About RightScale, given to the AWS User Group in Brisbane November 29th.

1. Giri Fox
@girifox gfox@rightscale.com
Cloud Management

2. What is RightScale?
Cloud Management

3. 3#
RightScale a startedup
• ~250 staff
• October: opened office in Australia
• HQ in Southern California
• 25% of our people are ―cloudies‖
• Founded 2006
• $47M venture capital invested
Cloud Management

4. 4#
Credible
Cloud Management

5. 5#
RightScale defined Cloud Management
• World’s public cloud management platform
• Managing cloud deployments globally for
•
• More than launched
supported cloud providers and counting
Cloud Management

6. 6#
Conceptual
Abstracts the
architecture to above
the IaaS.
Abstracts cloud
specifics.
Provision servers with
dynamic inputs such as
addresses (e.g. DNS, load
balancer), processes (e.g.
monitoring), user names and
locations (e.g. logs,
applications, databases)
Cloud Management

7. 7#
Once
abstracted,
you gain
remote
control CONFIGURATION AUTOMATION GOVERNANCE
®
Public Clouds
Private Clouds
my network
my storage my servers
Cloud Management

8. 8#
Midwest Chicago
London Amsterdam
Beijing
Seattle
Dublin
Oregon
Seoul
NYC Area
SF Area
Tokyo
DC Area
Las Vegas Southeast
Hong Kong
Hyderabad
Singapore
Dallas
São Paulo
Sydney
Public & Managed Clouds
Private Clouds
Amazon Web Services IDCF / Yahoo! Japan SoftLayer
Datapipe Korea Telecom Tata
Google Cloud Platform Logicworks UnGeo
HP Cloud Rackspace Windows Azure
Cloud Management

9. 9#
RightScale Cloud Management
Governance Controls Automation Engine
Control access and security, track Monitor, alert, auto-scale, and
usage, and access logs automate operations
MultiCloud Marketplace™ Configuration Framework
Access cloud-ready, customizable Provision servers and execute scripts
ServerTemplates™ with consistency
MultiCloud Platform
Manage public, private, and hybrid
clouds
Cloud Management

10. RightScale is a SaaS

12. 12#
Cloud cost forecasting
Cloud Management

14. 14#
planforcloud.com
Cloud Management

15. Clients
Cloud Management

16. 16#
Example RightScale clients
• Animoto
• PhotoMerchant (Australian company)
• PBS broadcaster
• Zynga
Cloud Management

17. 17#
“RightScale helped us scale from 40
servers to 4,000 servers in only 3
days! Without EC2 and RightScale, it
would have been impossible to meet
our processing requirements.
"We got the architecture right at the
beginning."
Scaling control by RightScale.
Compute by AWS.
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18. 18#
Reliability, Scalability,
Visibility
Cloud Management

19. 19#
Key Technical Challenges
5k – 10k High res images/hr
2 million requests/hr
Zero unscheduled downtime
Speed
Cloud Management

20. 20#
5k – 10k High Res Images/hr
Generate 20 previews per image
Do it all in seconds
Auto Scaling
Queue based
Automatic spot instance bidding
Cloud Management

21. 21#
2 Million Requests / hr
Load balancing
Auto scaling
Load based
Completely automated
Cloud Management

22. 22#
Hybrid Cloud at Zynga
Zynga manages their public
and hybrid cloud (―zCloud‖)
with RightScale
1,000 servers can be launched in 24 hours
100x increase in infrastructure in 2 years
Shifted from 20% to 80% of workloads in zCloud in 1 year
> 1.4 petabytes of data in their entire database
> 10000 servers (the figure isn't public)
24.5 trillion rows in their data warehouse (in 2011)
Cloud Management

23. 23#
PBS (the US broadcaster)
Unique visitors: 18M /mo
Page views: 367M /mo
Video streams: 93M /mo
Mobile Apps
• 27% of hours watched,
11% of streams
Cloud Management

24. 24#
PBS — current infrastructure
• ~270 EC2 machines • 75 ELBs
• 260 Elastic IPs • 5 AWS accounts
• 52 RDS databases
• 608 EBS volumes and many S3 buckets
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25. Why
Cloud Management

26. James Hamilton of AWS, at re:Invent
Not a RightScale talk, yet many of these issues are problems we solve

27. 27#
For newer AWS users
• Outage mitigation and continuity
• Billing and chargeback
• Security and compliance
• Pre-built AWS environments to get started quickly:
• Deploy from a catalog of pre-built, tested, and proven architectures
• Access entire solutions, that include fully functioning open source and ISV
architectures and software stacks
• Out-of-the-box HA templates for MySQL, SQL Server, and PostgreSQL
Cloud Management

28. 28#
Marketplace
Application stack store
• Published by RightScale, partners, and users
• Versioned and supported
License management
• ISV single billing and pay-per-hour billing
• Open source
Cloud Management

29. 29#
MultiCloud Marketplace
Cloud-ready stacks Pre-built by our ecosystem
App & Web Servers RightScale
Databases & Caches ISV Partners
And more… Community
Cloud Management

30. 30#
More experienced AWS users
• Structure and Visualise Systems
• Organize AWS resources and visualize cross dependencies
• Manage and monitor AWS resources in the context of the applications they
support by organising groups into a ―Deployment‖
• Control Diverse Environments
• Manage many AWS accounts
• Logically organise multiple AWS accounts and users in groups.
Cloud Management

31. 31#
More experienced AWS users
• Operate Efficiently
• Lifecycle management from development to production
• Develop in an environment that looks like production, cloning systems
• Orchestrate large and complex environments
• Take bulk actions on AWS instances and volumes, including setting
alarms and auto-scaling, running scripts, and applying patches.
• Orchestrate resources within a deployment to enable custom launch
sequences, backup and failover, code pushes, and more.
Capacity management
• Auto-scaling with complex launch and decommision rules
Cloud Management

32. 32#
Automation and Monitoring Engine
• Application-level and server
monitoring
• Alerts and escalations
Cloud Management

33. 33#
Mature user
• Survive staff turnover:
• Self-documenting with modular components you to share standards as
users change
• Achieve Security and Compliance:
• Audit change history, audit security groups, and control configuration
versions to help ensure accountability.
Cloud Management

34. 34#
Governance Controls
Identity and access management
• Authentication, roles, permissions
• Umbrella accounts and sharing
Usage and cost management
• Cost tracking and quotas
• Real-time run rate projections
Cloud Management

35. 35#
Try it out free: rightscale.com
• 5 Users and Community Support
• Free account — no credit card required
• Enjoy free monthly usage of up to ~5 small servers (c1.medium)
Cloud Management

36. Come to a talk
Get some swag
in adult sizes too

37. Thank you!
Giri Fox
@girifox gfox@rightscale.com
Awesome level of abstraction
Achieve new levels of resiliency & automation
Gain visibility and control
Free trial at rightscale.com
Cloud Management