12 anni di Notte Europea dei Ricercatori!

1 2 A N N I D I N O T T E E U R O P E A
D E I R I C E R C AT O R I ! # E R N 1 7
G . M A Z Z I T E L L I
L A B O R AT O R I N A Z I O N A L I D I F R A S C AT I – I S T I T U T O N A Z I O N A L E D I F I S I C A N U C L E A R E
F R A S C AT I S C I E N Z A ( I TA LY )
H T T P : / / G I O VA N N I M A Z Z I T E L L I . B L O G  
O N B E H A L F O F M O R E T H A N 1 0 0 0 R E S E A R C H E R S T H AT E A C H Y E A R P R O M O T E A N D O R G A N I S E T H E
F R A S C AT I S C I E N Z A A C T I V I T I E S A N D T H E E U R O P E A N R E S E A R C H E R S ’ N I G H T

T H E C O N T E X T
This area, with its more then 3,000
researchers and many large
research facilities, is a unique pole
for history and activities and is
the most important in Italy and one
of the most significant in Europe.
The Frascati territory is one of the
European regions with the highest
density of research centres,
universities and researchers
working in all the fields.

F R A S C AT I S C I E N Z A : W H O W E A R E
Our mission to share spaces and faces of
Science, empowering participation to
Research as common good and the
literacy to scientific citizenship.
Objectives:
• Spreading the scientiﬁc culture,
experiencing the thrill of discovery.
• Empowering the Roman Research
Area and its infrastructures located
in the Lazio Region.
• Training the researchers to Science
communication and spreading of
results.

E U R O P E A N R E S E A R C H E R S ' N I G H T ( E R N )
The European Researchers' Night is a project promoted by the
European Commission through a biennial call for 8 million euro of
MSCA to perform the last Friday of September a festival dedicated
to the research and to the figure of the researcher. Involve more
then 300 European cities, 50 Italian cities, 30 of which under the
coordination of Frascati Scienza
Frascati Scienza is a non-profit association of researchers and the
public, supported by public institutions, universities and by the
major Italian research centres that organised since 12 years the
European Researchers' Night, transforming the Tuscolana area and
Rome in the epicentre of Italian research.

F R A S C AT I S C I E N Z A
STAFF
communication - activities - impact - management
Scientiﬁc Council
CS 
objectives evaluation
Board
CD
coordinations
Research Centers/
Universities Committee  
CRER  
objectives direction
http://www.frascatiscienza.it/download/13789/
association
members

# E R N N U M B E R S
In 2016: 39.948 visitors were counted,
more then 800 researchers were
involved, 20.3 millions people were
aware about ERN messages, 371 press/
tv/web outcome.
We have started in 2006 with 3
research centres located in the
Frascati area, we are now more
than 50 partners spread over
30 Italian cities
0
17500
35000
52500
70000
2006 2008 2010 2012 2014 2016
Visitors Web Users
0
55
110
165
220
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
press/tv/radio
web outcome
millions of visualisations of the science
pills and prize for no profit awareness
campaign
CERN, EMC

T H E M E T H O D : B E P O P, B E S C I E N C E
meets the researchers
research infrastructure visits
remote labs
science theatres
science tours
research @ hospitalsspeed dates
interviews & debates
science exhibit
public lectures
research @ square
roundtables

1 0 ( 1 2 ) Y E A R S O F D ATA : S U R V E Y
M Y T H O L O G Y
• Since 2006 we have collected between 300-900 ex-ante/post questionnaires
per year. The main objectives of the survey were to:
• define the target audience reached during the European Researchers' Night
• measure knowledge and promotion of the researcher's ﬁgure
• draft the most possible concrete idea of the image of the researcher
• understand how much difference, between Italy and Europe, is perceived
by the public interviewed in relation to employability and research and
funding
• analyse how much the role of research in Italy and Europe
• evaluate how much and which media inﬂuenced the dissemination
• understanding what was the level of appreciation of the events.
• Since 2014 we have started to experiment new impact evaluation
methodologies though world cafe and the #humasofERN project
https://library.iated.org/publications/ICERI2016

