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HEALTHCARE 311

You’ll Find Convenient Care Rewarding


              February 2009
H E A L T H C A R E 3 1 1 Overview

       Market scan
 Ì

       HEALTHCARE 311 - 2008 & 2009
 Ì

       HEALTHCARE 311 search
 Ì

       Benefits to retailers & consumer health
 Ì
       products/services providers
       Healthcare 311’s mobile future
 Ì

       Options/next steps
 Ì




                                  HEALTHCARE   311   Where for convenient care   2
February 17, 2009
Routine non-emergency health care is painful

       Over 135 million non-urgent MD treatment visits annually
 Ì

       2/3 of Americans say they have a hard time getting medical care on
 Ì
       nights, weekends, & holidays
       Just 30% say they can get in to see their doctor on the same day
 Ì

       30% waited 2+ hours in ER before being treated
 Ì

       31% of respondents to a 2008 Deloitte Consulting survey note a
 Ì
       desire for service improvements, including more time with the
       doctor, shorter waiting times, & faster appointments
       American College of Emergency Physicians “2009 State of
 Ì
       Emergency Care” report card gives US ERs D- for access
       * Commonwealth Fund, 12/2007 International Health Policy Survey -- Toward Higher-Performance Health Systems:
         Adults' Health Care Experiences in Seven Countries
         Deloitte Center for Health Solutions: 2008 Survey of Health Care Consumers
         National Center for Health Statistics, National Ambulatory Medical Care Survey, 2004 (published June 2006)


                                                                      HEALTHCARE            311       Where for convenient care   3
February 17, 2009
Retail clinics can ease pain for the employer market

       Convenient care market growth and employers
 Ì
         i 45%+   growth in convenient care locations in 2008
         i National Business Group on Health policy position
           supports employers’ strategic incorporation of
           convenient care
         i Walgreens transforms Take Care Health to explicitly
           address employer market for onsite-nearsite convenient
           care (Complete Care & Well Being)
       Retailers/consumer products mfgrs market need
 Ì
         i Convenient           ways to support retail clinic uptake by large
              populations
                    – Employers
                    – Associations
                    – Governments, as service provider and employer
                                                   HEALTHCARE   311   Where for convenient care   4
February 17, 2009
Employer market need
 Leading employers need solutions to fundamental convenient
 care infrastructure challenges

       Coast-to-coast coverage
 Ì
              Exclusive provider arrangements create coverage & equity problems
         i
              Successful solution requires engaging multiple providers
         i

       Healthcare 311 performs a simple job for employers:
 Ì
       it makes convenient care convenient for their populations
              where to find clinics
         i
              how to contact them
         i
              information on what they offer, and when
         i
              ways to measure interest and access
         i

                                               HEALTHCARE   311   Where for convenient care   5
February 17, 2009
HEALTHCARE 311
 HEALTHCARE 311: 2008
 Ì Complementary web-based clinics locator

 Ì 1,500+ convenient care locations

 Ì Used by hundreds of organizations

 Ì Brandable affiliate search box

 Ì Context-driven search results sponsorship/messaging

 Ì Usage reporting

           Date/time
         i
         i Searches conducted
         i Page(s) visited
         i Cascading reporting relationships
                    – Sponsor
                    – Sub-affiliates
                                               HEALTHCARE   311   Where for convenient care   6
February 17, 2009
Partial List of Recent HEALTHCARE 311 visitors

