This document discusses a study conducted by extension experts to measure the impact of their web-based entrepreneurship outreach using themselves as a case study. They developed 7 videos on various entrepreneurship topics and tested different title variations through A/B testing on various social media platforms. Results showed everything took longer than planned. Topic views varied but were generally low. Lessons included needing social media specialists, paying for promotions/analysis, and having an expert guide the experience. Future recommendations included tools for better A/B testing and content marketing strategies.