The document discusses various tools and strategies for content marketing, listing over 50 different approaches. It notes that content is no longer just "king" and that relationships, context, conversation, search, and distribution are also important. New strategies mentioned include branded content, visual content, infographics, videos, webinars, guest posts, surveys, podcasts, and eBooks. The document advocates demonstrating expertise, attracting visitors, going viral, and engagement marketing through quality content.

1. gli strumenti
del content marketing
a cura di Gianluigi Bonanomi

2. «content is where I
expect much of the real
money will be made on
the Internet, just as it
was in broadcasting»
(Bill Gates, 1996)
content is #king
raigbailey.net/content-is-king-by-bill-gates

3. content is #not king…
Andrew Odlyzko, content is not king, www.dtc.umn.edu/~odlyzko/doc/history.communications2.pdf
Douglas Idugboe, why content is not king, http://smedio.com/2012/06/22/why-content-not-king
Larry Brooks, why content is no longer king (and who’s taking his place), www.copyblogger.com/context-is-king
content is a #sword
#audience is the king, content is #servant
social media = #kingmaker
#communication is king
#relationships are king
#context is king
#conversation is king
marketing and #search are the rulers now
«…unless your first
name is Stephen…»
(Charles Warner)

5. distribution
is #queen
European Commission, 10 facts about media and content industries
http://europa.eu/rapid/press-release_MEMO-12-805_en.htm?locale=FR

6. Cory Doctorow, prefazione a share or die,
www.societing.org/2012/11/share-or-die-dedicato-ai-nuovi-manager-della-condivisione
«i contenuti senza
un pubblico sono
interessanti
quanto un albero
che cade nel bosco
deserto»
Cory Doctorow

7. content is king #again
#branded content
#social is content’s best friend
matching #supply with #demand
#devices are lighting up a new path
#commerce and content can co-exist
#paidcontent is really happening!
Robert Andrews, ‘Content is king’ again: why Bill Gates may be right after all
http://paidcontent.org/2012/11/16/content-is-king-again-why-bill-gates-may-be-right-after-all

8. #EC=MC
Tom Foremski
http://curve.gettyimages.com/article/i-brand-come-case-editrici/?p

9. «every new medium
begins as a container
for the old»
Marshall McLuhan

10. #brand journalism

11. il #CCO?
www.axicom.it/insights/dopo-il-ceo-il-cfo-il-cmo-il-cso-il-coo%E2%80%A6-le-aziende-hanno-anche-bisogno-di-un-cco

12. perché #puntare sui contenuti?

13. dimostrare #competenza

14. attirare #visitatori

15. i buoni contenuti diventano #virali
Daniel Zeevi, How to Write Articles That Go Viral
http://socialmediatoday.com/daniel-zeevi/1252631/how-write-articles-go-viral-social-media-10-tips

16. #engagement marketing

17. #posizionamento

18. la #pubblicità
tradizionale non funziona

19. Servono le #idee

20. usare le #mappementali
http://mind42.com

21. il #generatore di titoli
www.portent.com/tools/title-maker

22. prendre spunto dalle #richieste

23. le #FAQ

24. shold
ask
question

25. tenersi
#informati

26. l’#aggregatore di contenuti
http://feedly.com

27. le #recensioni

28. #dietrolequinte

29. le #citazioni

30. #visual content
http://socialtimes.com/12-reasons-use-visual-content-infographic_b200358

31. creare le #immagini
www.canva.com

32. #immagini free
www.gratisography.comhttp://pixabay.com/it http://morguefile.com

33. cercare #immagini in CC
http://search.creativecommons.org

34. citare studi di #settore
http://infographicjournal.com http://dailyinfographic.com www.coolinfographics.com

35. creare #infografiche
https://infogr.am

36. #video
www.brandjournalism.it/3-esempi-di-content-marketing-con-vine

37. #webinar Google Hangouts

38. creare le #citazioni
http://quozio.com
http://tomfishburne.com

39. sfruttare i #meme
http://memegenerator.net

40. le #GIF
http://gifmaker.me www.gifyoutube.com

41. i codici #QR
http://goqr.me http://wtfqrcodes.com

42. #wordcloud
www.wordle.net

43. un #fumetto
http://stripgenerator.com

44. #contentcuration
www.scoop.it

45. lo #storytelling (brand story)
http://writtent.com/blog/15-storytelling-techniques-writing-better-brand-story
www.mrwebmaster.it/web-marketing/storytelling-aziendale-come-sfruttarlo-campagna-on-line_11677.html

46. Starkucks su #Instagram

47. #metrorossa

48. #500
http://blog.fiatusa.com

49. creare #storie
http://youtu.be/FgSXnwVRoHs

50. creare #liste
http://list.ly

51. the #best of

52. i #guest post

53. creare un
#sondaggio
www.typeform.com

54. cliente #testimonal

55. la rassegna
#stampa

56. #podcast

57. contenuti #free
www.alessandrafarabegoli.it/manuale-di-buonsenso-in-rete-ebook

58. creare un #eBook
http://lnx.forcoop.net/scribaepub

59. #paywithatweet
www.paywithatweet.com

60. cambiare #formato

61. i #tutorial

62. una #presentazione
http://prezi.com/v4niwpf62ppi/what-is-content-marketing

63. www.curata.com/blog/wp-content/uploads/2014/08/Content-Marketing-Tools-Map-v6.png
La #lista