Mobatar Tech Garage

1. Guk Kim
Founder & CEO

2. Mobatar is a self-service mobile and web
platform for push advertising.

3. Admit It!
Advertisements are annoying

4. Solution
Interaction and relevance

5. 71% - Demand
71%
Customers would like to receive advertising messages targeted
to their particular interests.
Source: Research Advertising & Mobiles Report

6. 1 There are 50 million mobile
subscribers in Italy
2 11.9% of mobile subscribers
use mobile internet
3 19.7% are between the age
of 25-34
Consider the Facts
Source: Nielsen, Mobile Media Internet Report, First Quarter 2008

7. $16.22 B
$11.44 B
$7.46 B
Direct Response
$4.96 B Branding
$2.77 B
$1.54 B
2006
2007
2008
2009
2010
2011
The mobile advertising market is
growing fast – very fast.
Source: eMarketer, October 2007

8. Location, age, sex,
$$$
interests…
Database
Ads & Rewards
Consumers Platform Advertisers

9. Consumer Becomes a Member
Collect demographic and behavioral data

10. Available
Users
Province
Zone
Advertiser Creates a Campaign
Sets campaign name, province, and zones

11. Demographics
Available
Users
Interests
Operators
Selects Target
Lot’s of options: sex, age, relationship status, interests etc.

12. Province Sex
Age
IoPubblicità
Only company in Italy to have a self-service platform

13. New Zealand U.S.
India
Belgium
Other Competitors

14. 2
( )
1 Adapt push technology:
independence from SMS
2 Learn more about our users:
what do they like and want?
3 Benefit our users:
provide more than a
monetary reward
4 Expansion:
enter and provide the service in
other countries
Future Development
Increase exchange of data and interaction between consumers
and advertisers

15. Sales Force
Mobile App Development
Web Development
Marketing
€ 350.000

16. Guk Kim Mauro Baeli
Founder & CEO Business Development
• 6 years in web biz • 10 years in communications biz
• Studying Business Administration and • Degree in Law at “La Sapienza”
Economics
Contacts Contacts
Email: guk@mobatar.it Email: mauro.baeli@mobatar.it
LinkedIn: linkedin.com/in/gukkim LinkedIn: linkedin.com/in/maurobaeli