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Omar G. Vigetti
  Gerente Corporativo
  de Comercio Electrónico
  Grupo Cañuelas




                                               El RETAIL
                                               & EL e-COMMERCE

                                               #Como pasar
                                               del Offline al Online
                                                                       1

eCommerce DAY Montevideo - 25 de Julio 2012.
# 1- “We are All E-Commerce Companies Now”
         “ The day of e-commerce is finally here. Online sales of everyday items — soap, orange juice, toothpaste — more than
         doubled between 2006 and 2010, and are expected to double again by 2014. Nielsen estimates that online consumer
         packaged goods (CPG) sales in the US will reach 25 billion by 2014. A staggering figure, to be sure, but I believe this growth
         is grossly underestimated, because when it comes to CPGs, the e-commerce we are seeing today is not the e-commerce
         we were expecting just a few years ago………..” HBR – Mayo 03/2012 – Bonin Bough




                                                                                                                                          2
eCommerce DAY Montevideo - 25 de Julio 2012
# 2- La Base
                                                        del negocio




  Dominios                                       Logística

               Hosting                        Medios de pago

                             Plataforma
                                                                       3
eCommerce DAY Montevideo - 25 de Julio 2012
# 3- Foco en el                 armado y actualización del catálogo




                                                                            4
eCommerce DAY Montevideo - 25 de Julio 2012
# 4- CONTENIDO RELEVANTE Y USABILIDAD
                                              .




                                                      5
eCommerce DAY Montevideo - 25 de Julio 2012
# 5- MANEJO
                                              DE IMÁGENES
                                               & VIDEOS




                                                            6
eCommerce DAY Montevideo - 25 de Julio 2012
# 6 - ESTRATEGIAS DE                       MARKETING ON LINE & SOCIAL
                                              COMMERCE




                                                                            7
eCommerce DAY Montevideo - 25 de Julio 2012
# 7- ESTABLECER
                                                ESTRATEGIAS
                                                  MOVILES




                                                                8
eCommerce DAY Montevideo - 25 de Julio 2012
# 8- DESARROLLO
                                               DE ESTRATEGIAS
                                                MULTICANAL




                                                                9
eCommerce DAY Montevideo - 25 de Julio 2012
# 9 – MEDIR, AJUSTAR, MEJORAR, MEDIR




    Fuente: P.Jebsen & J.Odian, presentaciones e-commerceday.
                                                                10
eCommerce DAY Montevideo - 25 de Julio 2012
GRACIAS!



                                              Omar G. Vigetti
                                               Gerente Corporativo de Comercio
                                                   electrónico-Grupo Cañuelas
                                                  ovigetti@gmail.com
                                                  Skype: omar.vigetti
                                                       @ovigetti




                                                                                 11
eCommerce DAY Montevideo - 25 de Julio 2012

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Presentacion Omar Vigetti en el EcommerceDay2012

  • 1. Omar G. Vigetti Gerente Corporativo de Comercio Electrónico Grupo Cañuelas El RETAIL & EL e-COMMERCE #Como pasar del Offline al Online 1 eCommerce DAY Montevideo - 25 de Julio 2012.
  • 2. # 1- “We are All E-Commerce Companies Now” “ The day of e-commerce is finally here. Online sales of everyday items — soap, orange juice, toothpaste — more than doubled between 2006 and 2010, and are expected to double again by 2014. Nielsen estimates that online consumer packaged goods (CPG) sales in the US will reach 25 billion by 2014. A staggering figure, to be sure, but I believe this growth is grossly underestimated, because when it comes to CPGs, the e-commerce we are seeing today is not the e-commerce we were expecting just a few years ago………..” HBR – Mayo 03/2012 – Bonin Bough 2 eCommerce DAY Montevideo - 25 de Julio 2012
  • 3. # 2- La Base del negocio Dominios Logística Hosting Medios de pago Plataforma 3 eCommerce DAY Montevideo - 25 de Julio 2012
  • 4. # 3- Foco en el armado y actualización del catálogo 4 eCommerce DAY Montevideo - 25 de Julio 2012
  • 5. # 4- CONTENIDO RELEVANTE Y USABILIDAD . 5 eCommerce DAY Montevideo - 25 de Julio 2012
  • 6. # 5- MANEJO DE IMÁGENES & VIDEOS 6 eCommerce DAY Montevideo - 25 de Julio 2012
  • 7. # 6 - ESTRATEGIAS DE MARKETING ON LINE & SOCIAL COMMERCE 7 eCommerce DAY Montevideo - 25 de Julio 2012
  • 8. # 7- ESTABLECER ESTRATEGIAS MOVILES 8 eCommerce DAY Montevideo - 25 de Julio 2012
  • 9. # 8- DESARROLLO DE ESTRATEGIAS MULTICANAL 9 eCommerce DAY Montevideo - 25 de Julio 2012
  • 10. # 9 – MEDIR, AJUSTAR, MEJORAR, MEDIR Fuente: P.Jebsen & J.Odian, presentaciones e-commerceday. 10 eCommerce DAY Montevideo - 25 de Julio 2012
  • 11. GRACIAS! Omar G. Vigetti Gerente Corporativo de Comercio electrónico-Grupo Cañuelas ovigetti@gmail.com Skype: omar.vigetti @ovigetti 11 eCommerce DAY Montevideo - 25 de Julio 2012