Go Heritage Run - Design Collateral

Design Collateral
At Go Heritage Runs, design serves a very important purpose. As a startup, good
design helps us differentiate. At the same time, we expect design to be practical - it
should dispense information in an easily consumable manner. All design follows a
similar theme and incorporates unique elements from the location of the run.
Each design is preceded by good research to decide the theme and followed by great
execution.
Design Philosophy

Design Collateral
Hampi has several monuments of historic importance.
We use an orange theme for runs organised at such
locations.
JSW Go Heritage Run - Hampi
Poster

Design Collateral
21k
2100
ARCHAELOGICAL
SURVEY OF
INDIA
Bellary
District
12KM
Run Bib
Distance Marker
Place Marker
Ceritifcate of Participation
Passport Stamp

Design Collateral
The motifs incorporated on the back of the T-shirt are inspired by
the carvings and inscriptions depicted on the walls of the ancient
Hampi temples, especially in the Hazara Rama Temple complex. The
flow of triangles represent motion. The colour palette represents
energy and power, illustrating different hues that constitute Hampi.
All these influences, when combined together, showcase different
attributes of a runner, his energy and his passion.
T-Shirt

Design Collateral
The medal was designed with motifs used traditionally by women of
the Lambani tribe who later created them at the Sandur Kushala
Kala Kendra. This center was set up in 1984 to revive the traditional
crafts of the area and improve the quality of life of craftswomen.
Medal

Design Collateral
Warangal
22nd March, 2015
Distances and registration fees:
5k – Rs. 400
16k – Rs. 600
Rs. 250 for T-shirt (optional)
Register: gounes.co/warangal
Questions? Please write to ask@goheritagerun.com
Making heritage fun!
INTACH
TELANGANA
WARANGAL
With support from: Warangal District Administration | Archaeological Survey of India
KAPIL CHIT FUNDS
KAPIL HOMES
Poster
The iconic Gateway from the Warangal Fort was
chosen as the theme for Go Heritage Run Warangal.
The color scheme revolves around orange, since
Warangal also has heritage monuments.
Go Heritage Run - Warangal

Design Collateral
Warangal
This is to certify that
Mr/Ms. _________________________________________
volunteered/participated in the 5k/16k/21k run at Go Heritage Run Warangal
conducted on 22nd March, 2015.
Ajay Reddy
Go Heritage Runs
INTACH
TELANGANA
WARANGAL
HYDERABAD
KAPIL CHITS
KAPIL HOMES
AMR
Warangal
I ran the
INTACH
TELANGANA
WARANGAL
HYDERABAD
KAPIL CHITS
KAPIL HOMES
22 MAR 2015
Warangal
Arrival:
Run Bib
Passport Stamp
Backdrop for Photo-Ops

Design Collateral
The front design is inspired by the artwork outside typical Warangal
homes. The superimposed running silhouette signifies participants
taking a lap of the city. The design also has motifs inspired by
Warangal’s own rich architectural heritage. The back of the T-shirt
has the decorative and lofty gateway design, or Keerthi Thorana, as
seen at Warangal’s famous fort. The colors of the design are
symbolic of the energy and the sense of camaraderie participants
are sure to experience during the run.
T-Shirt

Design Collateral
Cheriyal paintings are a dying form of art – known only to a handful
of painters in the Warangal district of Telangana. D. Vaikuntham,
whose family has continued this tradition since the 15th century, is
one of the masters of this art and has designed finisher medals
decorated with the traditional Bathukamma motif for the Go
Heritage Run - Warangal.
Medal

Poster
Ooty’s natural beauty is the inspiration for all the Go
Heritage Run Ooty creatives. The color scheme
revolves largely around green as Ooty is synonymous
with nature.
Go Heritage Run - Ooty
Design Collateral

