Presentation given by Christophe Ginisty on November 9th, 2017 at the EuroPCom conference 2017 in Brussels.

1. WHERE IS SOCIAL
MEDIA HEADED?
THE BIGGEST TRENDS
TO WATCH OUT FOR
Christophe Ginisty
@cginisty

2. Online intelligence specialists, we are
monitoring and analysing online conversations
and interactions to bring actionable insights to
our clients, allowing them the make informed
decisions and protect their reputation.
AGOREP is also the organizer of the
ReputationTime cycle of conferences.
www.agorep.com
ABOUT AGOREP

3. There are many ways to speak about social media
trends (technology, marketing, innovation, regulation….)
and I have decided to choose the societal angle in
regards to the information age.
Forewords
@cginisty

4. First, let’s set the scene…
@cginisty

5. IDEA STARTERS AMPLIFIERS CURATORS COMMENTATORS VIEWERS
SETTING THE SCENE:
Who are the characters involved
in social media revolution?
Online conversations and interactions involve active participation of different contributors who all have an
impact on massive information flows.
@cginisty

6. Amplification is the
key
Spread of MarconLeaks – Source: ReputatioLab

7. Everyday on
Facebook*…
4,7billions shared contents
10billion messages sent
350million photos posted
Source: Socialbakers

8. We must overcome stereotypes to capture the
trends
@cginisty

9. This is not virtual, this is reality
led by real people sharing real
things
@cginisty

10. This is not about technology
but about society and
behaviors
@cginisty

11. Social media is not aside
traditional media but now totally
part of it

12. Connected crowds don’t share
information but mainly emotions: Social
networks are powered by emotional
flows
@cginisty

13. So, where is this leading us?
(Let’s talk about the biggest trends now)
@cginisty

14. 1. “Fake” will continue to set the
agenda
@cginisty

15. We have entered a
new information era

16. Facebook admitted around 200M fake accounts
while Twitter estimated 16M are fake/spams

17. There is nothing new with Fake news.
Massive dissemination is the
challenge.
@cginisty

18. Decline of trust in social media:
In a survey conducted by Kantar*, 58% of those surveyed
said that as a result of becoming aware of fake news they
had less trust in social media news stories about politics or
elections. For mainstream media, the figure was 24%.
* 2017 - Covering Brazil, USA, France and Britain

19. 2. Machines will continue
to play a prominent role
@cginisty

20. Global traffic generated from bots
surpassed human-generated
internet traffic last year (51,8%*)
@cginisty
*The annual Imperva Incapsula Bot Traffic Report

21. Algorithms will work hard to
choose on your behalf the
content you will (likely) be
happy to find
@cginisty

22. Chatbots will try to improve
the customers’ experience

23. 3. Content will continue
to become more and
more “snackable”
@cginisty

24. Twitter continues to be the main press
room

25. Ephemeral content
creates excitement and
inspire more platforms
@cginisty

26. Live streams foster
engagement between
users
@cginisty

27. Instant messaging
is everywhere
@cginisty

28. 4. New influencers will
continue to shape
conversations
@cginisty

29. “People like me
effect”: Influencers
continue to reach an
impressive audience
@cginisty
PewDiePie = 57M Subscribers on Youtube

30. Personalities become
influent media
@cginisty
Alyssa Milano = 3,28M Followers on Twitter
#Metoo had been used by more than 4.7 million people in
12 million posts during the first 24 hours

31. Political leaders use
social channels to get
their messages out
without filter

32. < 500 followers on 07/01/2015
Individuals can create huge
waves
@cginisty

33. 5. Communities re-org
@cginisty

34. The myth of one
universal platform for
all is not relevant
@cginisty

35. Teenagers are leaving
Facebook (-3,4% in the US*)
for Instagram and Snapchat
* source: Emarketer 2017@cginisty

36. “The world’s segmentation
caused by the Internet is
devastating for democracy”
Lawrence Lessig, 2016
@cginisty

37. Bots
& Algorithms
Life in
“bubbles”
@cginisty
Multiplication
of influencers
Snackable
content
Fake
& Manipulation

38. We are “lost in information”:
Our critical thinking is
threatened
@cginisty

39. More than ever, social media
revolution needs to be
balanced with education and
development of in-depth
knowledge.
[And this is our immediate responsibility as
communication bodies]
@cginisty

40. MERCI.
To download this presentation:
slideshare.net/ginisty
@cginisty