2. Problem statement
• Elena has a degree in Philosophy and Social Services.
She cannot find a job in her field because she lives on a
small island. The economical crisis in Greece makes it
impossible to find a job. She owns a family business in
tourism and presently she is working there. She is trying
to find a way to access the job she likes.
3. Prototype n. 1
How to become a social entrepreneur
Elena’s island and surrounding
area. How to combine her skills
with her present job?
Making connections with
surrounding countries and
mainland.
How? To do what?
4. What and How?
Documentation
Addressing the European Union for opportunities and funding. Searching
on the net for similar experiences:
http://ec.europa.eu/employment_social/equal/products/sup/pro-116-
1_en.pdf
Contacts
Contacts with local, national and international instituions to improve
transport to/from the island
Agreements
Agreement with associations and cooperatives of those areas to develop
sustainable tourism for disabled and disadvantaged people
5. Becoming a member of hotel fanchising «Le Mat»
• How to become an affiliate of the Hotel network
• The AFFILIATO LE MAT (THE AFFILIATE LE MAT) mainly will regard
• hotels to be established step by step .A Le Mat establishment is run by a
democratic organisation founded on
• the active participation of its workers: it is welcoming, clean, provided
• with comfortable beds, attentive to the requirements of visitors with
• special needs, and sensitive to ecological and solidarity topics.
• The mark is obtained after a visit on the part of the association to
• assess the features of the establishment and perhaps suggest the
• improvements needed to become AMICO LE MAT (THE FRIEND LE
• MAT). Le Mat also ensures a follow-up visit at least once a year. If
• necessary, it proposes a short training or consultancy course (to be
• paid for).
6. Prototype n. 2
• How to transform a b&b hotel and annexed clothes shop
in a «social hotel» where to host disabled and
disadvantaged people and offer them psychological
support, accommodation and leisure
9. New activities
Councelling Medical support
Sailing courses Conferences swimming courses
Accommodation Films Sports
Play beach activities trips
Theatre lab Art lab IT lab
10. New spaces
Restaurant Playground Recreation area
Social club Theatre room The beach
The boats The town The olive tree grove
The archeological sites The honey making farms
12. New contacts
• Foreign institutions Schools
•
• Social Services Organizations
• European Union Offices Hospitals
• Health facilities
13. Testing and feedback
• The stakeholder, Elena has shown great interest in the
prototype but she is perplexed because she is afraid that
a social hotel could be considered a sort of ghetto for
people in need.
• So she would like to find a way to address her new
activity to all types of tourists……..
• ………..this means that we have to start ideating again…..