Indonesia Social Media Campaign Case Story

1. DIGITAL
MARKETING
REVOLUTION
ANDY
WARHOL
andy warhol
Giant
Managing Director
#WE ARE CONNECTED

2. DIGITAL
MARKETING
REVOLUTION | samcgi.com
Today, thanks to mobile and
other connected devices, digital
is a persistent layer of our daily
lives. All media are now digital
and all experiences can be
digital now, too.
SHAREABLE &
ALWAYS UP TO DATE

3. REAL BEHAVIOUR
DIGITAL
MARKETING
REVOLUTION | samcgi.com

4. Which means that as
long as we don’t
design dead ends (e.g.
watch our TV spot that
drives to our website
where you can get a
link to our mobile app
that interacts with our
print ads), brand
experiences never have
to end.
80% viewers use smartphone/
32tablet while watching TV million
tweeted about TV
Nielsen 2012 TV & Twitter
Relationship study
DIGITAL
MARKETING
REVOLUTION | samcgi.com

5. CAMERA360
DIGITAL
MARKETING
REVOLUTION | samcgi.com

6. Perhaps best of all, in digital
communication can flow both ways, which
has empowered a new breed of more active
(and sometimes more demanding)
consumers. Brands that have courted these
consumers are already reaping the rewards.
For example, in five years Starbucks has
elicited over 150,000 ideas which have
generated millions of dollars in new product
sales.
DIGITAL
MARKETING
REVOLUTION | samcgi.com
DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 16
Perhaps best of all, in digital
communication can flow both ways,
which has empowered a new breed of
active (and sometimes more
demanding) consumers. Brands that
courted these consumers are
already reaping the rewards. For
example, in five years Starbucks has
elicited over 150,000 ideas which have
generated millions of dollars in new
product sales.

7. WHAT we can do in digital era is
listening and responding to
consumers, bridging brand experiences,
iterating offerings, and collecting
and activating consumer relationships
in order to accomplish an actionable and
measurable objective. HOW?

8. 1# UNDERSTAND
Customer-Centric
DIGITAL
MARKETING
REVOLUTION | samcgi.com

9. 1# UNDERSTAND
DIGITAL
MARKETING
REVOLUTION | samcgi.com

10. EMOTION IS MOTIVATION IMAGE CENTRIC,
DIGITAL
MARKETING
REVOLUTION | samcgi.com
make it visual
2#
Blusukan, naik gerobak,
turun ke selokan, berbecek
dengan banjir.
penggemar music rock dll.
Sangat kontras dengan
jabatannya yang tinggi dan
ini sangat melekat erat di
otak rakyat.
"A picture is
worth a
thousand
words"

11. 3# REAL BEHAVIOUR
90’s Phenomenon
8x8 pixel
Black&White
Tamagotchi 70million
sold worldwide
It becames real by behaving real. By
demonstrating behavior that are real.
Reality is augmented when it feels
different, not when it looks different
DIGITAL
MARKETING
REVOLUTION | samcgi.com

12. SHAREABLE & ALWAYS UP TO DATE
DIGITAL
MARKETING
REVOLUTION | samcgi.com

13. case study

14. DIGITAL
MARKETING
REVOLUTION | samcgi.com

15. product scope objective strategy tool kpi
digital marketing
campaign (dmc)
digital present
maintenance (dpm)
DIGITAL
MARKETING
REVOLUTION | samcgi.com
Share of Audience
Maintenance Engagement
Integrated Activation
Media Placement
Ambassador
Endorser
online reputation
management (orm)
Developing
Imagery Integrated Activation
Media Placement
Ambassador
Endorser
Continues Update
Editorial Plan
Status Plan
Website
FaceBook/ App
Twitter
YouTube
Website
FaceBook
Twitter
YouTube
Blog
Website
FaceBook / App
Twitter
YouTube
Blog
ABA Averages Brand
Audience
Sentiment +,-
Participation
DIGITAL Platform

16. Video
Promo
DIGITAL
MARKETING
REVOLUTION | samcgi.com
Total Impression 236K

17. Corporate
Website
Sambut
Samba
Microsite
DIGITAL
MARKETING
REVOLUTION | samcgi.com
Social
Media
10K 15 MONTHS ( January 13 until March 14 )
Average
Per
Month
Service
Media
BEFORE
43K 3 MONTHS ( April until July 14 )
Average
Per
Month
BEFORE

18. DIGITAL
MARKETING
REVOLUTION | samcgi.com

19. Media Coverage
How Much Money You Will Spend?
DIGITAL
MARKETING
REVOLUTION | samcgi.com

20. Video
Winner
How Much Money You Will Spend?
DIGITAL
MARKETING
REVOLUTION | samcgi.com
157 Video
cost
FREE

21. DIGITAL
MARKETING
REVOLUTION | samcgi.com

22. DIGITAL
MARKETING
REVOLUTION | samcgi.com

23. Total Website Traffic
DIGITAL
MARKETING
REVOLUTION | samcgi.com
Unique Visitor
Website Traffic
www.toyotaastra.co.id
57.869.616

24. Customer Contact
www.toyotaastra.co.id
Total Customer Contact By Website & Email By Phone
DIGITAL
MARKETING
REVOLUTION | samcgi.com

25. GIVE PEOPLE A REASON TO TALK
DIGITAL
MARKETING
REVOLUTION | samcgi.com
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26. "A word is worth a thousand pictures" HIDUP BERSAMA by A. Samad Said
DIGITAL
MARKETING
REVOLUTION | samcgi.com

27. DIGITAL
MARKETING
REVOLUTION | samcgi.com
Annisa & An-Nur
Cerebral Palsy (lumpuh otak)
after all,
INTERNET IS ABOUT
HUMANITY

28. DIGITAL
MARKETING
REVOLUTION | samcgi.com
GIANT
283AFB11
giantandgiant@gmail.com