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Connected Life - WebExpo
1.
CONNECTED LIFE
2.
AHOJ, JÁ JSEM
TOM @GIZMAX
3.
AHOJ, @EVA_KRALOVA JÁ
JSEM EVA
4.
80 ZEMÍ 11.000+
LIDÍ
5.
VÝZKUM TRHU
6.
CONNECTED SOCIAL TRENDS
7.
40milZAŘÍZENÍ NOTEBOOK 14
LET DESKTOP 10 LET TABLET4 ROKY
8.
HLAVNÍ ZAŘÍZENÍ Multi
device - mobile centric Multi device - pc centric Single device - pc centric Single device - mobile centric
9.
VŠE SMĚŘUJE K
MOBILE CENTRIC SVĚTU
10.
ČEŠI MAJÍ 4.2
ZAŘÍZENÍ
11.
33% 37% 47%
51% 59% 2011 2012 2013 1/2014 8/2014 4% 13% 28% 30% VÝVOJ
12.
KOLIK MÁME V
TELEFONU APPEK? 26
13.
SOUTĚŽ
14.
SOUTĚŽ
15.
JAKOU ČÁST POUŽÍVÁM1E?
/3
16.
JAKÉ TO JSOU?
SKYPE INSTAGRAM NAVIGACE POČASÍ HRY JÍZDNÍ ŘÁDY FB MESSENGERFACEBOOK GOOGLE MAPS WEBOVÝ PROHLÍŽEČ BANKOVNICTVÍ WHATSAPP KALENDÁŘ VIBER SHAZAM KALKULAČKA PŘEHRÁVAČ YOUTUBE FOTKY POZNÁMKY CHROME
17.
TOP5 NEJPRAKTIČTĚJŠÍCH NEJVĚTŠÍ
RADOST
18.
FACEBOOK MĚ ZAČÍNÁ
UNAVOVAT 33%
19.
FACEBOOK ZABÍRÁ PŘÍLIŠ
MÉHO ČASU 40%
20.
1/4 POUZE JE
NA FACEBOOKU AKTIVNĚJŠÍ
21.
22.
FACEBOOK WEB 15-19
20-29 30+
23.
SDÍLÍ ZKUŠENOST SE
ZNAČKOU NA SOCIÁLNÍCH SÍTÍCH 50%
24.
POŽADUJEME RYCHLÉ REAKCE
71% DO 24 HODIN
25.
FACEBOOK WEB 15-19
20-29 30+ MÁM ZÁJEM O KONKRÉTNÍ PRODUKT CHCI VĚDĚT VÍCE O ZNAČCE HLEDÁM ZÁKAZNICKOU PODPORU MÁM JI RÁD PRO ZÍSKÁNÍ VÝHODY, PROMO AKCE K ÚČASTI NA SOUTĚŽÍCH CHCI NĚCO OVLIVNIT PRO PŘÍSTUP KE SPECIÁLNÍMU OBSAHU
26.
Data z SMS
27.
TRENDY WEARABLES
28.
SOUTĚŽ
29.
? 13. STOLETÍ
SPECIFICKÉ PRO SVÉ UŽIVATELE DOVOLUJÍ PŘÍSTUP K DALŠÍM MÉDIÍM
30.
31.
BRÝLE OPRAVUJÍ DEFEKTY
INTELIGENCE VĚDEC ŠPRT
32.
16. STOLETÍ RŮZNÉ
VELIKOSTI A BARVY ? ČASTO SE PADĚLAJÍ NATAHUJÍ SE
33.
34.
HODINKY INFORMUJÍ O
ČASE STATUS STYL
35.
DÍKY FIKCI MÁME
VYSOKÁ OČEKÁVÁNÍ
36.
ZEPTALI JSME SE
ČECHŮ, CO NA WEARABLES ŘÍKAJÍ
37.
INDEX ZAJÍMAVOSTI 47
UVAŽOVALO BY 53% PROSADÍ SE DO 2016 24%
38.
GOOGLE GLASS MAX
5347 CZK
39.
QUANTIFIED SELF
40.
INDEX ZAJÍMAVOSTI 44
UVAŽOVALO BY 57% PROSADÍ SE DO 2016 38%
41.
MAX 4565 CZK
42.
60% BY POMOCÍ
WEARABLES SDÍLELO S LÉKAŘEM SVŮJ ZDRAVOTNÍ STAV
43.
BEACONS INDEX ZAJÍMAVOSTI
28 PROSADÍ SE DO 2016 33%
44.
44% ČECHŮ BY
SDÍLELO INFORMACE O SVÝCH NÁKUPECH
45.
70% MAJITELŮ SP
BY CHTĚLO BÝT INFORMOVÁNO O NOVINKÁCH A VÝHODNÝCH NABÍDKÁCH
46.
3D TISK INDEX
ZAJÍMAVOSTI 52 PROSADÍ SE DO 2016 43%
47.
MAX 9200 CZK
48.
ZÁJEM O TRENDY
49.
PŘIJETÍ TRENDŮ
50.
… A TO
JE VŠE … VŠE?
51.
52.
TOMÁŠ PFLANZER @GIZMAX
EVA KRÁLOVÁ @EVA_KRALOVA
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