From WDC11: Guy LeCharles Gonzalez, poet and Director of Programming & Business Development at Digital Book World, the country’s most progressive publishing conference and community, gives you the inside scoop on what you need to be thinking about if you’re intent on succeeding as an author. In this session, Guy will reveal the status is of “traditional” marketing provided by publishers (what do they really do for you, anyway?), why self-marketing is now a necessity for authors, and the most up-to-date tools available for actually doing it. No matter what your comfort level with these new digital opportunities, you’ll learn how to master the social media landscape, use it to promote both you and your work, and build a die-hard community of fans and followers. More info: http://loudpoet.com