A U D I E N C E
2%
57%
41%
Gender
No ans.
Female
Male
3%
10%
19%
17% 13%
32%
6%
Age
No ans.
0-9
10-19
20-29
30-39
40-59
> 60
3%
11%
27%
10% 10%
26%
13%
Educa&on
No ans.
Middle school
Diploma (1-5)
PHD (8)
First level degree (6)
Second level degree (7)
None
2016ex-postresults
0
20
40
60
80
100
2006 2008 2010 2012 2014 2016
Male
Femele
how many editions did you attended?
gender
40% < 30
46% -> 6-7-8
0.00%
20.00%
40.00%
60.00%
Never One 2-3 4-6 > 6 All
0.00%
20.00%
40.00%
60.00%
Never One 2-3 4-6 > 6 All

C O M M U N I C AT I O N
0%
10%
20%
30%
40%
50%
No Ans.
Other
Friends Partners
Press
Press adver:sing
Printed adver:sing
Other adver:sing Radio+TV W
eb site
Social netw
ork
55%
16%
32%
0%
20%
40%
60%
80%
100%
No ans.
Other
Frineds Partners
Press
Press adve9sing
Printed adver9sing
Other adver9sing Radio+TV W
eb Site
Social netw
ork
0 to 9 10 to 19
20 to 29 >60
30-59
no large difference during
the previous years

P E R C E P T I O N …
0
20
40
60
80
100
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
very much useful enough useful a few useful
how useful is ERN to promote researcher's image/work?
3%
46%
47%
4%
No Ans.
Enough
Much
A few
how much ERN can contribute
to young scientific carriers?
what do you expect from
ERN?
0%
20%
40%
60%
80%
100%
None Other Understand
the issues
related to
research
Raise
awareness
researchers'
work
Encourage
dialogue
between
ci@zens and
researchers
Encourage
interac@on
with
researchers
to
understand
science
Explain
what
research is
0%
20%
40%
60%
80%
100%
None Other Understand
the issues
related to
research
Raise
awareness
researchers'
work
Encourage
dialogue
between
ci@zens and
researchers
Encourage
interac@on
with
researchers
to
understand
science
Explain
what
research is

P E R C E P T I O N …
0
20
40
60
80
100
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Excellent Good Enough
how much research is important of research for the
society development?
how much the organisation was efficient?
0%
20%
40%
60%
80%
100%
No ans. Enough Much Not at all A few
research is adequately funded?
84%
0%
20%
40%
60%
80%
100%
No ans. Enough Much Not at all A few
00
20
40
60
80
100
2008 2009 2010 2011 2012 2013 2014 2015 2016
— very much (Italy/Europe)

E R N 2 0 1 6 - 2 0 1 7 T H E M E :
M A D E I N S C I E N C E
“ M A D E I N S C I E N C E ” W I L L B E T H E S L O G A N O F B O T H T H E N I G H T
2 0 1 6 A N D 2 0 1 7 . “ M A D E I N S C I E N C E ” I S T H E T R A D E M A R K O F
R E S E A R C H , W H I C H S H O W S T H E S T R E N G T H O F R E S E A R C H E R S ’ J O B .
T H E A I M O F T H E P R O J E C T I S T O C O M M U N I C AT E T O S O C I E T I E S T H E
I M P O R TA N C E O F T H E “ P R O D U C T I O N C H A I N ” O F S C I E N C E I N T E R M S
O F Q U A L I T Y , I D E N T I T Y , C R E AT I V I T Y , S E C U R I T Y G U A R A N T E E ,
T R A N S - N AT I O N A L I T Y , “ K N O W- H O W ” A N D R E S P O N S I B I L I T Y .

M I N I N G A N D TA R G E T
A COMMUNICATION action organised at EUROPEAN level aimed at
bringing RESEARCHERS and PUBLIC AT LARGE closer to each other and at
stimulating young people to embark on scientific CAREERS
• All components of the public at large
• From kids to elderly, including families,  
teachers, students…
• Focus on young people (pupils, students)  
faced with a career choice
• Specific kids' programmes
• With or without scientific background
info day ERN1/17 PO slides
http://ec.europa.eu/research/mariecurieactions/about/researchers-night_en

E X P E C T E D M E S S A G E S
• Researchers are amongst us
• Researchers are ordinary people with an extraordinary job
• Research is fun
• Being researcher is exciting
• Researchers improve your everyday life
• Play researcher for a night… or more
• Discover what researchers do and can do
• …

A B O U T R E S E A R C H E R S
• Researchers expected to be at the centre of the activities
• Possibly actively involved as from the start of the preparatory works
• Showing their "human face":
• Accessible
• In direct contact with the audience
• Easily "traceable"
• Showing other facets than the only scientific one
• Specifically addressing young people about making a career choice
• Presence/witnesses by researchers, notably MCSA fellows an researchers having
benefitted from EU support
• Description of career path, of existing EU potential support and schemes, witnesses
about experience
• Involvement of researchers coming from various environments (academic,
industrial, SME, etc.)
• Mainly through EU corners…

