OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues: Summer Melt will still happen We need to fill upper-level courses with transfer students because of retention issues The President decided she actually wants 20 more students than we had originally planned Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017. How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.

1. BRIDGING YOUR
ENROLLMENT GAPS
Leveraging today’s insights for sustained
enrollment success
+
Data-Driven Insights, Direct Engagement, Digital Marketing

2. Participate!
Tweet using #EnrollmentGaps
Mention:
@NRCCUA & @SocialAdmission
Or talk to the presenter:
@gilrogers
Participate in online polls throughout the presentation
#EnrollmentGaps

3. Solving Your Enrollment Problems
Strategically, NRCCUA is uniquely positioned to help you
• 4 Decades of Experience
• Engage 5-6 Million Students
Annually
• Trust of Over 1,800 Institutions
Today
• 700 Institutions on Data LabTM
Since 2015

4. Data-Driven
Insights
Direct
Engagement
Digital Marketing via Mobile
and Custom Audiences
For Chegg Partners:
• Continued delivery of all
student data and/or digital
marketing services
• Opportunity to reach a
broader pool of students with
data-informed strategies
For NRCCUA Partners:
• Continued delivery of all
student data, access to
DataLab™, Eduventures
Research, etc.
• Opportunity to enhance
traditional outreach with turn-
key digital marketing
For Partners of Both:
• All of the above + a single
NRCCUA Regional Director to
support you
Student
Data
DataLab™
List Building &
Outreach
Support
Role-
Based
Research
Student
Insights

5. Data-Driven
Insights
Direct
Engagement
Digital
Marketing
Many vendors can provide
leads, digital advertising or
research.
NRCCUA is your only
strategic partner that
combines
direct-to-student
engagement with a turn-key
digital marketing solution
that is 100% backed by data-
driven insights and research.
This unique combination
ensures you are expanding
reach to the right students
while lowering cost
Student
Data
DataLab™
List Building &
Outreach
Support
Role-
Based
Research
Student
Insights

6. Mobile Ad
Network
Multi-
Network
Data
Targeting
Cross-
Platform
Tracking
Sponsored
Social Media
Content
5-6 Million
Annual
Student
Interactions
Market
Leading
DataLab™
Platform
On-Demand
Intelligence
and Training

7. eMatch ensures data is accurate and actionable
TIP Student Data
Legacy Students,
Automated Online Search
Inquiries, Responders
& Declared Students
Applicants
Admitted
Enrolled
Data-Driven Insights + Direct Engagement + Digital Marketing
Custom Audience
Targeting supports
conversion & yield
eProspector gets
you into the inbox
Outbound Phone
Service Boosts
Engagement
Location-Based
Mobile Advertising
Raises Awareness
Instant Response
Accelerates
Outreach

8. WHAT WE WON’T TALK
ABOUT
• Tuition Discounting
• Scholarship Negotiations
• Media Coverage on the Value of Higher
Education
#EnrollmentGaps

9. WHAT WE WILL TALK
ABOUT
• Where students are researching schools
and how to find them
• Methods for engaging prospects via
appropriate channels
• Segmenting follow-up based on the type
of student you are supporting #EnrollmentGaps

10. TODAY’S AGENDA:
• Why are we here?
• Understanding the student mindset
• Key market insights
• Recommendations for boosting yield &
optimizing transfer outreach
#EnrollmentGaps

11. Audience Poll
Why are you attending this presentation?
#EnrollmentGaps

12. Here’s what we’re hearing …
7%
64%
24%
5%
Nearly 30% of pros believe retention
will decrease or stay the same in 2017
Will increase significantly Will increase modestly
Will stay the same Will decrease modestly
Enrollment growth
expectations
Source: The latest trends and predictions for higher ed in 2017, University Business, January 2017Source: The latest trends and predictions for higher ed in 2017, University Business, January 2017
60%
50%
35%
32%
10%
22%
0%
10%
20%
30%
40%
50%
60%
70%
Transfers Traditional Undergrads
Moderately to Significantly Increase
Stay the same
Modestly to Significantly Decrease

13. Preferred Contact From School
Email preferred to direct mail (and is much more cost effective!)
0%
10%
20%
30%
40%
50%
60%
FIRST CONTACT REMINDERS RE:
DEADLINES
REGARDING
APPLICATION
REGARDING
ADMITTANCE
EMAIL
PHONE
DIRECT MAIL
TEXT MESSAGE
SOCIAL MEDIA
What are your preferred methods of being contacted by a school in these stages of the application process?#EnrollmentGaps

