With more than 600 million users, Facebook is by far the largest social network, but what does that mean for today’s economic development organization? Here’s what you will learn:
• Facebook best practices
• How social media is influencing decision makers
• How to tap Facebook for research purposes
• How to promote community surveys via Facebook Advertising
• The types of content that can/should be shared
• Applications and how they can be used
This training is lead by Anatalio Ubalde, CEO of GIS Planning (http://www.GISplanning.com) and Ryan Shell, Development Counsellors International's (http://www.AboutDCI.com) Director of Social & Digital Media.
Exploring the Future Potential of AI-Enabled Smartphone Processors
Facebook for Economic Development
1. For Economic Development
With over 600 million users, Facebook is by far the
largest social network, but what does that mean
for today’s economic development organization?
2. Ryan Shell Anatalio Ubalde
Director, Social & Digital Media CEO & Co-Founder
3. Image from the book: Economic Development Online
by Ubalde & Krueger, 2011
11. “An overwhelming number of marketers
consider social media to be integral to
their strategies this year, and 70% plan
to increase their social media budget by
more than 10% this year.”
Source: poll from Effie Worldwide and Mashable
12. “87% said social media was “important”
or “very important” to achieving their
biggest marketing goal this year.”
Source: poll from Effie Worldwide and Mashable
15. This is a personal PROFILE it is
not an organizational PAGE
16. This is a Facebook PAGE for an
Economic Development
Organization
17. How to Create a Facebook Page
For your Economic Development
Organization
Just a few minutes to get started
18.
19. Elements of a Facebook Page
For economic development organizations
20. The button for people to “like”
Organization Logo the organization
Links (Tabs) The Wall
Information about the
organization and contact
information
People who “like” the
organization
57. The Economic Developer Who is
Against using Social Media like
Facebook for “Business”
(but is wildly successful using Facebook
for engaging site selection consultants
and getting deals done).
58. Anatalio Ubalde Ryan Shell
CEO & Co-Founder Director, Social & Digital Media
ubalde@gisplanning.com ryan.shell@aboutdci.com
Facebook.com/ZoomProspector Facebook.com/AboutDCI
Twitter: @ZoomProspector Twitter: @AboutDCI