sixfold, to $30bn from
$5bn this year – and sales of services through
social commerce are equally as promising.
Image via Slideshare.net/
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7. Expect even more fragmentation:
more different customers everywhere
Source: TBWA via Slideshare
38. The Future of Business: enable,
empower, engage your clients
39. Some ‘do-now’ recommendations
Facebook Company Page (and personal profile)
LinkedIn profile and active connecting
Twitter account with your name
Youtube channel with your name
Blog (talk about issues you really care about)
Allow for 10-20 hours to set it up
1-2 hours a week to maintain and talk to people
Social Media is CRM