14. 0% 20% 40% 60% 80% 100%
Total
30+
18-29
Frequently-Always
Sometimes
Rarely-Never
Email alone can be hit-or-miss
Half don’t read marketing e-mails, another 1/3 only do it “sometimes”
Source: Fluent LLC, “The Inbox Report”, November 2016

15. Direct outreach introduces your brand
Thinking of all the mailings you received from colleges that you hadn’t considered before that mailing, what did you do after receiving mail?
Over half of students did additional research due to “search”,
25% added a school to their list.
Influence of mail from previously unconsidered schools
I added at least one
college to my “college
list” after receiving mail
from them, 24%
I did some research on at
least one college after
receiving mail from them
to see if I might be
interested, 52%
I didn’t add even one
college to my “college
list” after receiving mail
from them, 24%

16. 23%
15%
62%
49%
6%
45%
Colleges I had not heard of on my own Colleges I had heard of and to which I was planning on applying
However, there is a difference between
“recall” and “influence”
While half of students said they did research, 2/3 said there was no impact on their
decisions where to apply, greater influence on familiar brands
To what extent did any of these communications influence your decision to apply to any of these schools?
Influence the communications had on application decision
Definitely made me apply to one or
more of these colleges
Definitely made me not apply to one
or more of these colleges
Had no effect on my decision to apply
to one or more of these colleges
#EnrollmentGaps

17. 31%
45%
24%
17%
45%
38%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Everyone Else
18-29
Prefer to use
multiple
platforms
Don't know/
no opinion
Prefer to use one platform
Source: Morning Consult in conjunction with Mashable, April 2017
Students are Multi-Platform
Nearly Half Prefer to Use Multiple Platforms for Different Features
Preference for Using One or Multiple Social Media Platforms (% of respondents)

18. 35%
Hand
Held
Device
Savvy Consumers
14%
Desktop
50%
Laptop
Primary Device Used to Research College
Which device do you primarily use to research colleges?
?
#SocAdm17

19. 29%
49%
15%
6%
5+
4
3
2
Source: LaunchLeap, December 2016
# of Digital Platforms Internet
Users Visit/Day (% of responses)
Multi-Channel & Open To Engagement
8/10 use 4+ digital platforms daily, likely to respond positively to sponsored content

20. 15%
20%
25%
30%
35%
40%
INITIAL RESEARCH ON
COLLEGES (BEFORE
DECIDING TO APPLY)
AFTER DECIDING TO
APPLY TO A COLLEGE
AFTER APPLYING TO A
COLLEGE
AFTER BEING
ACCEPTED TO A
COLLEGE
CAMPUS TOUR
SPEAK TO FACULTY AT
COLLEGE
SPEAK TO ADMISSIONS
OFFICER AT COLLEGE
SPEAK TO MY COLLEGE
COUNSELOR
ALUMNI INTERVIEW
Offline sources
Campus tours critical at first; admissions offers later
Which resources did you or would you use during each phase of the college application process?#EnrollmentGaps

21. First Choice Attendance
Students are influence by how they are treated post-acceptance
23%
15%
26%
34%
21%
34%
I COULDN'T AFFORD IT
I DIDN'T GET IN
THE SCHOOL I ENDED UP CHOOSING WAS
MORE HELFUL THROUGHOUT THE PROCESS
I CHANGED MY MIND AFTER
GETTING ACCEPTED
NOT SURE
OTHER
Yes
54%
No
19%
N/A
Haven't
Decided
27%
Percent attending their
first choice of colleges
If no, why didn’t you attend
your first choice school
Was this your first choice of the colleges to which you had applied? If no, why did you not attend your first choice school?

