Social Media plan , why social media , Benefits of social media , channels of social media , social media for free , social media paid , Road-map , what does a social media package include?

1. Social Media
Gihan aboueleish

2. Social Media
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Emails

3. why social Media ?

4. Why Social Media
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Marketers who embrace social media will
outdistance competitions , build community
following & boost loyalty .

5. Benefits of Social Media
• Build thought leadership
• Improve customer relationships.
• Improve recruiting.
• Reduce customer service costs.
• Improve search engines rankling.
• Increase media coverage,
• Influence sales.

6. What kind of relationship ?
Traditional customers communications;
• Marketing.
• Sales (Direct – Indirect)
• Customer service.

7. Social Media Relations with
customers;
Customers wants conversations with the
brand they buy / loyal to .

8. Barriers to Social Media
Lack of knowledegable staff
Management resistant
Technical complexity
Not relevent to the market
Which element represent the most barrier to the social
media
Which element
represent the most
barrier to the social
media

9. Social Media Roadmap
f Audience
Objectives
Strategy
Blogs Videos NewsSocial Net
Goals
Measurements

10. Types of content to Monitor
• News
• Blogs
• Social Tags.
• Forums
• Comments
• Video
• MSM

11. Coke Cola Example
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12. Data Monitoring
• Report of data Analysis.
• Evaluation of the plan ,
• Proceed
• Corrective Action
• Stopping
• Adding new tools

13. Social Media plan - Free
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•Free Social Media ;

14. Social Media plan - Paid
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15. Roadmap
Audience
Objective
Strategy
Tactics /
Tools
Measurement
• Who are you targeting ?
• Which social sites do they spend their time on ?
• How do they participate ?
• Considerations;
•Behavior
•Preferences
•Methods of publishing & sharing,

16. Roadmap
Audience
Objective
Strategy
Tactics /
Tools
Measurement
• What are your goals ?
• Connect with customers,
•Gain customers.
•Educate.
•Build thought leadership.
•Promote products,

17. Roadmap
Audience
Objective
Strategy
Tactics /
Tools
Measurement
• Content – New or user interactions.
• Interactions – consumer expect it.
• Discovery & sharing – make it easy.

18. Roadmap
Audience
Objective
Strategy
Tactics /
Tools
Measurement
• what technology will we use;
• Blogs.
•Social network
•Forums
•Reviews.
•Videos, podcasting , images.
•Virtual worlds,
•Newsletters

19. Roadmap
Audience
Objective
Strategy
Tactics / Tools
Measurement
• Data Analysis on periodical basis;
• Web data.
•Transaction data
•Behavioral Data.

20. Social Media plan – Paid/criteria
• Country
• Language Interface
• Age
• Education
• Hyperlink , Video , image ,…etc.

21. what does a social media package include?
• 1 x Facebook business page set up – includes design and
implementation of up to three additional tabs –
www.facebook.com
• 1 x Google Plus page set up –
http://www.google.com/+/business/
• 1 x LinkedIn business page set up – www.linkedin.com
• 1 x Twitter custom page set up – www.twitter.com
• 1 x YouTube custom page set up – www.youtube.com
– 1 x 30 second animated photo video
– coordinate video feed to a key web page on your site
• 1 x Claim, update and optimize one Google Places (Maps)
page

22. What’s next ?
01-You will send us your profile ; (In details)
– Your needs
– Target group
– Goals
– Objective
– Range of your budget.
02- We will send your our technique & financial offer
within 6 working days.

23. What’s next ?
03- In case of agreement , we will handle a periodical
contract to be signed with 50% deposit.
04- We have to conduct several sessions to know
learn about the products , & receive all data , high
quality images , photos , videos , ads ….
05- We will be launching the sites after 10 of
receiving the data & Material.

24. Thank You