This document discusses how Chegg can help colleges and universities leverage online tools to improve student recruitment, retention, and career outcomes. Chegg serves over half of all current college students and can help institutions build their brand, capture student interest, support academic success through online tutoring and textbooks, and drive career outcomes using tools like internship matching and outcomes studies. Location-based mobile advertising, interest-based retargeting, and algorithms to match students are some of the techniques discussed to help recruit and retain students.
7. 62%
expect a response
from admissions
within 24 hours
would like to receive
communications tailored
specifically to them91%
Source: Chegg Social Admissions Report 2015
10. connects with students from high school through college
Scholarship
Matching
College
Counseling
Career
Discovery
Internship & Job
Matching
Rent or buy
[e]textbooks
Transfer &
Grad School
Matching
College
Matching
Flashcards
& Test Prep
HIGH SCHOOL!
COLLEGE!
POST COLLEGE!
Tutoring Study Tools
& Tutoring
12. Transfer
Recruitment
Global
Recruitment
Graduate
Recruitment
• Chegg serves over half of all
current college students,
with 1/3 of users enrolled at
a community college.
• Identify potential transfer
students with an interest in
you and reach out directly at
the point they demonstrate
interest.
• Leverage digital outreach
services to build your brand
and influence behavior.
• Reach students in over 160
countries around the globe
through a combination of
armchair recruitment and
direct-to-student outreach.
• Use our team to help plan
your international travel
opportunities in the top
markets sending students to
the U.S.
• Utilize applicant screening
services to focus on the top
prospects that meet your
enrollment criteria and goals.
• Build your brand through
digital marketing solutions
to keep your institution at
top-of-mind of today’s busy
college students.
• Leverage the Chegg Global
Network to build your
pipeline of prospective
students researching
graduate programs around
the globe.
17. Students are always in
motion. Your targeting
should be too…
Recruit students through
location-based mobile
targeting that focuses on
real-time activity and the
highest engaged areas.
18. 91% of consumers have their phones within
arms reach 24 hours a day
The average user checks their
phone 150 TIMES / DAY
Sources: Study by app Locket, 2014. Under the Cover with
College Students. Chegg, 2015.
93% of students own a smartphone
19. Dynamic geo-fence focuses media on the locations
that show the strongest performance.
Standard Geo-fence
Chegg’s Geo-fence
Chegg Geo-fence
Reach Students at Specific Locations
20. 2-YEAR SCHOOL
CAMPUS CENTER
COLLEGE LIBRARY
Mobile media is
optimized to reach
students based on
their location history.
Create a Unique Student Profile
21. Mobile banners and interstitials drive to the brand’s mobile site or
a custom branded landing page.
22. Custom landing page features dynamic
content aligned with the student’s location.
Driving
Directions
Dynamic
Maps
More Info
Click to
CallVideo
24. Recruit Students
On-the-Go with Chegg
• Target high school students in
specific markets
• Connect with students as they visit
your campus
• Reach transfer students on 2-year
campuses
25. Capturing Student Interest
Connect with undecided students who are researching your
school & schools like yours at the height of their interest.
26. Qualified students with an active and
demonstrated interest in your school!
!
Best-fit matches who are actively
searching and need to hear from you!
Chegg has the largest opt-in database of students
actively researching schools.
29. Chegg aggregates student data from the most popular college
search sites and delivers interested students and best-fit
matches directly to your CRM for immediate inclusion in your
recruitment campaigns, reports, and analytics.
Cloud + CRM
31. What if we could
harness the behavioral
data from students as
they search for
schools to find the
perfect matches for
your school?
32. !
Chegg User
Behavior Data!
!
Chegg Cloud!
Data!
Science of Match+
Sophisticated algorithms analyze
millions of data points submitted
by students and collected during
their visits to our network to
identify those that are the best fit
for your institution. !
52. said using Chegg Study helped me
understand my homework better
said they would recommend
Chegg Study
Chegg Study Helps
91%
92%
said my grades went up
because of Chegg Study77%
57. Chegg Helps Students Seek Valuable Career Advice and
Experiences on the Largest Internships Marketplace
58. Students Seek Valuable Career Advice and Experiences
on the Largest Internships Marketplace
Integrates with
Blackboard
59. Closing the Feedback Loop on Student Outcomes
• Outcomes study on recent grads to
report back on career placement and
satisfaction
• National study of over 200,000 Chegg
users from the class of 2015
• Immediately after graduation
• 3, 6, and 12 months post-grad
• Chegg can facilitate surveys of your
recent alums in partnership with CSO
and compare with national aggregate
data for benchmarking
Serving
nearly 200
institutions
and
growing
60.
61. Closing the Feedback Loop on Student Outcomes
• Use your school’s data for:
• admissions recruiting
• academic and career advising
• alumni relations
• Reporting to professional association &
accrediting bodies