2 0 0 6 — > 2 0 1 7 - P R O J E C T ( R ) E V O L U T I O N
• 2006 - COME IN (Condividiamo Mille Emozioni Insieme - Lets share thousand
emotions together)
• 2007 - AGORA’ (AlleGria Oltre la Ricerca - enjoy beyond/with research/ers)
• 2008 - The EOS (Eyes On Researchers)
• 2009 - SAY (Scientist Around Youth)
• 2010 - BEST (focus on collaboration with European partners, ERASMUS MC/CERN)
• 2011 - BRAIN (Be in contact with Research And its Institutions Network for a night)
• 2012 - RESPEcT (RESearchers - Pure Energy from Tip to Toe)
• 2013 - TRAiL (Taste the ReseArchers‟ Life)
• 2014/15 - DREAMS (focus on Sustainability and the Responsibility of Researchers
and Science -RRI )
• 2016/17 - MADE IN SCIENCE (focus on Science as a real product creating
effective beneﬁts for European citizens)

focus on researchers (as science)
• to enhance the public recognition
of the researchers
• to enhance the researchers role in
the Society and Europe
• to attract the young and very young
public towards a future scientific
career
• to show that researchers are “like
you and me”, that they have
hobbies, hope, dreams they are
wishful to share
2 0 0 6 — > 2 0 1 7 - O B J E C T I V E S ( R ) E V O L U T I O N
focus on research (as benefit)
• to increase the public awareness
of research and innovation’s
importance
• to support the society to better
understand research key benefits
• to increase the number of people
undertaking a research career
• to reduce and possibly to delete
the current stereotypes about
researchers and related jobs.

2 0 1 6 - 2 0 1 7 - B U D G E T ( ! R ) E V O L U T I O N
Budget proﬁle INFN-Frascati Scienza European Researchers’ Night 2006-2017
€0
€70.000
€140.000
€210.000
€280.000
Totale entrate gestite
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
~ 30 %
~ 50 %
~ 5 %
~ 15 %
budget
Past editions: http://www.frascatiscienza.it/chi-siamo/attivita/

PA R T I C I PAT I O N M O D E L S
• Single Beneficiary
• EU consortium
• Single Beneficiary + third parties
• Single Beneﬁciary + third scientific parties: Frascati
Scienza (Sweden Model) takes care to administrate
directly the bugged, eu reports, coordination,
communication, etc.
budget and activities are 100% reported to the EU and Regional Funding Agencies

2 0 0 6 — > 2 0 1 7 - PA R T N E R ( R ) E V O L U T I O N
http://www.frascatiscienza.it/pagine/notte-europea-dei-ricercatori-2016/partner/

F L A S H M O B - P R O M O T I N G E V E N T S

T H E E V E N T S G R O W T H
125
250
375
500
2013 2014 2015 2016
# of press outcome
# of web outcome
# of ERN events
# of partners
52374323
406
287
155
63
171
91
7070
205
181
82
38
2013 2014 2015 2016
and 2017 388 events scheduled up to now

P R O G R A M , B O O K I N G , S A F E T Y…
• il programma oltre alla funzione
informativa ha il compito di definire ed
indicare luoghi e situazioni di rischio
• la prenotazione permette di valutare i
flussi (anche per la rendicontazione) e
di stimare/valutare possibili luoghi
congestionati.
• per le terze parti scientifiche ciò vine
completamente delegato localmente,
ma ai fini assicurativi e’ essenziale che
tutti gli spazi e gli eventi siano
registrati.

I M PA C T A N D D U T I E S
• European Corner: EU roll up, info on EU call, EU brochure, info on EU
project ongoing, MCSA researchers
• ex-ante, ex post questionnaires
• events pictures & videos
• numbers of attendees and qualitative report of successful events
• numbers of researchers involved and numbers of researchers reporting/
involved in EU projects
• #humansofERN
• comunicazione!!!

