Mobile Fundraising: Increase Donations & Improve Patron Engagement

1. Mobile Fundraising :
Increase Donations &
Improve Patron Engagement

2. About Engage by Cell
● Combine mobile technology
& fundraising
● 12 years experience
● 4,000 clients

3. Who We Work With
● Association of Fundraising
Professionals (AFP)
● Chorus America
● David Lynch Foundation
● Debbie Allen Dance Academy
● Grand Performances
● Gateway Film Foundation
● Grant Park Orchestral
Association
● San Francisco Symphony
● The New 42nd Street
● Unity Performing Arts
Foundation

4. TCG Partnership
Engage by Cell is proud to provide our mobile
platform for the TCG conference.

5. TCG Partnership

6. Evolution of Mobile
● Initially thought as a tool primarily to reach millenials

7. Evolution of Mobile
● Initially thought as a tool primarily to reach millenials
● As mobile adoption became more prevalent,
organizations and nonprofits saw an opportunity in
accepting donations via cell phones

8. Evolution of Mobile
● Initially thought as a tool primarily to reach millenials
● As mobile adoption became more prevalent,
organizations and nonprofits saw an opportunity in
accepting donations via cell phones
● Today, mobile fundraising has become mainstream

9. Mobile Fundraising Stats
● In the past year mobile giving donations have increased 205%
● Organizations using mobile have seen increases of over 40%
● 51% of people who visit a nonprofit’s website do so on a mobile device.
● The average donation size for mobile donations is $107

10. Fundraising Services
1. Mobile Donate
Mobile Pledge
Fundraising Thermometer
Mobile Give
Text Messaging

11. Fundraising Services
Mobile Donate
2. Mobile Pledge
Fundraising Thermometer
Mobile Give
Text Messaging

12. Fundraising Services
Mobile Donate
Mobile Pledge
3. Fundraising Thermometer
Mobile Give
Text Messaging

13. Fundraising Services
Mobile Donate
Mobile Pledge
Fundraising Thermometer
4. Mobile Give
Text Messaging

14. Fundraising Services
Mobile Donate
Mobile Pledge
Fundraising Thermometer
Mobile Give
5. Text Messaging

15. 1. Mobile Donate

16. Mobile Donate
Donors text a keyword into a short code,
which responds with a link to a mobile
donation page

17. Mobile Donate
Donors text a keyword into a short code,
which responds with a link to a mobile
donation page
● Use our donation page or yours

18. Mobile Donate
Donors text a keyword into a short code,
which responds with a link to a mobile
donation page
● Use our donation page or yours
● Any $ amount

19. Mobile Donate
Donors text a keyword into a short code,
which responds with a link to a mobile
donation page
● Use our donation page or yours
● Any $ amount
● Charged to credit card/Paypal

20. Donors text a keyword into a short code,
which responds with a link to a mobile
donation page
● Use our donation page or yours
● Any $ amount
● Charged to credit card/Paypal
● No eligibility requirements
Mobile Donate

21. Mobile Donate

22. 2. Mobile Pledge

23. Calls to action:
Moderator mentions your call
to action and encourages
audience to text
Mobile Pledge
“The Digital Paddle Raise”

24. ● Any $ amount
Mobile Pledge
“The Digital Paddle Raise”
Calls to action:
Moderator mentions your call
to action and encourages
audience to text

25. ● Any $ amount
● Organization follows up with a
phone call to collect donation
Calls to action:
Moderator mentions your call
to action and encourages
audience to text
Mobile Pledge
“The Digital Paddle Raise”

26. 3. Screencast Thermometer

27. Screencast Thermometer
Our Fundraising thermometer!

28. ● Can be used with any of
our services
Screencast Thermometer
Our Fundraising thermometer!

29. ● Can be used with any of
our services
● As donations arrive, the
thermometer rises
Screencast Thermometer
Our Fundraising thermometer!

30. ● Can be used with any of
our services
● As donations arrive, the
thermometer rises
● Inspires competition
Screencast Thermometer
Our Fundraising thermometer!

31. ● Can be used with any of our
services
● As donations arrive, the
thermometer rises
● Inspires competition
● Send link before event to
encourage people that cannot
attend to donate now!
Screencast Thermometer
Our Fundraising thermometer!

32. Take out your phone! Try it!
Text
Theatre2019_ Donation Amount_ Name
to 56512
Ex: Theatre2019 500 John Smith

33. 4. Mobile Give

34. Mobile Give
Carrier-based donation service

35. ● Specifically for 501 (c) (3) nonprofit
organizations
Mobile Give
Carrier-based donation service

36. ● Specifically for 501 (c) (3) nonprofit
organizations
● Donors make contributions in
predetermined amounts - $5, $10,
$15, $20 or $25
Mobile Give
Carrier-based donation service

37. ● Specifically for 501 (c) (3) nonprofit
organizations
● Donors make contributions in
predetermined amounts - $5, $10,
$15, $20 or $25
● Donations charged directly to
donor's phone bill
Mobile Give
Carrier-based donation service

38. 5. Text Messaging

39. Text Messaging
Continue to engage your donors

40. ● Push out text during event
Text Messaging
Continue to engage your donors

41. ● Push out text during event
● Use text to deliver link to
donation page
Text Messaging
Continue to engage your donors

42. ● Push out text during event
● Use text to deliver link to
donation page
● Donors can join email or text
message list
Text Messaging
Continue to engage your donors

43. ● Push out text during event
● Use text to deliver link to
donation page
● Donors can join email or text
message list
● Useful for post-event follow-up
Text Messaging
Continue to engage your donors

44. Engage Your Donors

45. Vote for favorite
Broadway musical

46. Digital Membership Cards

47. ● Send as a thank you to your donors
or members
Digital Membership Cards

48. ● Send as a thank you to your donors
or members
● Save money on physical cards
or letters
Digital Membership Cards

49. ● Send as a thank you to your donors
or members
● Save money on physical cards
or letters
● Send card via text message
Digital Membership Cards

50. Digital Membership Cards
● Send as a thank you to your donors
or members
● Save money on physical cards
or letters
● Send card via text message
● Card can be added into Apple
Wallet or G Pay

51. Special Events & Reminders

52. Tickets Sales

53. How would you use mobile ??

54. How to promote mobile fundraising
● Direct Mail

55. How to promote mobile fundraising
● Direct Mail
● Company Email Signature

56. How to promote mobile fundraising
● Direct Mail
● Company Email Signature
● Signage

57. How to promote mobile fundraising
● Direct Mail
● Company Email Signature
● Signage
● Live “Ask” at event

58. How to promote mobile fundraising
● Direct Mail
● Company Email Signature
● Signage
● Live “Ask” at event
● Social Media

59. Technical Requirements

60. Technical Requirements
● No I.T. required

61. Technical Requirements
● No I.T. required
● Donors use their own phone

62. Technical Requirements
● No I.T. required
● Donors use their own phone
● No special equipment required

63. Technical Requirements
● No I.T. required
● Donors use their own phone
● No special equipment required
● Cloud-based

64. Technical Requirements
● No special equipment required
● Donors use their own phone
● Cloud-based
● Make updates in real time
● No I.T. required

65. Reporting and analytics help you gauge your campaign’s success
Reporting & Analytics

66. Questions?

67. Sign up and receive a discount when
you mention TCG

68. Contact Information
Patty Ruland
Senior Mobile Solutions Consultant
Patty@engagebycell.com
(707) 396-8584

69. Thank You
For attending!