     3M Company                                           JCAHO                                               United Healthcare Corporation
     Aarp                                                 JMB Insurance                                       United States Army Corps Of Engineers
     Abbott Laboratories                                  Johns Hopkins Med. Inst.                            United States Postal Service
     ABD Insurance                                        Johns Hopkins University                            United Technologies Res. Ctr.
     Adecco                                               Johnson Controls                                    Univ of FL Med Ctr
     ADP                                                  Johnson Financial Group                             University Of Connecticut
     Advanced Communication Technology                    Jordan Hospital                                     University Of Hartford
     Adventist Health Systems                             Kaiser Permanente                                   University of Illinois
     Adventist Healthcare                                 Kaiser Permanente Medical Care Program              University Of Iowa
     Advocate Health                                      Kellogg                                             University of KY
     Aegon USA                                            Kennedy Krieger                                     University Of Minnesota
     Aetna                                                KinderCare                                          University of MN
     Agis                                                 Kirkwood Community College                          University of Phoenix
     AIG                                                  Knology Holdings Inc                                University of Pittsburgh
     Alameda County Medical Center                        Knox County                                         University Of Scranton
     Alco Capital Resource                                Land O Lakes Inc                                    University Of Texas
     Alexander & Alexander                                Laquinta- Arlington Tx                              University of UT
     Allegheny Health Education And Research Foundation   Lawrence University                                 University of WI
     Allendale Telephone                                  Lazy Days Rv Center Inc                             UPS
     Allstate Insurance Company                           Library Connection                                  US Census Bureau
     Altarum                                              LifeChoice                                          US Courts
     Alverno Information Services                         LifeTips                                            US Dept of Agriculture
     Amazon.com Inc                                       Lincoln National                                    US Dept of HHS
     Amer. Nat. Res. Pipeline Co.                         Lockton Companies                                   US Global Development
     Americaid                                            Los Angeles Unified School District                 US Justice Department
     American International Group Data Center Inc         Louisiana Dept Health & Hosps                       US Signal Corp
     Ameriprise Financial Services                        Lowell Public School Department                     USDA Ofc of Operations
     Ameritech Electronic Commerce                        Loyola University                                   Utah Educational Network
     Amoco Corp                                           Mackin Library Media Services                       Vencor Inc
     Analogic Inc                                         Manatt Phelps & Phillips                            Verispan
     Anoka School District                                Manpower                                            Virginia Dept of Health
     Architel Holdings Llc                                Maricopa County Community College District          Vivato
     Army & Air Force Exchange Service                    Marshfield Medical Research                         Volkswagen De Mexico S.a. De C.v
     Ascension Health                                     Marx Advertising Inc                                Wachovia
     Asset Investment Managers                            Mary Kate Scott                                     Walgreens
     Assurant Inc                                         Massachusetts Department Of Revenue                 Wal-Mart
     Atlanta Journal Constitution                         MassMutual                                          Washington State Univ.
     Atlantic Broadband Finance                           Mayo Foundation                                     Watson Wyatt
     Atlanticare Health System                            McLeod USA                                          Webster Bank
     ATM Integrated Technologies                          Media General                                       Well Spot
     Aurora Health Care                                   Medica                                              Wellesley College
     Austin Foam Plastics                                 Medical Staffing Network                            Welsh Companies
     Aventis Pharmaceutical                               Medstat                                             West Corporation


                                                                                                       HEALTHCARE          311              Where for convenient care   7
February 17, 2009
Branding opportunities

Brandable
affiliate
web-based
search box




                    HEALTHCARE   311   Where for convenient care   8
February 17, 2009
Convenient search

Simple
search
functionality




                     HEALTHCARE   311   Where for convenient care   9
February 17, 2009
Branded search results

Brandable
search
results




                    HEALTHCARE   311   Where for convenient care   10
February 17, 2009
Valuable results for users

Location-
specific
information




                    Click to add site-specific information




                         HEALTHCARE                  311     Where for convenient care   11
February 17, 2009
Mobile phone-friendly….




                    HEALTHCARE   311   Where for convenient care   12
February 17, 2009
Brand-friendly, too….

                                      Trusted
                                      Health
                                        Care
    4-5 second sponsorship
                                       Brand
   message between search
      summary and user’s           Is proud to help you locate retail clinics
  selection of individual clinic   Retail clinics search powered by H e a l t h c a r e 3 1 1

    location provides prime
     opportunity for highly
   targeted retail/consumer
    product communication




                                                                                HEALTHCARE      311   Where for convenient care   13
February 17, 2009
Use reports

Affiliate-
specific
‘raw’ reports
in real time




                    HEALTHCARE   311   Where for convenient care   14
February 17, 2009
Use reports

Periodic
systemwide
reports




                    HEALTHCARE   311   Where for convenient care   15
February 17, 2009
Retailer benefits
 HEALTHCARE 311 benefits for retailers
       Brandable, high-visibility convenient care application
 Ì
              12/08: targetable offers/messages (messages can tie to searches based on
         i
              location, clinic brand, search type)
       Retailer affiliate account: complementary
 Ì
       Code for retailer affiliates: complementary
 Ì
       Clinics locator code already built - deploy when you are ready
 Ì
       Valuable application for leading employers, their employees and
 Ì
       families
       Valuable application for health industry service providers/associations
 Ì
       Reporting on affiliates’ usage patterns
 Ì
           ‘Self-serve’ reports available at retailer convenience
         i
         i HEALTHCARE 311 reports bi-monthly
       HEALTHCARE 311 owns the application - no retailer maintenance
 Ì
       Deliver your sponsorship messages to mobile phone users
 Ì
                                                   HEALTHCARE       311   Where for convenient care   16
February 17, 2009
More in store for 2009
 HEALTHCARE 311: Q4 2009
       Voice access for mobile phones
 Ì
              GPS phones drive optimum location-based convenience
         i
              ‘Impulse’ availability of nearby convenient care locations and
         i
              location-specific information (hours, directions, services, etc)
       Brandable location messages
 Ì

