SEO Considerations When Migrating to HTTPS by Kenneth Sytian

SEO CONSIDERATIONS WHEN
MIGRATING TO HTTPS
The right way to migrate content and
mistakes to avoid….

ASL PLS?
• Owner and CEO of
• Specialize in website design and outsourcing
• Some of our clients include
• Blogs about web design and technical SEO
– www.sytian-productions.com

OBJECTIVES
1. What is HTTPS and how it protects your website
and visitors
2. Different types of SSL certificates and cost
3. Pros and Cons of migrating to SSL
4. Steps in HTTP -> HTPPS migration
5. Case studies
6. Step by step SSL installation and nitty gritty
technicalities of SSL

WHAT IS HTTPS
Protocol which provide security for your website by
encrypting communications between the server and the
person visiting the website.
Hypertext Transfer Protocol Secure
HTTP + SSL certificate
Hypertext Transfer Protocol + Secure Sockets Layer
HTTPS

UN: kenneth
PW: p@ssw0rd UN: kenneth
PW: p@ssw0rd
UN: kenneth
PW: p@ssw0rd
Your account
balance is P 999
Your account
balance is P 999
Your account
balance is P 999
HTTP CONNECTION

UN: kenneth
PW: p@ssw0rd
A#$SD^F34fsdf345345#$
@ff##$%^^@#%%$#$
UN: kenneth
PW: p@ssw0rd
Your account
balance is P 999
Your account
balance is P 999
&^%$#gDgh%43ggf%^%
G$^TRgfghFGHFG$R
HTTPS CONNECTION

KINDS OF SSL
Domain Validated
(DV)
Organization Validated
(OV)
Extended Validation
(EV)
Cost (USD) $ 20 - 150 $ 100 - 250 $ 200 – 1,000
Issuance Hours 1 – 3 Days 2 Days - Weeks
Ideal for
Blogs
Small sites
Ecommerce
Company sites
BIG Companies
Banks

DOMAIN VALIDATED (DV)
ORGANIZATION VALIDATED (OV)
EXTENDED VALIDATION (EV)

http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html
“…encrypted connections as a signal in our search ranking algorithms.”
“…less weight than other signals such as high-quality content.”
HTTPS IS NOW A RANKING FACTOR

- Increased security
- Conveys more trust
- Increase SEO Ranking
- Addition cost
- Temp. drop in ranking
- CMS plugins might
malfunction
- Decrease revenue on
AdSense and other ad
networks

HTTP -> HTTPS Migration Steps
1. Pre-SSL Diagnostics
2. Install SSL
3. Update Site Resources
4. Update Internal Links
5. Verify signals
6. Setup 301 redirect
7. Check Google Webmaster Tools (GWT)
8. Post-SSL Diagnostics

STEP 1 – Pre SSL Diagnostics
A. Back up website files and databases
B. Record website’s page speed
C. Monitor keyword rankings
D. Monitor website traffic

A.) Back up website files and databases
Simply click on
Backup Wizard
Install Backup Plugin
BackupBuddy

B.) Monitor Website’s Page Speed
http://tools.pingdom.com

C.) Monitor Keyword Rankings
1.) Rank Checker - SEOBook.com

C.) Monitor Keyword Rankings
2.) Google Webmaster Tools (GWT)

D.) Monitor Website Traffic
Google Analytics

INSTALL SSL
1. Purchase SSL from your Hosting provider - 2048 bit
2. Ask them to install them for you
3. May require Dedicated IP address
4. Sometimes SSL included in Hosting package
5. Test after SSL installation
https://www.ssllabs.com/ssltest/

3.) Update Site Resources
Fix hard coded site resources:
- Scripts, Images, CSS, etc..
Use protocol relative URL

WordPress
2.) WP plugin SSL Insecure Content Fixer
1.)

Update Internal Links
Use protocol relative URL
FROM <a href=“http://sytian-productions.com/about/”
TO <a href=“//sytian-productions.com/about/”

WordPress – 100’s of pages
http://sytian-productions.com/
//sytian-productions.com/
Download “Search and Replace” plugin

Verify Signals
A. rel=“canonical”
B. Tell Google you changed domain/URL
C. Create and upload new sitemap for HTTPS
D. Make sure robots.txt allows crawling of HTTPS pages

A.) rel=“canonical”
Prevents duplicate content issues by specifying the
preferred version of a web page
Add rel=“canonical” in all pages

B.) Tell Google you changed domain/URL
Add both https://www.domain.com
and https://domain.com

C.) Upload new Sitemap for HTTPS
www.xml-sitemaps.com Upload in GWT

Setup 301 Redirects
.htaccess - APACHE
web.config - IIS

Setup 301 Redirect
Link juice is transferred to HTTPS as well

Check Google Webmaster Tools (GWT)
Check Index Status of both HTTP and HTTPS

Post-SSL Diagnostics
1. Double check all pages and all functionalities
1. Ask help from plugin developer (paid plugins)
2. Ask help from a web developer
3. Uninstall plugin and replace with a new one
2. Recheck Page Speed
a) SPDY
b) OSCP Stapling
c) HTTP Strict Transport Security (HSTS)
3. Monitor keyword rankings
4. Monitor website traffic

SEO Hacker
https://seo-hacker.com/losing-tweets/
“...keyword rankings have Increased by as much as 26%”

cloudtec
https://www.cloudtec.ch/blog/web/will-switching-
to-https-affect-my-seo-ranking.html
“We did not suffer a drop in traffic. It actually improved by
7%, measured over one month.”

Prosperity Media
http://prosperitymedia.com.au/seo-move-http-
https-39-increase-organic-traffic/
“SEO Move From HTTP to HTTPS 39% increase in Organic Traffic..”

TL;DR
1. SSL provides security not only for the website but
for the website visitors as well
2. Types of SSL
1. Domain Validated (DV)
2. Organization Validated (OV)
3. Extended validation (EV)
3. Cost of SSL ranges from 20 – 1000+ USD
depending on type of SSL and CA provider
4. SSL (if setup correctly) will not slow down your
website

HTTP -> HTTPS Migration Steps
1. Pre-SSL Diagnostics
2. Install SSL
3. Update Site Resources
4. Update Internal Links
5. Verify signals
6. Setup 301 redirect
7. Check Index Status at (GWT)
8. Post-SSL Diagnostics

Revenue = AdSense
E-commerce website
New website
Have enough funds

Thank you! Keep in touch!
kenneth.sytian
@KennethSytian
kenneth.sytian
Sytian-productions.com

SEO Considerations When Migrating to HTTPS by Kenneth Sytian

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (19)

Ähnlich wie SEO Considerations When Migrating to HTTPS by Kenneth Sytian

Ähnlich wie SEO Considerations When Migrating to HTTPS by Kenneth Sytian (20)

Mehr von Glen Dimaandal

Mehr von Glen Dimaandal (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

SEO Considerations When Migrating to HTTPS by Kenneth Sytian