Design Collateral
Backdrop for Photo-Ops
Run Bib
Passport Stamp

Design Collateral
The city of Ooty has been a romantic idyll for many. Its smoky mountain trail, the fresh
morning air, eucalyptus trees, tea estates, flora and fauna and all its riveting beauty has
been an artistic inspiration for several poets, photographers, and travelers. And this is
exactly what our artist at Go Heritage Run, Sandhya Madduri, wanted to capture on a Go
Heritage Runs T-shirt. The artwork carries icons of all things reminiscent of Ooty. For
instance, the various plantations which are spread across the length and breath of Ooty, its
pine trees, the glorious mountains, its moody clouds, tea leaves, and the kurinji flower – all
symbolize Ooty – are represented in the form of motifs on the T-shirt.
T-Shirt

Design Collateral
Toda is a tribal group inhabiting the Nilgiris District. Toda women do
an aesthetically great and intricate form of embroidery on matted
fabric and this form of art holds a cultural uniqueness for the
community. Based on a system of counting, they use a distinctive
style called pugur (or flower) which has been used in this medal too.
Medal

Design Collateral
Go Heritage Run Badami - 2015
Poster

Run Bib
Backdrop for Photo - ops Ceritifcate of Participation
Passport Stamp
Design Collateral

. his beautiful, minimal t-shirt design incorporates elements from the Badami region
into a symbol every runner will recognize easily – a shoe! Look closely and you will
find these individual elements stand out quite clearly. The most apparent feature in
the design is of course the rocky landscape of Badami. The shoe lace eyelets are
represented by a stitch design used in Kasuti Embroidery. The history of Kasuti
dates back to the Chalukya period; it is also Geographical Indi-cations (GI) protected.
The women courtiers in the Mysore Kingdom in the 17th cen-tury were expected to
be adept in 64 arts, with Kasuti being one of them.
T- Shirt
Design Collateral

Medal
Design Collateral
The finisher medal at Badami reflected the most important feature of the region -
stone. Badami is historically famous for its Chalukya rock-cut cave temples; in
modern days it is well known as the rock climbing capital of India.
The medal is a flat piece of local Granite stone with the design sand blasted on it.

Design Collateral
Go Heritage Run Udaipur - 2015
Poster

Design Collateral
Run Bib
Passport Stamp
Design Collateral

The Udaipur t-shirt design depicts traditional Rajasthani motifs – within a runner’s
footprint. We hesitate to use a bad pun but elements of Rajasthan’s cultural and
historical soul can truly be seen within the runner’s sole!
T- Shirt
Design Collateral

Medal
The Go Heritage Run finisher’s medal is a framed miniature painting designed,
painted and in every way hand-crafted by local artisans. It features a Marwari
horse – quite a common feature in Rajput art-work primarily because rulers and
their warriors took great pride in their horses.
Design Collateral

Design Collateral
Go Heritage Run Bidar- 2015
Poster

Passport Stamp
Design Collateral

Bidriwork influenced the design of everything associated with this run – from the
choice of color palate for all run collateral, to our t-shirt design and finally our finish-
er’s medal. The T-shirt design, a tessellation of long distance runners, was inspired
by geometric patterns and human figurines.
T- Shirt
With the support of Bidar Municipal Corporation
Design Collateral

Medal
The medal is designed and hand-crafted by Mr. Rauf, a National Award winning
Bidri artist. There’s no mass-manufactured finisher medals at our runs!
Design Collateral

Design Collateral
Go Heritage Run Hampi - 2016
Poster

Run Bib
Passport Stamp
24 January 2016
HAMPI
I ran
Charity Partner Tours Partner
Anegundi
Heritage PartnerOrganized by Supported by
With the support of Hampi Municipal Corporation
24918Runner’s Name M B
epyTdoolB
emaNtcatnoCycnegremE
enohPtcatnoCycnegremE
)ynAfI(snoitidnoClaicepS
Charity Partner Tours Partner
Anegundi
Heritage PartnerOrganized by Supported by
AjayReddyAjay Reddy
participated / volunteered in the
5K / 12K / 21K run at Bidar
conducted on 24 January 2016.
With the support of Hampi Municipal Corporation
Charity Partner Tours PartnerHeritage PartnerOrganized by Supported by
Design Collateral

