Jason Acidre's presentation at PeepCon. This deck shows you how to strategize and apply powerful link acquisition methods that give your rankings a boost.

3. http://www.searchmetrics.com/wp-content/uploads/infographic-seo-ranking-factors-2014.jpg

4. Trust and Usage data signals

5. Links and Brand’s Topical
Authority

6. It’s not just about links, yo.

7. Combining Signals & Algorithmic Filters
Links will more likely help content/pages rank better
if they also passed other filters (usage, relevance, technical
on-site factors).

10. Get attention
and build
trust
Earn links
and
mentions
Improve
domain
authority
and branding
Higher crawl
budget
Get better
search share
Great content helps you earn people’s trust, increase user activity and generally improve the
site’s ability to convert visitors.

11. Great content helps you earn people’s trust, increase user activity and generally improve the
site’s ability to convert visitors.

12. Get attention
and build
trust
Earn links
and
mentions
Improve
domain
authority
and branding
Higher crawl
budget
Get better
search share
The best type of links are those that pass qualified traffic.

13. The best type of links are those that pass qualified traffic. The ones that are earned.

14. Get attention
and build
trust
Earn links
and
mentions
Improve
domain
authority
and branding
Higher crawl
budget
Get better
search share
Links and mentions from trusted sources help build your importance on the web.

17. • Intensive Research (cite influencers,
book authors, publishers, topic
experts, etc…)
• Meticulous Creation Process
• Hardcore content promotion

20. Build quality links to pages that internally link to deeper pages of your site
(categories, links/resources pages, etc…) to improve deep crawling.

21. Identify pages that are able to earn links on their own – internally link them to other pages that need more link equity to boost their
search visibility. Internal links are as important as inbound links.

23. Find older content in your space that’s still getting constant traffic.
Advantage: Getting contextual links from older URLs that are already doing well on
SERPs

24. Improve the content by adding more useful and up-to-date information.
Pro tip: build the content before pitching.

25. Didn’t work? Publish it on your client’s website (and cite/link to the original
source).

26. Still didn’t get their attention? Get links from sites linking to the outdated version of the content (and get
links from other similar content published on other sites too).
Holy smokes.

28. Find out who’re linking to your external brand assets – and get them to link to your
website as well. Build more relationships and linking opportunities.

30. Get more brand mentions, links and conversions by reaching out to
high-traffic publishers who can review your site’s top products.

32. Test if links do really influence rankings in
your search landscape.
Build links to a test page, see if it increases
its rankings.
If not, focus on improving on other signals
(UX, relevance, SERP CTR, technical SEO,
etc…).
Again, it’s not just about links, yo.