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tribe   Key Success Understanding the Digital Society
        Giant
        Managing Director &
        Chief Innovation Officer
tribe it’s coming
Ancient Symbol




                                                                            The Fleur-de-lis, symbol
                                    Ouroboros
Viking Era Stone Work                                                       of the Babylonian trinity of Nimrod,
                                    symbolizes the circular nature of the
is the symbol of the spinning Sun                                           Queen Semiramis and Tammuz,
                                    alchemist's
                                                                            among other things.
Social Media Symbol




 FaceBook        Twitter   Android   You Tube
Similarity




Traditional Tribe   Today Tribe
Welcome to the symbol era, where
simplicity becomes the main
attraction
?
tribe
tribe
Group of individuals who have similar interests in a focused and extremely consistent, for
   example: groups of music lovers, adventure, film, fashion, football, shopping etc.
In a digital society in common is the keyword
for a relationship between individuals and
groups.

There is no age limit and gender,
segmentation has been lost.

tribe it’s fundamental.
Tribe Figure


                                   The Hero
     The Legend



                  tribe

                    The Defender
Tribe Figure
The Legend
As someone who respected and trusted because it
has access to all members. Useful as an
ambassador for the product.
Tribe Figure
The Hero
Most well-known and liked
all of them, most often
interact with new members
and often provide
information from outside        Nias Bangkit FaceBook
the community. quite
suitable for the introduction
of new products and look
for input and criticism from
the member.
Tribe Figure

The Defender
Carers group and always selective about new
members. Very useful and help in spreading the
message and promotion




                        Clickz FaceBook
social media action
Networking              Maintaining          Sharing
Collect members as      Designing a useful   Selling the
much as possible        discussion           ambassador


looking for the right   Discussion:          Customer Insight
Tribe                   tribe interested
                        Like & dislike
                        Story
Conversation Value



                       Social Proof       proud

                                             happy

                                                smart
        status quo
                                                    wise
        personal
                     Buzz   Self Images
        mastery                                     humble

                                                charming

                                             leadership

       Virtual ID                          etc...
Social Proof
Social Proof
                   like factor
Buzz Self Images




                   Authority factor
Buzz
Social Proof
                   momentum
Buzz Self Images




                   Empathy
Self Image
Social Proof
                   Story
Buzz Self Images




                   Heart to heart

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Tribe

  • 1. tribe Key Success Understanding the Digital Society Giant Managing Director & Chief Innovation Officer
  • 3. Ancient Symbol The Fleur-de-lis, symbol Ouroboros Viking Era Stone Work of the Babylonian trinity of Nimrod, symbolizes the circular nature of the is the symbol of the spinning Sun Queen Semiramis and Tammuz, alchemist's among other things.
  • 4. Social Media Symbol FaceBook Twitter Android You Tube
  • 6. Welcome to the symbol era, where simplicity becomes the main attraction
  • 8. tribe Group of individuals who have similar interests in a focused and extremely consistent, for example: groups of music lovers, adventure, film, fashion, football, shopping etc.
  • 9. In a digital society in common is the keyword for a relationship between individuals and groups. There is no age limit and gender, segmentation has been lost. tribe it’s fundamental.
  • 10. Tribe Figure The Hero The Legend tribe The Defender
  • 11. Tribe Figure The Legend As someone who respected and trusted because it has access to all members. Useful as an ambassador for the product.
  • 12. Tribe Figure The Hero Most well-known and liked all of them, most often interact with new members and often provide information from outside Nias Bangkit FaceBook the community. quite suitable for the introduction of new products and look for input and criticism from the member.
  • 13. Tribe Figure The Defender Carers group and always selective about new members. Very useful and help in spreading the message and promotion Clickz FaceBook
  • 14. social media action Networking Maintaining Sharing Collect members as Designing a useful Selling the much as possible discussion ambassador looking for the right Discussion: Customer Insight Tribe tribe interested Like & dislike Story
  • 15. Conversation Value Social Proof proud happy smart status quo wise personal Buzz Self Images mastery humble charming leadership Virtual ID etc...
  • 16. Social Proof Social Proof like factor Buzz Self Images Authority factor
  • 17. Buzz Social Proof momentum Buzz Self Images Empathy
  • 18. Self Image Social Proof Story Buzz Self Images Heart to heart