22. 9%
14%
29%
52%
57%
17%12%
24%
44%
60%
50%
10%
16% 21%
36%
57%
59%
14%
FRESHMAN YEAR OF HIGH
SCHOOL
SOPHOMORE YEAR OF
HIGH SCHOOL
FIRST HALF OF JUNIOR
YEAR OF HIGH SCHOOL
SECOND HALF/SUMMER OF
JUNIOR YEAR OF HIGH
SCHOOL
FIRST HALF OF SENIOR
YEAR OF HIGH SCHOOL
SECOND HALF OF SENIOR
YEAR OF HIGH SCHOOL
2015 2016 2017
Students’ consideration set
Students’ consideration set is decided second half of junior year,
first half of senior year
At what points in your college research process did you add colleges
to your list of schools to which you would apply?#EnrollmentGaps

23. Students indicating interest in
January-May are still undecided
If they are still looking at you
they are still looking at
your peers

24. EFFECTIVE YIELD STRATEGIES ARE
• Fast
• More like immediate!
• Multi-Channel/Network/Device
• Combine the old and new
• Responsive to Consumer Trends
• Think outside “admissions”
• Measurable
• All about ROI!

25. STUDENTS USE A
COLLEGE
SEARCH/REVIEW
SITE WHEN
RESEARCHING
SCHOOLS
Informative Social
Specialized
9 out of 10
Which of the following online resources have you used to research colleges?
Segmenting Digital Tools
#EnrollmentGaps

26. Most Useful for College Research
11%
17%
28%
40%
24%
35%
41%
37%
45%
40%
28%
14%
20%
8%
2%
1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Social
media
sites
Ranking
sites
(e.g.,
US
News
and
World
Report)
College
reviews
and
scholarships
sites
(e.g.,
Chegg,
niche)
College/university
sites
Extremely
useful
Very
useful
Somewhat
useful
Not
very
useful
College “.edu” is a marketing vehicle for prospective student outreach
69%
Indicate
very-extremely
useful
35%
How useful were the following types of sites during your college research?
#EnrollmentGaps

27. Engage Active Researchers

28. #EnrollmentGaps
Inquiry Cloud
Identify students proactively researching you across the web
• 9 out of 10 students use at least
one college search/help website
throughout the college search
process*
• Identify students proactively
researching and you at the height
of their interest
• Include response to proactive
researchers in your overall
recruitment communications &
digital marketing plans
*Source: The Maturation of Mobile and Social: The 2017 Social Admissions Report, Chegg and TargetX, February 2017
network

29. Build a Smarter List at the Right Time
Leverage DataLab™ to gain actionable insights in real-time.
• Technology that allows Institutions to make
informed decisions at every step of their
recruitment funnel
• Modules
– Class Finder™
– Enrollment Lens™
– Smart Predictor™
– Eduventures Research
– Engagement Analytics
• 700 Institutions using Data Lab™ since 2015.
#EnrollmentGaps

30. Identify Best-Fit Students
Use Class Finder™, for free, to search and segment pre-purchase
• Free tool to all NRCCUA® undergraduate
enrollment members.
• Find the students who best fit your institution
by being able to search and segment millions
of profiles nationwide.
• Identify and analyze your target markets
through segmentations such as gender, GPA,
major interest, and much more.
#EnrollmentGaps

31. Focus on What Works
Leverage Enrollment Lens™ to bring transparency to your recruitment outcomes
• A one of a kind industry tool that allows you
to visualize and analyze your enrollment data
trends and NRCCUA® program outcomes.
• Gain insight and opportunities in your
enrollment funnel.
• Use this to maximize your budget and
outreach.
#EnrollmentGaps

32. Identify across
channels*
Support conversion
and yield
46%
65%
44%
35%
TIP
Student
Data
Inquiries
Declared
Students
Legacy
Serve content
tailored to
desired next
steps
(ex. Visit/
Apply)
Select students in
DataLab™
Here’s how it could work …
Combining strategies and resources to save time and money
*Results may vary depending on the size and quality of data file.
#EnrollmentGaps

33. Here’s another example …
Leveraging insights to drive strategy
Identify top
feeder high
schools
Geofence top
high schools
during fall travel
#EnrollmentGaps

34. Custom Audience
Targeting

35. 50%
5%5%
12%
18%
21%
31%
Social Media for Communication
Half of students say it’s OK to contact via social but platforms are fragmented
Through which social media (if any) would it be OK for a school to contact you?
None of these
-12%
YOY
+10%
YOY +20%
YOY +33%
YOY
#EnrollmentGaps

36. What are you doing with your DATA?
PURCHASED LISTS
INQUIRIES
NON-COMPLETES
ADMITTED STUDENTS
APPLICANTS
ENROLLED STUDENTS
ALUMNI
NON-RESPONDERS

