Mindmap is a 3 year clinical trial with Yale School of Medicine to help detect psychosis in the youth of New Haven and surrounding towns

2. Graphic specs
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3. Posters
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4. Social Media
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5. Tabeling
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6. Billboard
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7. Booklet, Bag and Magnet
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Booklet 6”x4” x
32 pages
Tote Bags
Magnets 4”x4”
Brochure
Stress Revilers

8. Transit
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$ $ $

9. Transit Interior 11x28
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10. Social Media
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11. Persuasion Architecture
Owned Media
Earned Media
Paid Media
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12. Social Media
To launch and grow the Mindmap brand to reduce DUP in Bethany,
Woodbridge, Hamden, Orange, North Haven, East Haven, West
Haven, and New Haven.
Plan • To create content on key social media sites to show Mindmap as a
thought leader in early detection of mental disorders
• Segment focus will be two key audiences 16-22, and 23-35
• Target stakeholders to include Education, Mental Health Services,
Primary Care, Youth Organizations, Social Welfare and Judicial
groups within the 8 towns
Platforms Facebook
Twitter
Google +
Pinterest
Instagram
YouTube
SlideShare
LinkedIn
Objective
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13. Client Journey
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Twitter
Website
Community
Outreach
FaceBook
Page
Printed
Material
Print
Ad
FB
Ads
Community PSA
Campus
Podcasts
Transit
Ads
Website
Quiz
Phone
Start
Facility
Visit
Treatment
Other
Social
Media
Specialist
referral
320,000 in 8 towns 40/year
Phone
Screen
200 -250 early psychosis/yr