20. Word Of Mouth Marketing
is the most powerful form of
marketing. It builds brands, drives
sales and sparks conversations.
Both consumer to consumer, and
consumer to brand
21. •
•
Founded in 2004
Currently 400 Members
•
•
Quarterly Seminars & Events
Leading Companies such as
AT&T, Edelman PR, American
Express, Microsoft
22. •
•
How to Measure Word of Mouth
How to get People Talking Offline
•
•
How to Work with Influential Talkers
How to Stay Ethical & Out of Trouble
• Case Studies From:
• Southwest Airlines
•
•
Maker’s Mark
Louisville Slugger
• Costco
23. The average consumer mentions specific
brands 90 times per week with their
friends, family, and co-workers
(Keller Fay, WOMMA)
24. of online consumers are interested
83% in sharing information about
purchases with people they know
(Manage Smarter)
42. “Chilihead Nation” Launched Aug. 2011
Over 6,000 Advocates Identified
Advocates’ Combined “Social Reach” of over 1M
Average Advocate Has 465 Friends/Followers
Average Klout Score of 23
4,500 Social Recommendations/Reviews Created
Total WOM Impressions: 2 Million
43. Key Take Aways
Word of Mouth Marketing
is the most powerful form
of marketing
The First Steps
Engage your Consumers
1. Monitor
2. Communicate
3. Gamify
4. Reward
Two Types
Brand Advocacy
1. Endorsers
2. Advocates
44.
45. DFW Social Media MeetUp ~ 7.16.12
@dfwsocialmedia
with your hosts
@tonyfancorps & @gisanders