37. First-Party: Data YOU Own
CRM Data • Purchased Lists • Referral Data
Purchased TIP Names/Declared Students/Inquiries

38. “Big Brother” Digital Marketing
Sponsored content is noticed, memorable (not creepy!)
19%
25%26%27%
35%
ENCOURAGED ME TO
LEARN MORE ABOUT
THE SCHOOL
DIDN'T APPRECIATE
THE SCHOOL
INTERRUPTING MY
FEED
NONE OF THESELIKED THAT THE
SCHOOL WAS
ACTIVELY TRYING TO
REACH OUT
NOTICED THE ADS
MORE THEN OTHER
ADS
Yes,
67%
No,
33%
+14%
YOY
Have you ever seen sponsored posts or ads from colleges on social media (e.g. Facebook, Instagram, Twitter)?
How did you feel when seeing those ads?
Attitudes toward sponsored contentSaw a sponsored post for college
on the web or social media
#EnrollmentGaps

39. 13%
11%
15%
17%
44%
# of Connected Devices
None
1
2
3
4+
Digital Marketing is Multi-Channel
4 in 10 own 4 or more
connected devices
6 in 10 own 3 or more.
Source: Google and TNS, “Consumer Barometer,” August 2016 #EnrollmentGaps

40. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Average
Social media ads
Very relevant
Somewhat relevant
Somewhat irrelevant
Very irrelevant
Don't know
Relevance of Social Media Advertising
Social media advertising is more relevant than general display
Source: Fractl and Moz, "Inbound vs. Outbound: Consumer Perspectives on Marketing Effectiveness," Sep, 2015
Relevance of Digital Ads According to US Millennial Internet Users
#EnrollmentGaps

41. Make the most efficient use of your data
Purchased Search
Names
Prospects
Inquiry Data
Applicants
Step 1
Data files are onboarded to
a data matching platform
Admitted Students
Step 2
Data is anonymized and
matched to IDs
176749830
Step 3
Media is targeted to IDs across
devices /channels

42. Here’s One Example:
Of the 84,743 records sent, we have the opportunity to reach …
20,000 on
Instagram
39,800 on
Facebook
17,000 on
websites via
Desktop
*We forecast 1 impression/day per user

43. Building Your Transfer
Outreach Action Plan
#EnrollmentGaps

44. We focused on intent, defined as …
RESPONDENTS WHO ARE
LIKELY TO TRANSFER IN
THE NEXT 2 YEARS
#EnrollmentGaps

45. But we recognize …
Source: Signature Report 5: Baccalaureate Attainment: A National View of the Postsecondary Outcomes of Students
who Transfer from Two-Year to Four-Year Institutions, National Student Clearing House, August 2013
⅓ OF TRANSERS
WILL NOT GRADUATE
WITH A 4-YEAR DEGREE
WITHIN 6 YEARS
#EnrollmentGaps

46. The Process is Difficult …
(6-10 on 10 pt scale)
51% OF TRANSFERS
CONSIDER THE
TRANSFER
PROCESS TO BE
CHALLENGING

47. 76%
OF STUDENTS ARE UNSURE
WHERE THEY WANT TO
TRANSFER TO
And …
#EnrollmentGaps

48. THE COLLEGE SEARCH
LANDSCAPE IS … COMPLICATED
4 IN 10 STUDENTS KNEW THEY WOULD
TRANSFER BEFORE ENROLLING…
NEARLY 6 IN 10 PLAN ON APPLYING TO
+/-2 SCHOOLS #EnrollmentGaps

49. 49% OF RESPONDENTS
ARE ACTIVELY SEEKING OUT
OR PLAN ON SEEKING OUT
INFORMATION ON DIFFERENT
SCHOOL OPTIONS…
… 18% PLAN TO SEEK OUT
ADDITIONAL INFO (i.e. are still
looking)
#EnrollmentGaps

50. OVER HALF OF STUDENTS
DO NOT PLAN ON REACHING OUT
TO ADMISSIONS
BEFORE STARTING THE
APPLICATION PROCESS.
#EnrollmentGaps

51. Knows they plan to transfer
SO WE ARE DEALING WITH AN
AUDIENCE THAT…
Do not know where they
want to transfer to
Plans to keep their list short
Are actively researching with
plans to do more
Are actively or passively
staying off of your radar
#EnrollmentGaps

