June 6 Duct Tape Marketing Consultant Discovery Webinar

1. Duct Tape Marketing
Authorized Consultant Overview
www.ducttapemarketingconsultant.com

2. The Duct Tape Marketing
Point of View and Brand
Story

3. • You get marketing, but you’re frustrated
because you don’t have a system
• Stuck trading time for fees
• You have a business, but not a brand
• It’s hard to keep up on change
• You’re going it alone
We have an idea who you are

4. • We’ve turned marketing into a product – so
much of the work is done for you
• We’ve documented the sales, marketing,
strategy and implementation process
• We’ve created a brand that feeds the network
• We’ve created a way for you be significantly
more profitable
Why you might join us

5. The Duct Tape Marketing
Consultant Program

6. • Programs
• Training
• Documentation
• Support
• Systems
The Basics

7. Total Online Presence

8. Program overview
• 8 live lessons
• Complete online portal
• Video/audio
• eBooks
• Resources/action plans
• Real time updates

9. Meet the stages
• Content platform
• Organic SEO
• Email marketing
• Social media marketing
• Online advertising
• Mobile and location
• Analytics and conversion

12. The Marketing Catalyst

13. The Marketing Catalyst
The System:
• 10 sessions with consultant to
go over 13 key marketing
lessons
• Step-by-step action items
• Include video and audio for
more tips and guidance

14. Complete systematic
point of view

15. The Benefits to Consultants
Sales
• No one has these tools
• Demonstrates a clear road
map to the prospect
Delivery
• Complete guide for how to
• Prebuilt course portals
• Backup for entire staff

16. • The Marketing Executive - 1 on 1 marketing
consulting - $1500-5000/mo – 2 meetings/mo –
10-12 hrs/mo – annual engagement - $30,000
• Strategic Marketing Consultant - Distance or in
person consulting - $750-1500/mo – 2
meetings/mo – engagement is 10 meetings
with set curriculum - $5,000
• Online Marketing Consultant – 6 virtual or in person
group sessions focused on all aspects of online
marketing - $2500
How a consultant generates revenue

17. • Immediate business building
• 3 1/2 day Intensive Training
• FastTac Mentoring – 5 months
• Ongoing Training calls – 3x/mo
• Annual Conference
Training

18. • Day 1 – Understanding Duct
Tape Marketing
• Day 2 – Integrating Duct Tape
Marketing Products
• Day 3 – Building Your Practice
• Day 4 – Setting up for success
Intensive Training

19. • 10 coaching sessions with
Master Consultant
• Getting started
• Developing your plan
• Generating leads
• Converting leads
• Launching clients
FastTac

20. • Update with John
• Practice Building
• Core Concepts
On Going

21. • All consultants
• Best way to grow
• Best way to network
• Best way to think bigger
• Best way to learn from
success of others
Annual Conference

22. Building Your Practice with
Duct Tape Marketing

23. • Our system
• Our books, message and brand
• eBooks
• Signature Brand Audit
• Lead conversion training
• Speaking for Leads
• Special events
Marketing tools

24. Best selling books
• Duct Tape Marketing (with audit)
• The Referral Engine
• The Commitment Engine
“What, exactly, are you waiting for?
This book will pay for itself in one
day.”
Seth Godin, author of Linchpin

25. eBooks

26. Speak for Leads

27. Lead Qualification Tool

28. Consultant Blog

29. Sales Tools
Postcard series
PPT Decks
Hourglass poster

31. The Duct Tape Marketing
Customer and Consultant

32. • Small business network/ clients
• Marketing background
• Enthused about the Internet
• Enjoys public speaking
• Successful entrepreneur
Who is an ideal consultant

33. • Small digital marketing agency
• Independent marketing consultant
The Consultant Models

34. • 2-50 employees
• No strategic marketing employee
• Over 3 years in business
• Hires professional services
• Enthused about Internet
• Desire to take business to next level
Who’s an ideal customer

35. • Marketing/business experience
• Client base/network
• Credibility
• Resources
• Sales skills
How much does a consultant make?

36. • Foundation - $50,000/yr
• Growth - $100,000/yr
• Momentum - $200,000/yr
Three phases to business
The Duct Tape Marketing Coaching Programs allowed
me to be successful today, not tomorrow, that meant the
world to me.
Glenn Froehlich – Duct Tape Marketing Coach
Seattle, WA

37. • 3-5 Catalyst or Ongoing engagements
allows you to recoup your investment
Return on Investment
With the Social Media Pro Program alone I recouped
my initial investment in a matter of weeks. I love this
business!
Jennifer Metituk – Duct Tape Marketing Coach
Grande Prairie, AB Canada

38. • Demand is great
• Cooperation benefits all
• Virtual work across lines
What about territories?

39. The Duct Tape Marketing
Consultant Investment and Steps

40. Investment
• $4,990 for initial licensing and then licensing and
support fees as follows with minimum year
commitments at a time:
• Year 1 - $620/month = $7,440
• Year 2 - $620/month = $7,440
• Year 3 - $308/month = $3,696
• Year 4+ admin fee (currently $100/month)

41. Franchise/
License
Opportunity
Action Int’l Y2Marketing
Business
Advisors
Duct Tape
Marketing
Description
Business
Coaching
Marketing
Consulting
Business
Development
Consulting
Marketing
Consulting
Franchise/
License Fee
$40,000 $39,995 $75,000 $23,566
Total Investment $60,000 $39,995 $75,000 $23,566
Monthly
Royalties/
Training
Fees
$1,500 +
5%
10%+
(Minimum
$5,000/yr)
Greater of
$1,100 or 20%
of gross sales
$100/mo
Franchise Term
5 Years
(Renewable for
$5,000)
Ongoing 5 Years Annual
Required
Net Worth
$100,000 N/A
$35,000 to
$75,000
None
Required
Cash Liquidity
$60,000 N/A $10,000 $10,000

42. Take the next step
• Complete Express of Interest
• ducttape.me/dtmcmore
• Schedule discovery meeting with
Managing Partner
• Review of the toolset
• Determine mutual fit and success plan
• Next Intensive Sept. 11-14, 2013