T- Shirt
Anegundi
The elements that influenced our run designs were the wandering monkeys that Hampi is
so famous for, as well as the local embroidery artform by the Lambani women – an
amalgam of pattern darning, mirror work, cross stitch, and overlaid and quilting stitches
with borders of Kangura patchwork appliqué, done on loosely woven dark blue or red
handloom base fabric. All our run collateral – from our posters, run logos, maps, run bibs,
and of course the T-shirt have these elements set against a Red-Brown-Orange color
palette. The T-shirt too features a monkey print in the Lambani embroidery style and is
quite a sight to behold!
Design Collateral

Medal
The Lotus Mahal, is a two storeyed pavilion on a stepped plan said to be inspired by the
beauty of a woman. This Mahal is one of the few secular or non religious structures in
Hampi and is speculated to have been a meeting place for women of the royal family.
The medal is a two layer compressed wood chip base with the design of the Lotus mahal a
laser cut and etched.
Design Collateral

Design Collateral
Go Heritage Run Warangal- 2016
Poster

Run Bib
Passport Stamp
Runner’s Name M B
BloodType
EmergencyContactName
EmergencyContactPhone
SpecialConditions(IfAny)
With the support of Warangal Municipal Corporation
I ran
AjayReddyAjay Reddy
5K / 10K / 21K run at Warangal
conducted on 13 March 2016.
Design Collateral

Go Heritage Run - Ooty
WiththesupportofOotyMunicipalCorporation
Runners make their way downhill through a series of tree-lined curves and switchbacks on
the trail and are then, without warning, presented with quite the sensory assault – the heady
aroma of eucalyptus and a clearing leading to a green meadow stretching as far as the eye
can see.

The Lawrence School
Lovedale Make Ooty Beautiful
AjayReddyAjay Reddy
5K / 10K / 15K run at Ooty
conducted on 29th May 2016.
The Lawrence School
29 May 2016
Run Bib
Background for Photo-Ops
Passport Stamp
BloodType
The Lawrence School

T-Shirt
The Nilgiri Mountain Railway – running between Mettupalayam and Ooty – was granted World Heritage Site
status over 10 years ago. The Go Heritage Run – Ooty routes traverse this very railway line and it influenced
our minimal Ooty 2016 run T-shirt design – three enthusiastic heritage runners making their way along the
railway tracks on the front and the silhouette of a steam engine on the back. We also found a way to fit the
word “Ooty” quite snugly into the engine’s undercarriage!

Medal
Ooty finisher medal is a souvenir to commemorate your run along the railway line. Much like the run T-shirt
featuring runners traipsing across a railway line, the medal too has a railroad motif – a quaint steam engine
laser-cut into wood. And it’s a beauty!

Go Heritage Run - HyderabadThe goal of the run was two-fold: Introduce the centuries-old cultural legacy of the founders
of the city of Hyderabad to fitness enthusiasts and Plan an event that Hyderabad’s running
community can use to train for the upcoming Airtel Hyderabad Marathon slated for the end of
August.

Run Bib
Passport Stamp
We cordially invite you
to the second edition of
Go Heritage Run - Hyderabad
on 24th July 2016.
Venue: Taramati Baradari, Ibrahimbagh.
5.45 AM 21 Km Run Start
RSVP Ajay Reddy 9000047770
INTACH
Telangana
Hyderabad
go
Make Heritage Fun!
gounesco.comVenue Partner Medical Partner
INTACH
Telangana
Hyderabad
go
Make Heritage Fun!
24July2016
24918M B
BloodType
Runner’s Name
INTACH
Telangana
Hyderabad
go
Make Heritage Fun!

