Social media in 15 min per week 081616
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This document discusses how to effectively use social media for educational purposes while only spending 15 minutes per week. It acknowledges that many people feel social media requires too much time but provides strategies for minimizing time spent. The key recommendations are to start small with one platform and one weekly post, repurpose existing content across multiple platforms, and leverage tools to automate sharing. Using visual content, engaging followers, and experimenting with different formats are also suggested. The document argues an online presence can be achieved within 15 minutes per week through strategic planning and curating existing resources.
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Social media in 15 min per week 081616
- 1. Glenn Muske Rural and Agribusiness Enterprise Development Specialist glenn.muske@ndsu.edu July, 2016 Social Media in 15 Minutes/Week: It’s Possible NDSU Extension NW District Virtual Conference
- 2. Do These Headlines Scare You? Web Users Spend 109 Minutes Per Day On Social Media http://www.mediapost.com/publications/article/270962/web-users-spend-109-minutes-per-day-on-social-medi.html Social Networking Eats Up 3+ Hours Per Day For The Average American User http://www.marketingcharts.com/online/social-networking-eats-up-3-hours-per-day-for-the-average-american-user-26049/
- 4. OR THIS: Online Education is:
- 5. Q1 – What online activity/ies do you currently use in your educational programming? 1. Website 2. E-newsletter 3. Email 4. Texting 5. Send and receive visual media 6. Blogs 7. Social media 8. Videos/Podcasts 9. Other – Please list
- 6. Q2 – What online activity/ies would you like to include in your educational work? a) None b) Website c) E-newsletter d) Email e) Send and receive visual media f) Blogs g) Social media h) Videos/Podcasts i) Other – Please list
- 7. An Online Presence in 15 Minutes/Week What holds people back? Fear Time Support
- 8. Eliminate Fear 1. Lurk 2. Learn the lingo 3. Practice
- 9. An Online Presence in 15 Minutes/Week 1. Know who your audience is and where they can be found 2. Set goals – Pick your platform 3. Have a plan 4. Get a following 5. Make the most of your existing resources
- 10. Your Website isn’t an Option And it doesn’t count as part of your 15 minutes You only control 3 things – Your website, your email list, and your text list - http://www.tourismcurrents.com/combine-email-social-media-marketing/
- 12. Time 15 minutes a week – Not counting the things you already do: • Off-line - reading, writing, listening, taking pictures and videos, answering questions, etc. • On-line – Online news; Using social media for personal interest, reading, posting; Email; Creating newsletters; Etc.
- 13. Keeping Time Under Control Get Started • Have a plan • Start slow and small • 1 platform + website, 1 post per week • Do it as a team if possible, don’t go it alone • All posts need not (should not) be informational. Develop a personality and a brand by showing your personal side
- 14. Your Major Options • Vine • Skype • SnapChat • Podcasts • Flickr • LinkedIn • Periscope • Slack • Zoom • Facebook Live + New ones daily
- 15. Keeping Time Under Control Find Ideas for Posts • Listen • Use stories – Real world issues • Use already answered questions • Find key experts • Engage with them • Repost their material • Make the most of existing resources • 1 piece of content can be multiple posts (Hootsuite) • Remember past work • Use tech tools to put one post on multiple platforms • Caution – Some studies have found that these do not rank as high • Evergreen content • Don’t need to write every post – CURATION can be as effective • Have a method to capture material as you see it (i.e., Evernote)
- 16. Keeping Time Under Control Success Tips • Test and evaluate • Use what works best – titles, topics, key words, pictures, video, length, style, etc. • Renew and repost previous work: • Your best content • Non-performing content – Rewrite for better engagement • Engage – Be social; Timely response • Experiment • Be visual • Refresh and update • Tweak – Don’t publish same item
- 17. Possibilities Prep material for today’s presentation Blog post Today’s presentation Recorded and shared Website Facebook Twitter LinkedInPPT slides put on Slideshare With hashtag becomes part of paper.li newsletter Info for my NDSU Smallbiz Update Summary of your responses or a look back at what happened Starts another chain of possibilities Website updates Extension example
- 18. Sound easy?? Be careful!! 1. Must stay fresh 2. Overuse an item 3. No audience - It’s SOCIAL media - Engage
- 20. An Option: Paid Ads Facebook Google Twitter YouTube LinkedIn Instagram Pinterest Why?? 8 times greater click-through rate (mobile is higher)
- 21. SUMMARY: HOW TO DO IT ALL? Make it a priority Use available tools such as: Google Alerts Hootsuite Twitter Search Set aside a regular time Get help, Do it as a team
- 22. Resources • https://blog.bufferapp.com/social-media-time-management • http://www.curata.com/blog/11-effective-ways-to-use-social-media- to-promote-your-content/ • http://heidicohen.com/us-daily-media-consumption/
- 23. Glenn Muske Rural and Agribusiness Enterprise Development Specialist glenn.muske@ndsu.edu August, 2016 Social Media in 15 Minutes/Week Comments?? Questions??