Do those promotional items really help your business

1. Do Those Promotional Items Really
Help Your Business?
http://www.giveawaze.com

2. • With the current economy many businesses
are looking for ways to cut back expenses in
order to make more of a profit. While this is a
necessity for some businesses one area that
most businesses should actually spend a little
more on is those promotional items because
these small little gifts to your customers and
potential customers is not only a smart way of
advertising but, they can actually increase
your business and your customer loyalty.

3. How Does That Mouse Pad, Pen, or
Coffee Cup Help My Business?

4. • You may not think that promotional items do much to
increase your business but, they actually do and in a down
economy such as this they can actually increase your
business more than you know. Think of it this way. Most
people are surviving on a very limited budget and feel that
they are taken advantage of by the government and
business as well. Then along comes a business that gives
you something for free as a small thank you for doing
business with them or simply visiting their business.
Suddenly in that customer's eyes that promotional item
becomes something of value because it was unexpected
and to them a thoughtful gesture. If the promotional item
is something that they can use, no matter how small that
item may be, it is all the more valuable.

5. • So, then the next time they need that product
you sell or that service you provide they are
much more likely to remember that gift and
take their business to you rather than your
competitor even if they could get that product
or service slightly cheaper at the other
business. So, in that way those promotional
items cement customer loyalty to your
business and keep those customers coming
back again and again.

6. • However, the value of that promotional item
to your business doesn't stop there. Your now
loyal customers are bound to tell their friends
and relatives about your business and at least
some of them are going to become new
customers. Then when you next offer
promotional items they too will feel more like
valued customers and tell their friends and
family and so on and so.

7. • In an economy where everything costs more
and more, getting that free promotional item
means more and more. Whether that
promotional item is a mouse pad, a pen, a
door mat, or a food item doesn't matter, what
matters to that customer is that your business
was willing to go that extra little bit and
reward that customer for spending their
money on your products or services.

8. • So before you decide that the budget for
those promotional items should go in order to
save you money and allow you to make a
bigger profit, weigh the cost of those
promotional items against the potential
business you can gain from keeping them.
And then ask yourself, “Is my competition
giving away promotional items that are going
to win over some of my customers?”