Really you want me to recruit using facebook july 2016

Intuit Proprietary & Confidential
Really? You Want Me To Recruit Using Facebook
@ghouston @intuitcareers – Intuit – July 2016

Why Facebook?

With Over 1.65B Active Facebook Users
…recruiters must figure out how to engage
A 2012 survey of more than
2,000 adults conducted by
Glassdoor and Harris Interactive
found:
• 52% trust friends and family when
making job decisions
• 14% trust reviews
• 5% trust a company's website
• 2% trust the company's recruiters

If Candidates Are Living In Social
Facebook now has more than 1.65 billion active users
Facebook had 43% of referral hires compared to 41% from LinkedIn
67% of jobseekers say they use Facebook to search
…you can guarantee recruiters will live in social

Recruiters & Candidates Are Struggling
…between personal and professional use of Facebook

If Recruiters Only Post Jobs
…no one will listen

If Candidates Share Too Much
…will it hurt their chances of finding a job?

PRIVACY SETTINGS

Facebook Privacy Settings Can Help
Control your privacy settings:
• Public (Everyone)
– Search for me
– Send me a message
– Education
– Work
– Websites (if appropriate)
– Bio and Favorite quote (if
appropriate)
• Friends Only
– Birthday (never include year)
– Religious views
– Political affiliations
– Photos
– Videos
– Wall Posts
• Review Apps

Fix Your Settings

Add Trusted Contacts to Help You Log In

Add Legacy Contact

Limit Past Post when FB Makes Changes

Letting Search Engines Find You

Timeline and Tagging

Blocking – People, Invites, Apps (Games)

Notification Settings

Followers
Followers See Your Public Posts Even
Though They Are Not Your Friend

App Settings

App Settings – Most People Give Away
the Farm and Don’t Know It

PROFILE SETTINGS

Editing Your Profile

Add Work and School – Make it Public

Add Your Contact Information
Share work related email – make that one public, set any other emails to “only me” or private

Check out the improved Friends Area

Photos

Likes

Groups

Facebook - New view for non friends

Facebook Profile Looks Like LinkedIn
Example of great Facebook resume
http://www.stevepratt.com/wp-content/uploads/2008/12/sabrina-saccoccio-resume.pdf
What Are Your
Skills
Think Keywords
List Your
Websites
About Me –
highlight what
you do
Add job
search
email

Facebook Profile For Friends Show More
…but still be careful what you post

Facebook At Work (hold off)
https://www.facebook.com/help/work
What is Facebook at Work?
Facebook at Work lets you create a work account that is separate from your personal Facebook account. With a Facebook at
Work account, you can use Facebook tools to interact with coworkers. Things you share using your work account will only be
visible to other people at your company.
To set up a work account, your company must be using Facebook at Work
How do I set up a work account?
If your company is using Facebook at Work, you can set up your account by clicking the link in the email
you've received or by visiting [YourCompanyName].facebook.com (ex: company.facebook.com) from your
computer.
Once you've set up your work account, download the iPhone or Android app to access your account.
If you'd like to create a work account but your employer isn't using Facebook at Work, let us know so we can
send you more information.
.

TOOLS TO HELP YOU
RECRUIT ON FACEBOOK

Searching on Facebook
http://www.intel-sw.com/blog/facebook-search/

Emailing People Directly From Facebook
(thanks Jessica Max for the tip)
Look at the info after facebook.com –
in this case gail.houston – send
Email to
gail.houston@facebook.com and it goes
to the address that is associated with
their Facebook account

Simple Facebook Search Queries

FB Hack from Shally

FB Hack from Shally Continued
If there is any type
Of carriage return when you
Copy and paste you will get
An error (you will see %20 in
The URL – remove that)

FB Hack from Shally Continued

FB Hack from Shally continued – Group Search
You are extracting the number ID
From the group and then searching
For FB members that are members of
That group

Brand & Search - Interest Lists
Both to attract and recruit from

Brand & Search - Facebook Groups
Many are open groups with visible walls

Facebook Search - Groups
…find one – find them all

Facebook Search - Friends
http://www.facebook.com/find-friends/

Facebook Search – Candidate Campaigns
Pay attention to ads on the side – candidates are talking

Looking For Work? Facebook Resumes
47
http://humancapitalleague.com/socialweb/12264

Recruiting Apps On Facebook
BranchOut - BeKnown

Recruiting Apps On Facebook
Glassdoor FB partnership

INTUIT FACEBOOK
PAGES/GROUPS

Intuit’s Corporate Facebook Page
https://www.facebook.com/intuit/

Intuit’s Diverse Talent Community
https://www.facebook.com/Intuitdiversetalentcommunity/

Intuit Life Community Page
https://www.facebook.com/intuitlife/

Intuit Friends Group
Great way to connect with current
and former Intuit Employees
https://www.facebook.com/groups/1527206794275518/

Follow Your Company’s Facebook Pages
55

But Do Something Interesting
…your culture should shine

And Make Sure You Engage
Social means you need to have a conversation

Intuit Proprietary & Confidential58
Get Your Employees Engaged
Applicants really want to hear the employee’s viewpoint
Recruiter posted
7 employees
responded

Links Allow You to Share
59

Share Jobs On Your Facebook Profile
60

If you own a page – know when to post
from the page vs posting as yourself
Before liking or commenting, be sure to switch to your personal profile. This can be done by hovering over the area in the picture
below that the red arrow is pointing at. Once you switch to your personal profile, it will stay on this setting, even when you log out
(which is very helpful!).

FACEBOOK ADVERTISING

Facebook Pay Per Click Campaigns
Targeted marketing opportunities – job titles, competitors
Facebook:
79 applies
LinkedIn:
20 applies

RECRUITER GROUPS

Facebook Corporate Recruiters Network
https://www.facebook.com/groups/8159222053/

Sorority for the Advancement of Sisters In Sourcing
https://www.facebook.com/groups/SourcingSorority/

Recruiters Online
https://www.facebook.com/groups/recruitersonline/

Facebook Stats – It Works
68

How To Learn More About Intuit Careers
Join:
Intuit’s Facebook Page - https://www.facebook.com/intuit/
Intuit’s Diversity Talent Community
https://www.facebook.com/Intuitdiversetalentcommunity/
Follow:
https://twitter.com/Intuit - Intuit’s Corp Brand Handle
https://twitter.com/IntuitBrad -Intuit CEO’s Handle
@ghouston – Gail Houston – Intuit’s Product Manager Recruiter
Articles on Recruiting Off of Facebook:
http://www.pcmag.com/slideshow/story/324797/21-hidden-facebook-features-only-power-users-know/
http://www.lever.co/blog/facebook-recruitment-how-to-source-candidates-on-the-largest-social-network
http://linkhumans.com/blog/rise-facebook-recruitment
http://www.jobvite.com/blog/how-to-create-a-recruiting-strategy-on-facebook/
http://www.eremedia.com/sourcecon/the-ultimate-guide-to-sourcing-and-recruiting-on-facebook-in-2015/
https://www.entrepreneur.com/article/245295
http://www.inc.com/joseph-steinberg/3-serious-facebook-security-holes-you-didnt-know-about.html
http://www.dallasnews.com/news/local-news/20160703-facebook-wants-you-to-see-less-
news-with-its-latest-formula-but-here-s-how-to-get-around-it.ece

Really you want me to recruit using facebook july 2016

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Really you want me to recruit using facebook july 2016