25. Marketing Summary
Programs Timing Media Type Brand Cost
Co-op
Contribution
Net Cost
Yanmar Adwords Year round Google Yanmar 828 0 828
Deere Season Jan-March Postcard GH 591 0 591
Gator for a weekend Feb
Athena diner
Placemat
GH 489 0 489
Yanmar Postcard April Postcard Yanmar 1478 739 739
Yanmar CEG June Press Yanmar 145 72 72
Yanmar E. Farm
Guide
One off Press Yanmar 145 72 72
2491
Jan - June
25Wednesday, July 17, 13
26. Marketing Summary
Opportunities
• Email data base and campaigns
• Joint branding activities
• Site Content - product specific
• Integrate feeds from JD,Yanmar and
Stihl
26Wednesday, July 17, 13