B L O G G E R S , R E P O RT E R S , S O C I A L M E D I A M A N A G E R S

@ F R A S C AT I S C I E N Z A  
# E R N # H U M A N S O F E R N
#hum
ansofERN

F R A S C AT I S C I E N Z A . I T M A G A Z I N E
Sessions
2010 2011 2012 2013 2014 2015 2016 2017
40,00040,00040,000
80,00080,00080,000
Sessions
496,731
Users
335,558
Pageviews
1,689,756
Pages / Session
3.40
Avg. Session Duration
00:03:04
Bounce Rate
52.31%
% New Sessions
67.55%
New Visitor Returning Visitor
32.4%
67.6%
Web site:
• 261.000 unique visits in 2016
• 356.000 pages viewed in 2016
• 3 editorials/week + events
• 1 newsletter/month + specials (night)
Social (FB & TW): 1 post/day
Youtube: 1/2 video/month
2015 2017
magazine impact
science pills
post impact

N I G H T V S O F F N I G H T
0
125
250
375
500
407
168
332
58
2015
2016
0
7,5
15
22,5
30
likes - offnight likes - nigt
28
14 15
3
2015
2016
average daily number of likes
average daily number of people who engaged
with page (any click or story created)
(*)120 days in the next year Jan-Apr
(**) 21 days before night
off-night(*) night(**)
off-night(*) night(**)
off-night
night

R A D I O S C I E N Z A . I T - F I S I C A S T
Sessions
2012 2013 2014 2015 2016 2017
1,5001,5001,500
3,0003,0003,000
Sessions
91,034
Users
56,338
Pageviews
223,870
Pages / Session
2.46
Avg. Session Duration
00:02:39
Bounce Rate
61.08%
% New Sessions
61.89%
New Visitor Returning Visitor
38%
62%
credit: http://www.radioscienza.it/fisicast/chi-siamo-fisicast/

2 0 0 6 — > 2 0 1 7 A WA R E N E S S ( R ) E V O L U T I O N
It seems we're made
of science, it's our
destiny in life
Science is the one
that gives power to
man, surrounds us,
penetrates us, unify
the galaxy

S O C I A L C O N T E N T S : T H E J O K E S …
credit: dario campagna

B AY E R P R I Z E AT C O R I N A S H O RT M O V I E F E S T I VA L &  
S A N B E R N A R D I N O P R I Z E F O R T H E B E S T N O P R O F I T AWA R E N E S S C A PA I N
DirectedbyAlessioLauriaeFrancescoLettieri,writtenbyMirkoCetrangolo,AlessioLauriaeFrancescoLettieri
andwithGianlucaMusiuandthevoceofChiaraColizzi

“ S O C I A L ” I M PA C T O F P I L L S
• Frascati Scienza Facebook
• pills 1 —> 250.000 visualisations
• last 4 months 65.000 visualisations (34.000
minutes)
• from other Facebook pages up to January 2017
• 6.000.000 visualisations
• Repubblica.it 40.000 visualisations
• TG5 2.500.000 visualisations
• corriere.it, GAZEBO, La7, WhatsApp…
unknown…
• Frascati Scienza Youtube channel
many thousands of comments, about 3 negative, but…

I N N O VAT I V E ( S C I E N C E ) L E A R N I N G S PA C E S

S C I E N C E D ATA J O U R N A L I S M S C H O O L
workshop @ international journalism festival of Perugia #IJF17
https://www.gam.com/en/insights-content/anti-panic-manual-don-t-be-the-turkey/
http://www.observa.it/annuario-scienza-tecnologia-societa-2014-edizione-speciale-decennale/

W I R E - W O R K S H O P I N D U S T RY, R E S E A R C H , E C O N O M Y  
5 M I N U T E S F O R Y O U R I D E A & E S A P R I Z E F O R B E S T I D E A , C O M M U N I C AT I O N , I N N O VAT I O N
W I R E 1 7 . F R A S C AT I S C I E N Z A . I T
inventors
students
researchers
entrepreneurs
working group
business angel
open discussion
communication
W
IRE17…

T H A N K Y O U …
M A D E I N S C I E N C E
C R E D I T S : W W W. F R A S C AT I S C I E N Z A . I T / PA G I N E / N O T T E - E U R O P E A - D E I - R I C E R C AT O R I - 2 0 1 6 / C R E D I T S /
H T T P : / / W W W. F R A S C AT I S C I E N Z A . I T / PA R T N E R /

12 anni di Notte Europea dei Ricercatori!

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie 12 anni di Notte Europea dei Ricercatori!

Ähnlich wie 12 anni di Notte Europea dei Ricercatori! (20)

Mehr von Giovanni Mazzitelli

Mehr von Giovanni Mazzitelli (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

12 anni di Notte Europea dei Ricercatori!