Presentation given at the CIPRA (Chinese International Public Relations Association) summit on July 27th, 2012: Chances and challenges brought by social media for Public Relations professionals.

1. Social media era
Chances and challenges of the PR indutry
Christophe Ginisty
IPRA President elect 2013
European Technology / Digital evangelist @Edelman EMEA
Twitter:@cginisty
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2. International Public Relations Association

3. CHANCES
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CHANCES
Opportunity to challenge
the leadership of one
dominant channel/media
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CHANCES
Much more diversity in the
point of views
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Stakeholders become real
and talkative
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CHANCES
Content is king!
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8. 12345 CHANCES
Bad behaviors are publicly
punished
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9. CHALLENGES
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CHALLENGES
We need to totally
reconsider the way we lean
how to do PR
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CHALLENGES
Difficulty to navigate
between what’s right and
what’s wrong
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CHALLENGES
An individual does
not make the
group: define the
reality of influence
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CHALLENGES
Search engine
optimization is critical
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CHALLENGES
Crisis situation can
happen anytime
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15. CHANCES
CHALLENGES
A fantastic opportunity you need to be prepared and trained for.
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