The rulers of the Qutb Shahi dynasty (1512-1687) can take credit for many of Hyderabad’s iconic heritage
structures – the Charminar, Golconda Fort, Taramati Baradari and of course the Qutb Shahi Tombs. Early
rulers of the dynasty appreciated Persian language, culture and architecture and that influence can be
observed in the many buildings and monuments they left behind. That influence can also be seen in our run
T-shirt; the geometric floral patterns are inspired by Qutb Shahi architectural elements, specifically Persian
windows. Look even closer and you’ll see a silhouette of a runner at the center of the patterns too.
T-Shirt

The Taramati Baradari is a 12 doorway-ed palatial structure built by Abdullah Qutb Shah, the Seventh Sultan
of Golconda, in 1625 to celebrate Taramati, one of his courtesans. And the medal is a laser-cut engraving of
the front view of the Baradari complete with its doorways and ornate Islamic cornices.
Medal

5KM, 10KM, 21KM
25 Sep 2016
GoHeritageRunsisanaward-winningseriesoffunrunsconductedatheritagesitesacrossIndia
Take a run-vacation at one of the most beautiful destinations in India - Coorg! A
region of unimaginable beauty and greenery and host to several of the sub-clusters
which are part of the Western Ghats World Heritage Site.
Sign up at www.goheritagerun.com/coorg. Early bird registrations close on 15th August - use promo code COORG100
Go Heritage Run Coorg
Masked by modernity, the poignant fragments of the lives of clans and warriors of Coorg are
deeply rooted in genealogy.

Run Bib Passport Stamp
I finished
5K / 10K / 21 K run at Coorg
conducted on 25th Sep 2016.
Ajay Reddy
24918M B
BloodType
Runner

The T-shirt incorporates elements of shoe prints and coffee bean against a lime green background and the
vamp of the shoe in the center depicts both a bean and a leaf. The back of the T-shirt has the GHR Coorg logo
– Coorg inscribed in coffee powder and interspersed with coffee beans. Yes, we’ve gone all-in with the
coffee theme and with good reason – Coorg’s coffee estates have been around for over 150 years and are
now synonymous with the region. If you haven’t signed up or bought a run T-shirt yet do so here and we’ll see
you in Coorg in September!
T-Shirt

Go Heritage Run Badami
Masked by modernity, the poignant fragments of the lives of clans and warriors of Coorg are
deeply rooted in genealogy.

Run Bib
Passport Stamp
24918Runner M B
BloodType

Badami has temples and rocks, and temples cut into rock – and the Badami 2016 run T-shirt is inspired by all
of the above.
T-Shirt

Like the run T-shirt, the Go Heritage Run Badami finisher medal is inspired by Badami’s 6th century temple
architecture and its red sandstone cliffs. The medal, etched in red acrylic, is a representation of the front view
of the Badami cave temple complex as seen from the run start point – the verandah of Cave 1, its pillars, and
the overall silhoutte of the soft sandstone rock formation
Medal

Go Heritage Run Hampi
Expect to journey from the 1st century to 14th century – past ruins of the Vijayanagara empire,
boulders, fields, banana plantations and streams. .

Run Bib
Passport Stamp
29 JAN 2017
Anegundi
Thanks to support from Heritage Partner Charity Partner Experience Partner Hotel Partners
I FINISHED GO HERITAGE RUN HAMPI!
BloodType
Anegundi
Thanks to support from Heritage Partner Charity Partner Experience Partner Hotel Partners

For Go Heritage Run – Hampi we decided to truly make heritage fun by comic-ifying Hampi’s landmarks, using
primary colors with the style of comic book imagery from the ’50s. We were specifically inspired by Roy
Lichtenstein’s tongue-in-cheek artwork and use of Ben-Day dots. Representing Hampi’s hundred-year old
and thousand-year old landmarks using a relatively recent artform, we think, is a unique lens through which
to appreciate Hampi’s architectural wonders.
T-Shirt

At Go Heritage Runs, we like to weave in local arts and crafts into the running experience. For GHR Hampi, the
finisher medal has been handcrafted by Lambani women from the Sandur Kushala Kala Kendra, an NGO near
Hampi that works towards the revival of indigenous crafts, ensuring a better life for the people who made
them, finding new markets and making the crafts more relevant to modern tastes.
Medal

Go Heritage Run - Design Collateral

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Go Heritage Run - Design Collateral