       Mobile coupons
 Ì




                                                  HEALTHCARE    311    Where for convenient care   17
February 17, 2009
Next steps/timeline
       HEALTHCARE 311 presents concept to retailer
 Ì
       decisionmakers
       MOU between HEALTHCARE 311 and retailer
 Ì

       Healthcare 311 schedules development of project-specific
 Ì
       application functionality
       Timeline:
 Ì

              Retailer/H311 MOU: 30 days from decisionmaker presentation
         i
              Website search code available to distribute to retailer affiliates: 40
         i
              days
              Formal launch of H311 web application functionality: 45 days
         i



                                                  HEALTHCARE    311    Where for convenient care   18
February 17, 2009
Contact
       Gregory Judd
       benefits information group
       Publisher, Healthcare 311
       gjudd@biginsights.com
       203-231-1372




                             HEALTHCARE   311   Where for convenient care   19
February 17, 2009

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Base Concept Deck 0209

  • 1. HEALTHCARE 311 You’ll Find Convenient Care Rewarding February 2009
  • 2. H E A L T H C A R E 3 1 1 Overview Market scan Ì HEALTHCARE 311 - 2008 & 2009 Ì HEALTHCARE 311 search Ì Benefits to retailers & consumer health Ì products/services providers Healthcare 311’s mobile future Ì Options/next steps Ì HEALTHCARE 311 Where for convenient care 2 February 17, 2009
  • 3. Routine non-emergency health care is painful Over 135 million non-urgent MD treatment visits annually Ì 2/3 of Americans say they have a hard time getting medical care on Ì nights, weekends, & holidays Just 30% say they can get in to see their doctor on the same day Ì 30% waited 2+ hours in ER before being treated Ì 31% of respondents to a 2008 Deloitte Consulting survey note a Ì desire for service improvements, including more time with the doctor, shorter waiting times, & faster appointments American College of Emergency Physicians “2009 State of Ì Emergency Care” report card gives US ERs D- for access * Commonwealth Fund, 12/2007 International Health Policy Survey -- Toward Higher-Performance Health Systems: Adults' Health Care Experiences in Seven Countries Deloitte Center for Health Solutions: 2008 Survey of Health Care Consumers National Center for Health Statistics, National Ambulatory Medical Care Survey, 2004 (published June 2006) HEALTHCARE 311 Where for convenient care 3 February 17, 2009
  • 4. Retail clinics can ease pain for the employer market Convenient care market growth and employers Ì i 45%+ growth in convenient care locations in 2008 i National Business Group on Health policy position supports employers’ strategic incorporation of convenient care i Walgreens transforms Take Care Health to explicitly address employer market for onsite-nearsite convenient care (Complete Care & Well Being) Retailers/consumer products mfgrs market need Ì i Convenient ways to support retail clinic uptake by large populations – Employers – Associations – Governments, as service provider and employer HEALTHCARE 311 Where for convenient care 4 February 17, 2009
  • 5. Employer market need Leading employers need solutions to fundamental convenient care infrastructure challenges Coast-to-coast coverage Ì Exclusive provider arrangements create coverage & equity problems i Successful solution requires engaging multiple providers i Healthcare 311 performs a simple job for employers: Ì it makes convenient care convenient for their populations where to find clinics i how to contact them i information on what they offer, and when i ways to measure interest and access i HEALTHCARE 311 Where for convenient care 5 February 17, 2009
  • 6. HEALTHCARE 311 HEALTHCARE 311: 2008 Ì Complementary web-based clinics locator Ì 1,500+ convenient care locations Ì Used by hundreds of organizations Ì Brandable affiliate search box Ì Context-driven search results sponsorship/messaging Ì Usage reporting Date/time i i Searches conducted i Page(s) visited i Cascading reporting relationships – Sponsor – Sub-affiliates HEALTHCARE 311 Where for convenient care 6 February 17, 2009
  • 7. Partial List of Recent HEALTHCARE 311 visitors 3M Company JCAHO United Healthcare Corporation Aarp JMB Insurance United States Army Corps Of Engineers Abbott Laboratories Johns Hopkins Med. Inst. United States Postal Service ABD Insurance Johns Hopkins University United Technologies Res. Ctr. Adecco Johnson Controls Univ of FL Med Ctr ADP Johnson Financial Group University Of Connecticut Advanced Communication Technology Jordan Hospital University Of Hartford Adventist Health Systems Kaiser Permanente University of Illinois Adventist Healthcare Kaiser Permanente Medical Care Program University Of Iowa Advocate Health Kellogg University of KY Aegon USA Kennedy Krieger University Of Minnesota Aetna KinderCare University of MN Agis Kirkwood Community College University of Phoenix AIG Knology Holdings