52. Resources being used
78% of students use search engines like
Google to start their search
Student use of college search/review
sites outranks use of college fairs by
15 percentage points (note: 53% vs. 38%)
Only one third of students get
information about possible schools
to apply through brochures

53. Millennial’s Trust Consumer Reviews
Source: Pew Research Center, “Online Shopping and E-Commerce”, December 2016
40%
23%
34%
47%
53%
42%
36%
41%
45%
43%
16%
34%
24%
8%
4%
TOTAL
65+
50-64
30-49
18-29
Always/almost always Sometimes Never
Source: Pew Research Center, “Online Shopping and E-Commerce”, December 2016
Frequency of use of digital ratings and reviews by age
% of respondents in each group

54. Device Use is Mobile-First, Legacy-Last
15:36
20:26
10:14
4:23
2:41
1:25
22:00
19:05
11:17
6:58
2:58
1:04
0:00
2:24
4:48
7:12
9:36
12:00
14:24
16:48
19:12
21:36
0:00
TV/DVR Apps/Web via
Smartphone
AM/FM Radio Internet via
desktop/laptop
Video via
desktop/Laptop
Video via
smartphone
18-24
25-34
Source: Nielsen, “The Total Audience Report: Q4 2016”, April 2017
Weekly Time Spent with Select Media/Devices
Among US Consumer by Age (hrs:mins)
Source: Nielsen, “The Total Audience Report: Q4 2016”, April 2017

55. Most important resources
23%
20%
15%
13%
12%
6% 6%
3%
1%
0%
5%
10%
15%
20%
25%
Online search
engines
School specific
websites
College review
sites
Visiting the
campus
Advisor at my
current school
Friends/Family College fairs Brochures/mail
from colleges
Social Media
Which of the following resource was the most valuable to
you as you consider your options for transferring?
Notice the difference in online vs. traditional methods.
Which of the following was the most valuable resources to
you as you consider your options for transferring?

56. Location-Based Mobile
Advertising

57. Location – The Next Generation Cookie
Targeting in a mobile-first world
Context
Demographics
Day-part
¤
¤
¤
Context
Demographics
(Implied)
Attitudinal
¤
¤
¤
Expressed
Intent
¤ Social
Connections
Sharing
Behavior
Expressed
Interests
Demographics
¤
¤
¤
¤
Location
Context
1st & 3rd Party
Data Match
Real-world
Behavior
¤
¤
¤
¤

58. 91% of consumers have their phones
within arms reach 24 hours a day
The average user checks their
phone 150 TIMES / DAY
Sources: Study by app Locket, 2014. Under the Cover with College Students. Chegg, 2015.
93% of students own a smartphone

59. 5
9
Defining Context

60. 6
0
Defining Context with Location

61. Dynamic targeting zeros in on the strongest performing locations
Standard Geo-fence
Chegg’s Geo-fence
NRCCUA Geo-fence

62. 2-Year Schools
Corporations,
Military Bases
ESL Centers &
Boarding Schools
Target potential
students anywhere
with location-
verified media on
their mobile devices
High SchoolsHigh School &
Transfer Fairs
Concerts, Events, Open
Houses, Airports, etc.

63. Audience Poll
What percent of time do we spend on mobile
websites vs. mobile apps on our phones?

64. 86% of time spent on mobile apps
> 3 hours per day
14% of time spent on mobile web
< 45 minutes per day
app
mobile app vs. mobile web media use
eMarketer, September 2016

65. 0
10
20
30
40
50
60
70
In-App (billions) Mobile Web (Billions) Total billions
2014 2015 2016 2017
US Mobile Ad Spending, in-App
vs. Mobile Web (2014-2017)
Source: eMarketer, October 2016
75% of mobile ad
spending will be
in-App in 2017

66. Reach students across 100K apps around the world*
Social Entertainment Sports
News &
Info
Interests Local Music
* Over 35K apps in the U.S.

