When people think of Social Media, it is rare that their first thought is how you use it in a business context. Perhaps you have heard or thought some of the following; Social Media is a Fad that will pass; Social Media doesn't apply to my business; Were not in retail so social media is not for us; I just use social media to monitor my kids online activity If you have an open mind, and willingness to learn, then this session is for you. Understand the journey involved, where to start, and even some tips and tricks along the way to help you understand how you can use Social Media for Business.

1. 2013-06-26
1
Social Media
For Business
Nigel Fortlage
Vice President IT / Social Business
Leader
GHY International
Canada & USA
Customs Broker
International Trade Consultants
Trip Planning – Find Out Where You Want To GoSocial Media – Finding your why
! Jumping off a Cliff
! What Social Media Strategy is Not!
! There are rules in an anarchy?
! What you talking about Willis?

2. 2013-06-26
2
The Secret is Understanding How to Develop RelationshipsSocial Media as in Real Life

3. 2013-06-26
3
Events that
Change a
Relationship
• Ah Ha Moment
• Meaningful
Conversation
• Educate Them
• Help Them
Prospect " Lead
Relationship
Development
Model
• Awareness
• Recognition
• Acquaintance
• Friendship
Trip Planning – Many paths lead to your destinationSocial Media– Many tools to achieve your goals

4. 2013-06-26
4
Intermission
• Questions
Trip Planning – Knowing the LandscapeSocial Business – Know where’s your Audience

5. 2013-06-26
5
Trip Planning – Being a Good TravellerSocial Media – Understanding Netiquette
# Learning to Listen First
# Cocktail Party Analogue
# Twitter – Reciprocal Follows
# LinkedIn – It’s for Business
# Facebook - Over 1 Billion Served
# LinkedIn Secret – How to Get Found
# Define your keyword (2 words max)
LinkedIn
Profile
Trick

6. 2013-06-26
6
Trip Planning – It Starts with Your First StepSocial Media – It Starts with Your First Step
1} Why are you going online? (Strategy)
2} Something to talk about? (Content)
3} Where are you going? (Ability)
4} Find Your Audience? (Who)
5} Understand the conversation? (Listen)
6} Add value to the conversation? (Engage)
7} How do you know your successful? (Measure)
Contact 411
LinkedIn / Facebook / Google+: Nigel Fortlage
Skype / Twitter: @nfortlage
Ph: 204-947-6851
Email: nigel@ghy.com
About Me: http://about.me/nigel.fortlage