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WHY "CLOUDWASHING" MUST STOP from Structure:Europe 2012
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Tony Lucas, Flexiant #structureeurope More at http://event.gigaom.com/structureeurope/
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WHY "CLOUDWASHING" MUST STOP from Structure:Europe 2012
1.
WHY “CLOUDWASHING” MUST
STOP SPEAKER: Tony Lucas Founder Flexiant Monday, November 19, 12
2.
Why Cloudwashing Must
Stop! Tony Lucas – Founder, SVP Product – Flexiant Ltd. GigaOM’s Structure Europe October 2012 Monday, November 19, 12
3.
Cloud is…
www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
4.
What Cloud is
not ØRigid contracts ØTraditional Hosting ØLong lead times ØVirtualisation ØManual ØHardware Silos provisioning www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
5.
What are service
providers doing then? ØAdd Cloud to Product Name Ø??? ØProfit! www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
6.
Why is this
happening? Business Issues, not Technical Ones ØManagement Attention ØExisting Growth ØNew revenue models ØStaff self preservation www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
7.
Why is it
a problem? Ø IaaS Market has the strongest growth (42% CAGR according to Gartner) Ø IaaS is the gateway to delivering higher margin services Ø Customers are looking elsewhere Ø New entrants with serious capabilities • Amazon • Microsoft • Google www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
8.
What needs to
happen? Wake up! ØAlign Business Strategy to ØComplement Existing Tools Cloud Strategy with Cloud Specific Solutions ØAssess Existing Tools/ ØSelf-Service Portal Capacities Available ØApplication Management ØMetering/Billing www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
9.
Many resources at
www.flexiant.com www.flexiant.com Copyright © 2012, Flexiant Monday, November 19, 12
10.
Who has the
first Question? www.flexiant.com Copyright © 2012, Flexiant Monday, November 19, 12
11.
Monday, November 19,
12