67. CUSTOM INTERACTION
CUSTOM LANDING PAGE
.EDU SITE
Dream Big. Live Limitless. Learn more!
Reach students on their favorite apps and drive to your mobile EDU site or a
custom landing page/interaction developed by NRCCUA

68. Which of the following have you done on a mobile device when considering which
colleges to apply to or where to enroll? (select all that apply)
The Application Process Rarely Ends on Mobile
+ +
SUBMITTED AN
APP THROUGH
A MOBILE DEVICE
13%

69. Track Conversion from the Initial Click…

70. Track Conversion from the Initial Click…
Track Conversion
from other devices
after the first view

71. How do we track conversions?
Alignment between our ad team and your web team
• We embed code within the ad units
themselves
• Tracking code is created for select
destinations on your website (home page,
admissions section, etc.)
• Our technology identifies devices we are
confident are used by the same prospect
(ex. Cell phone and laptop in a home)
• We report on actions taken across all
devices

72. Segmenting Your
Strategies
#EnrollmentGaps

73. Students you have
applied and been admitted
Students who have
been denied/deferred and are
evaluating options
Late starters who are
just starting their research
Late stage inquiries can be some of the highest converting inquiries
if you support them effectively
Types of Seniors Still Searching

74. What do you do with the student that is already in your pipeline,
applied and/or been admitted, but is still actively researching
you (and more importantly, your peers)?
*Or worse. Enrolled but still evaluating options!
Admitted but not Committed*

75. REMINDER:
If a student is still researching you, they
are also still researching your peers.
#EnrollmentGaps

76. Think about it …
When a student who has applied/been admitted,
we encourage them to visit campus.
Why, then, do we think of online interactions
differently in today’s electronic world?
Today’s College Search Reality
#EnrollmentGaps

77. Instant e-mail and phone call, acknowledging
that student’s continued interest1
Assign a student ambassador to reach out via
phone and possibly a hand-written note2
Invite the student to visit campus one more time,
or for out of state students offer virtual visits3
Supplemental Communication Plan
#EnrollmentGaps

78. Deferred by you or denied elsewhere, how do you support a
student in this situation at this phase of the process?
HINT: Put your “counselor hat” on.
*Denied/Deferred by you OR a peer institution
Denied/Deferred and Evaluating

79. Time to be a
counselor

80. Inform waitlisted/deferred student of any steps
they can take to increase their chances (if any)1
Educate the student about articulation agreements
with community colleges in your area2
If your institution allows, think about deferred
admission to the spring semester3
Supplemental Communication Plan
#EnrollmentGaps

81. • Be up front with the student and talk about their realistic
options.
• Talk about gap-year programs or bridge agreements with
local community colleges to help the student build their
academic record
• Inquire about interest in deferring their start to the spring
(works well combined with community college coursework)
Additional Tips
#EnrollmentGaps

82. What do you do with senior inquiries that are just now getting on your
radar? Do you turn them away, or leverage their fresh interest?
Late Bloomers

83. Instant e-mail and phone call, acknowledging that
student’s interest1
Assign a specific counselor to follow-up with students and
their parents ASAP (prioritize by territory volume)2
Invite the student to campus for an interview and instant
admission decision (provided they can provide all
required materials)
3
If there is a high volume of interest in a geographic area,
consider hosting a regional information session/interviews
(if budget allows)
4
Supplemental Communication Plan
#EnrollmentGaps

84. • There is always that “diamond in the rough” that got lost
in the process. Are there exceptions you can make for
qualified students still inquiring?
• Reach out immediately and walk them through the
application process (for rolling admission schools).
• Be sure to educate and inform them about your transfer
programs/articulation agreements (if truly past your
deadline/their program is full)
Serving Late Bloomers
#EnrollmentGaps

85. eMatch ensures data is accurate and actionable
TIP Student Data
Legacy Students,
Automated Online Search
Inquiries, Responders
& Declared Students
Applicants
Admitted
Enrolled
Data-Driven Insights + Direct Engagement + Digital Marketing
Custom Audience
Targeting supports
conversion & yield
eProspector gets
you into the inbox
Outbound Phone
Service Boosts
Engagement
Location-Based
Mobile Advertising
Raises Awareness
Instant Response
Accelerates
Outreach

86. Final Recommendations
#EnrollmentGaps

87. #1: Focus on Demonstrated
Interest and Modeled Data
#EnrollmentGaps

88. #2: Have a Multi-Channel
AND Multi-Device
Approach to Outreach
#EnrollmentGaps

89. #3: Double Down on
Transfer Student Outreach
(if applicable)
#EnrollmentGaps

90. #4: Accelerate Your
Response Time to ASAP
Now.
#EnrollmentGaps

91. THANK YOU
Gil Rogers
gil@chegg.com | @gilrogers
&
Learn more at http://datalab.nrccua.org
Research and more at http://edu.chegg.com/insights
#EnrollmentGaps