Professor Cathy Pharoah's presentation to the Institute of Fundraising (UK) includes the latest trends in giving by family foundations including views on the direction of strategic change.

1. Presentation to IOF
Fundraising Conference
Trust fundraising in the
current context
Cathy Pharoah
CGAP, Cass Business School
07.10.2013

2. CHALLENGES
demand increasing – more hungry mouths
statutory funders – looking towards trusts
a) policy implementation
b) collaboration, gaps
supply slowing
unmet need
PRESSURE TO DO IT ALL BETTER
funder engagement/ operational
strategic funding
outcome/impact/ results orientation
social investment approaches
www.shaw-trust.org.uk

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6. dark
matter
major new family gifts
nebulae
emerging
stars
spending out
n
spectactular
growth
giant
stars
www.shaw-trust.org.uk

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14. Few easy answers
One easy bit…Read the Guidelines; Get the spelling, the names right!
Sympathise with trusts’ problems – we’re all in this together
Think about how funder might prioritise
Big focus on need and evidence of how you will make a difference
Innovation? – not necessarily problem-solving, how using resources
What you/ Funder uniquely brings, why funding source matters
Evidence of long-term thinking
Highlight the total package the organisation offers, plus links,
networking, knowledge-sharing
www.shaw-trust.org.uk