1. 2012-
2014
University of Oregon
Club Sports Program
Strategic Plan
K.Gleason
Director, Club Sports
The University of Oregon Club Sports Program
A program of the Erb Memorial Union

2. Strategic Planning
Strategic planning is an organization’s process of defining it’s strategy or direction,
and making decisions on allocating its resources to pursue this strategy. In order to
determine the direction of the organization, it is necessary to understand its current
position and the possible avenues through which it can pursue a particular course of
action. Generally, strategic planning deals with at least one of three key questions[1]:
1. "What do we do?"
2. "For whom do we do it?"
3. "How do we excel?"
In many organizations, this is viewed as a process for determining where an
organization is going over the next year or—more typically—3 to 5 years (long term),
although some extend their vision to 20 years.
Source: Wikipedia
The Club Sports Strategic Plan is designed to serve as a guide to the students and
staff of the Club Sports Program in the continued support of the mission of the Club
Sports Program, the Erb Memorial Union, and the strategic plan of the Division of
Student Affairs.
Strategies and progress is reviewed annually on by the Club Sports program staff
and student leaders.
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3. Club Sports Program
Strategic Plan
Envisioned Future:
The University of Oregon Club Sports Program is nationally recognized as a premier student
experience, integrating competitive athletics, a healthy social experience, with a foundation
of leadership education.
The following are the Club Sports Program’s goals for the next 2-5 years. This strategic plan
is designed to be specific to the Club Sports Program, yet reflective and supportive of the
EMU and Division of Student Affairs.
Goal statements represent outcomes defining “what will constitute future success.” The
achievement of each goal will move the program, the EMU, and the Division of Student
Affairs toward realization of its envisioned future.
Objectives will provide specific direction and actions on how the Club Sports Program will
accomplish its articulated goals.
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4. Assumptions:
1. Interest in club sports will continue to increase.
2. The need to adequately educate club leaders in leadership skills to help them
successfully transition clubs on an annual basis will increase.
3. There will be an increased emphasis on safety, security, risk management. *
a. There will be an increased expectation of medical support by students and
families of medical support.
b. Concussion management expectations will continue to increase.
c. The need to adequately educate student leaders and volunteer/paid coaches
in leadership skills to help them successfully be a part of the safety support
network of the University of Oregon Club Sports Program.
4. Student enrollment will increase.
5. Facilities to support new programs on campus will be limited.
6. The financial ability for students to pay club member dues will decrease, as the costs
of higher education increase.
7. There will be an increase in global collaboration, sustainability, and environmental
issues.
8. Technology changes will continue to be ongoing.*
9. The University will continue to rely heavily on outside donors *
10. The Club Sports Program will continue to rely heavily on student fundraising efforts
and outside donors.
11. The use of drugs and alcohol on campus will increase.*
12. Issues regarding student conduct will continue to rise. *
*Adopted as applicable from: UO Student Affairs Strategic Plan
Goal Area 1 Programs & Services
Goal Area 2 Marketing &
Communications
Goal Area 3 Resources-Financial
Goal Area 4 Resources-Facilities
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5. Goal Area: Programs and Services
Goal:
Student learning is integral to the creation and delivery of the Club Sports Program
Experience.
Objective (1):
Increase staffs’ understanding of exceptional programs and services that support the
development of a premier Club Sports Experience.
a. Enhance the quality of the Club Sports Program by incorporating best
practices and ongoing innovation.
b. Increase collaboration between academics and Club Sports Program in the
creation of student learning opportunities.
Objective (2):
Design and deliver effective tools and educational workshops to engage and support club
sports leaders.
Objective (3):
Design effective communication strategies to reach general program participants
Goal Area: Marketing and Communications
Goal:
Current students, alumni/alumnae, the University, the Division of Student Affairs, and
external partners, will understand the role of Club Sports in both providing an athletic
experience and advancing student learning and .
Objective (1)
Create a sustainable a marketing/communications plan to reach target audiences
a. Program Alumni
b. Current Participants
c. Current Leaders
d. Participant Families
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6. e. Prospective Students
f. Visiting Teams
Objective (2)
Create a Re-Branding Campaign/Celebration Plan to coincide with the 50th Anniversary of
the Club Sports Program (est.1964=2014) and a potential EMU remodel.
Goal Area: Curriculum
Goal:
Students’ readiness for civic engagement, global citizenship, healthy living, employment,
and life-long learning is enhanced through a comprehensive and purposeful curriculum
through their Club Sports Experience.
Objective (1):
Establish a Club Sports Program curriculum based on each student experience
a. The Club Sports Leader Experience
b. The Club Sports Practicum Experience
c. The Club Sports Executive Committee Experience
d. The Club Sports Graduate Teaching Fellow Experience
e. The Club Sports Employment Experience
Objective (2):
Establish learning outcomes and assessment strategies to support the program curriculum.
Objective (3):
Increase club sports students’ ability to integrate their club sports experience into their
larger University of Oregon experience, as they learn to develop, apply, and confidently
articulate their skills, personal qualities and goals, as
Objective (4):
Establish a curriculum delivery that meets the needs of diverse learning styles.
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7. Goal Area: Resources-Financial
Goal A:
The Club Sports Program will be supported by grants, corporate sponsors, and private
donations in an effort to keep program costs affordable for all students participants
Objective (1):
Identify and seek applicable grants and corporate partners to support general program
initiatives.
Objective (2):
Educate club leaders how to identify and seek applicable grants and corporate partners to
support specific member clubs
Goal B:
The Club Sports member organizations will continue to be supported by the fundraising
efforts of their student participants.
Objective (1):
Identify and implement new, effective fundraising strategies.
Objective (2): Educate member organizations how to identify and implement effective
fundraising strategies.
Goal Area: Resources-Facilities
Goal:
The Club Sports Program will be supported by facilities both on-campus and off campus to
support facilities.
Objective (1):
Identify, seek, and maintain synergistic partnerships for on campus facility access.
Objective (2):
Identify, seek, and maintain synergistic partnerships for off campus facilities.
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