6 Digital Trends Changing Health Care / @gkofiannan

By G. Kofi Annan – @gkofiannan – www.GKofiAnnan.com

We live in the future

@gkofiannan - "6 digital trends changing health care in 2012...and beyond" 2

Technology is changing how
 Physicians practice  Caregivers assist
 Patients learn & do  Institutions manage


Technology is affecting
how doctors are…

 Training
 Monitoring
 Prescribing
 Evaluating


Patients are changing also
 59% of all adults have looked online for information
about any one of 15 health topics

 People caring for loved ones are more likely than other
adults to use social network sites to gather and share
health information and support

 17% of adults have used their phone to look up health or
medical information

5
“The Social Life of Health Information”, Pew 2011

Doctors still don’t have
 Time  Information

Patients still need
 Customized treatments  New habits
 Access to affordable  Support network
healthcare
 Face-time with doctor


Before digital revolution: Push

Brand Agency
Story Message Message


After digital revolution: Pull

Brand Agency
Story Voice Content


Marketers want agency help with
 Mobile apps and mobile content (62%)
 Social media engagement and buzz building (60%)
 Multichannel digital marketing, including email, mobile
messaging, social, and Web (52 %)

 Web design, development, and performance improvement
(51%)

 Search marketing optimization—paid and organic (51%)
 Customer relationship marketing (47%)
9
“More Gain, Less Strain: Optimizing Marketing Partner Performance and Value in a Digital World”, CMO Council 2011

―Smart advertisers understand that good
advertising comes from a partnership. It
doesn’t come from an agency just delivering
work, and it doesn’t come from clients trying to
do it on their own.‖
- John Ingersoll, Vice President - Marketing, Farmers Insurance


There is a need to create digital
ecosystems for brands to be in
constant dialogue with both
patients and clinicians


6 Digital Health Trends


#1: MOBILE
(mHealth, apps, self-care, remote monitoring…)


Digital Health: Mobile

Tablets
(iOS, Android etc.)



Fitbit Tracker,
wireless-enabled
wearable data
measuring device



Skin Scan app with an
Handyscope iPhone attachment



iTriage apps



Nokia N900 and Emotiv EPOC neuro headset EEG hack



GE/Intel Quietcare remote monitoring system



Nike FuelBand


#2: BIG/OPEN DATA
(EHR, EMR, "cloud", dashboards…)


Digital Health: Big/Open Data

"...a move away from the profession’s
dependence on committing vast amounts of
information to memory. It is not that nurses
need to know less, educators say, but that the
amount of essential data has exploded"
– NY Times



Verizon Universal Identity Services (UIS) for healthcare


Simplee.com for medical bills tracking and payment



Blue Button personal health
data download initiative



Medify medical
research and
treatment
information
database



Allscripts electronic medical records
and electronic health records system



Kaiser Permanente electronic
medical records and electronic
health records system


#3: GAMING
(Kinect, social games, Facebook…)


Digital Health: Gaming

Microsoft Kinect and Nintendo Wii


Microsoft Kinect video and avatars



Bayer Didget blood glucose
Monitoring gaming device,
And Nintendo DS game



Humana Games for Health



HealthPrize medical adherence
web-based system and app



Pulse!! simulation game for
health care professional training



Burn Center medical
professional training
game



Re-Mission video game for young people living with cancer

#4: INTERACTIVE PRODUCTS
(QR, Augmented reality, NFC, RFID, Multi-touch…)


Digital Health: Interactive Products

Mobile scanning
(NFC, QR codes,
barcode scanners,
Microsoft TAG etc.)



Microsoft Surface
multi-touch table


Genzyme’s ‘Calcified Heart’
augmented reality


Bayer’s Questival augmented
reality website


Withings internet-connected Wi-Fi body scale



Wearable patch-like patient monitoring devices



NY Times R&D lab’s Magic Mirror

#5: VIDEO
(telehealth, telemedicine…)


Digital Health: Video

Skype and Facetime



Care4 Station telemedicine kiosk



Verizon FuzeMeeting app



FaceTalk virtual
doctors office



Microsoft Kinect


#6: SOCIAL
(social commerce, networks, organizations, e-Patient…)


Digital Health: Social

PatientsLikeMe.com


Social Networks



UCB’s EpilepsyAdvocate.com website


IHadCancer.com
community website



Vitals.com doctor review and rating website



ZocDoc.com doctor
search, and
appointment
booking website


Meetups.com groups



Groupon
coupons


Technology should be an enabler;
not an end in and of itself


―Social and digital channels enable – and are
really all about – listening and a two-way
dialog. They enable physicians to be there with
their patients all the time – not just in the exam
room.
- Ted Eytan, MD – Director,The Permanente Federation (Kaiser Permanente)


Think ecosystems and programs

not campaigns and projects


Thank You!
G. Kofi Annan
Strategy | Innovation | Tech

@GKofiAnnan

GKofiAnnan

www GKofiAnnan.com

@gkofiannan - "6 digital trends changing health care in 2012...and beyond"

6 Digital Trends Changing Health Care / @gkofiannan

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