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The Chavez Imperatives Putting the Social Back in Social Media Gil Chavez President BC Consulting www.consult-bc.com
Social Media Marketing is … ,[object Object],[object Object],[object Object],[object Object]
4 SMMM ,[object Object]
SMMM #1 ,[object Object],[object Object],[object Object]
SMMM #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMMM #3 (Obama 2008 Part I) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMMM #4 ,[object Object],[object Object],[object Object],[object Object],[object Object]
SMMM #4 – cont’d ,[object Object],[object Object]
SMMM #4 – cont’d ,[object Object]
SO, ARE WE SCREWED? ,[object Object],[object Object],[object Object]
Malcolm's Answer ,[object Object],[object Object],[object Object],[object Object]
Malcolm’s Answer: How ideas spread ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Obama 2008 – Part II ,[object Object],[object Object],[object Object]
HOW CAN I DO THAT? ,[object Object],[object Object],[object Object]
CHAVEZ IMPERATIVES 5/95 + 30 +7 Laws ,[object Object],[object Object],[object Object]
Think Small  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5/95
Think Involvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],30
Think Cialdini (abridged) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7 L’s
Think Cialdini ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7 L’s
Think Cialdini ,[object Object],[object Object],[object Object],[object Object],7 L’s
CHAVEZ IMPERATIVES 5/95 + 30 + 7 Laws ,[object Object],[object Object],[object Object]
Grand Finale! Wake up, here it comes
Grand Finale! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
They got it right ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
They got it right – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHAVEZ IMPERATIVES Cialdini Involved Small

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