Inc University of Pittsburgh Alameda County Medical Center Knox County University Of Scranton Alco Capital Resource Land O Lakes Inc University Of Texas Alexander & Alexander Laquinta- Arlington Tx University of UT Allegheny Health Education And Research Foundation Lawrence University University of WI Allendale Telephone Lazy Days Rv Center Inc UPS Allstate Insurance Company Library Connection US Census Bureau Altarum LifeChoice US Courts Alverno Information Services LifeTips US Dept of Agriculture Amazon.com Inc Lincoln National US Dept of HHS Amer. Nat. Res. Pipeline Co. Lockton Companies US Global Development Americaid Los Angeles Unified School District US Justice Department American International Group Data Center Inc Louisiana Dept Health & Hosps US Signal Corp Ameriprise Financial Services Lowell Public School Department USDA Ofc of Operations Ameritech Electronic Commerce Loyola University Utah Educational Network Amoco Corp Mackin Library Media Services Vencor Inc Analogic Inc Manatt Phelps & Phillips Verispan Anoka School District Manpower Virginia Dept of Health Architel Holdings Llc Maricopa County Community College District Vivato Army & Air Force Exchange Service Marshfield Medical Research Volkswagen De Mexico S.a. De C.v Ascension Health Marx Advertising Inc Wachovia Asset Investment Managers Mary Kate Scott Walgreens Assurant Inc Massachusetts Department Of Revenue Wal-Mart Atlanta Journal Constitution MassMutual Washington State Univ. Atlantic Broadband Finance Mayo Foundation Watson Wyatt Atlanticare Health System McLeod USA Webster Bank ATM Integrated Technologies Media General Well Spot Aurora Health Care Medica Wellesley College Austin Foam Plastics Medical Staffing Network Welsh Companies Aventis Pharmaceutical Medstat West Corporation HEALTHCARE 311 Where for convenient care 7 February 17, 2009
  • 8. Branding opportunities Brandable affiliate web-based search box HEALTHCARE 311 Where for convenient care 8 February 17, 2009
  • 9. Convenient search Simple search functionality HEALTHCARE 311 Where for convenient care 9 February 17, 2009
  • 10. Branded search results Brandable search results HEALTHCARE 311 Where for convenient care 10 February 17, 2009
  • 11. Valuable results for users Location- specific information Click to add site-specific information HEALTHCARE 311 Where for convenient care 11 February 17, 2009
  • 12. Mobile phone-friendly…. HEALTHCARE 311 Where for convenient care 12 February 17, 2009
  • 13. Brand-friendly, too…. Trusted Health Care 4-5 second sponsorship Brand message between search summary and user’s Is proud to help you locate retail clinics selection of individual clinic Retail clinics search powered by H e a l t h c a r e 3 1 1 location provides prime opportunity for highly targeted retail/consumer product communication HEALTHCARE 311 Where for convenient care 13 February 17, 2009
  • 14. Use reports Affiliate- specific ‘raw’ reports in real time HEALTHCARE 311 Where for convenient care 14 February 17, 2009
  • 15. Use reports Periodic systemwide reports HEALTHCARE 311 Where for convenient care 15 February 17, 2009
  • 16. Retailer benefits HEALTHCARE 311 benefits for retailers Brandable, high-visibility convenient care application Ì 12/08: targetable offers/messages (messages can tie to searches based on i location, clinic brand, search type) Retailer affiliate account: complementary Ì Code for retailer affiliates: complementary Ì Clinics locator code already built - deploy when you are ready Ì Valuable application for leading employers, their employees and Ì families Valuable application for health industry service providers/associations Ì Reporting on affiliates’ usage patterns Ì ‘Self-serve’ reports available at retailer convenience i i HEALTHCARE 311 reports bi-monthly HEALTHCARE 311 owns the application - no retailer maintenance Ì Deliver your sponsorship messages to mobile phone users Ì HEALTHCARE 311 Where for convenient care 16 February 17, 2009
  • 17. More in store for 2009 HEALTHCARE 311: Q4 2009 Voice access for mobile phones Ì GPS phones drive optimum location-based convenience i ‘Impulse’ availability of nearby convenient care locations and i location-specific information (hours, directions, services, etc) Brandable location messages Ì Mobile coupons Ì HEALTHCARE 311 Where for convenient care 17 February 17, 2009
  • 18. Next steps/timeline HEALTHCARE 311 presents concept to retailer Ì decisionmakers MOU between HEALTHCARE 311 and retailer Ì Healthcare 311 schedules development of project-specific Ì application functionality Timeline: Ì Retailer/H311 MOU: 30 days from decisionmaker presentation i Website search code available to distribute to retailer affiliates: 40 i days Formal launch of H311 web application functionality: 45 days i HEALTHCARE 311 Where for convenient care 18 February 17, 2009
  • 19. Contact Gregory Judd benefits information group Publisher, Healthcare 311 gjudd@biginsights.com 203-231-1372 HEALTHCARE 311 Where for convenient care 19 February 17, 2009