My Tropical Think Tank Presentaiton

1. Greg
Hickman
-­‐
MobileMixed.com
MOBILE USERS NEED
Learn Exactly What
@gjhickman

3. BY 2015, MORE U.S. INTERNET USERS
WILL ACCESS THE INTERNET THROUGH
MOBILE DEVICES THAN THROUGH PC’S
OR OTHER WIRELINE DEVICES
MOBILE
PC
2015

4. 40%
OF GLOBAL YOUTUBE VIEWS COME
FROM MOBILE

5. 51%
OF ALL EMAIL IS
OPENED FROM MOBILE

6. 61%
OF ALL THAT FOLLOWED A GROUP/LIKED
PAGE CREATED BY BRAND CAME FROM
MOBILE

7. 61%
OF PODCAST DOWNLOADS HAPPEN ON A
MOBILE DEVICE

8. 65%
OF ALL WATCHED VIDEO CLIPS ON
FACEBOOK WERE ON MOBILE

9. 68%
OF ALL CLICKED FACEBOOK “LIKE”
BUTTONS ARE FROM MOBILE

10. 73%
OF ALL UPLOADED & SHARED PHOTOS
ON FACEBOOK ARE FROM MOBILE

11. 88%
OF ALL UPLOADED AND SHARED
PHOTOS ON TWITTER CAME FROM
MOBILE

12. 90%
OF SHARED LINKS TO BLOGS ON
TWITTER CAME FROM MOBILE

13. “Get your content ready to
go anywhere because it’s
going to go everywhere”.
Brad Frost

15. MOBILE USERS NEED?
What do

16. ENHANCE
PERFORM
INTERACT
ACCESS
Hierarchy Of
Mobile User Needs

17. ENHANCE
PERFORM
INTERACT
ACCESS

18. ENHANCE
PERFORM
INTERACT
ACCESS

19. Access.
Get what you ask for.

26. ENHANCE
PERFORM
INTERACT
ACCESS

27. Interact.
Can they get around?

32. ENHANCE
PERFORM
INTERACT
ACCESS

33. Performance.
Don’t assume much
about mobile users
context.

34. 74%
OF CONSUMERS WILL WAIT 5 SECONDS
FOR A WEB PAGE TO LOAD ON THEIR
MOBILE BEFORE ABANDONING THE SITE

35. 46%
OF CONSUMERS ARE UNLIKELY TO
RETURN TO A MOBILE SITE IF IT DIDN’T
WORK PROPERLY DURING LAST VISIT.

36. 71%
OF MOBILE BROWSERS EXPECT WEB
PAGES TO LOAD ALMOST AS QUICKLY OR
FASTER AS WEB PAGES ON THEIR PC.

39. ENHANCE
PERFORM
INTERACT
ACCESS

40. Enhance.
One size does not fit all.

43. So what does mobile mean
for you?

44. Know your customer. Know their tools.
images © Jason Travis

45. Know your customer. Know their tools.
• Background
• Demographics
• Identifiers
• What Kind Of Phone?
• How Do They Use
Their Phone?
• Goals
• Challenges
• How You Can Help
• What Do They Say?
• Common Objections
• Elevator Pitch?

46. Mass Marketing Tactics Niche Marketing Tactics
SMS Voice Mobile
Web
Social Email Mobile
Search
Apps Games MMS Display
Adv
Video
Persona 1
Persona 2
Persona 3
Heat
Legend
Low M
Medium
High
Your Mobile Tactic Heat map

47. Mass Marketing Tactics Niche Marketing Tactics
SMS Voice Mobile
Web
Social Email Mobile
Search
Apps Games MMS Display
Adv
Video
Persona 1
Persona 2
Persona 3
Heat
Legend
Low M
Medium
High
Your Mobile Tactic Heat map

48. How do I build my heat
map?

49. IDEAS
SURVEY
ANALYTICS
HEAT MAPS
EXISTING CONVERSIONS
!

50. It’s time to prepare for the
next generation of your
audience.

51. Greg
Hickman
-­‐
MobileMixed.com
Questions?
mobilemixed.com/newsletter