2012 marnixring
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2012 marnixring
- 1. Mic Adam Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring • Market research
- 2. Klanten
- 4. Wat is sociale media? Vanguard Leadership March,2010 (c)
- 6. Sociale Media en Netwerking is van alle leeftijden! Vanguard Leadership March,2010 (c) Classmates Facebook LinkedIn Twitter Ecademy
- 10. Werk gerelateerde blunders "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
- 11. Geen job meer vinden?
- 12. Je leven kapot maken...
- 14. Hoe met sociale media beginnen zonder je reputatie te verliezen?
- 17. Wat kun je doen met...
- 18. Wie gebruikt er ...
- 29. Wie gebruikt het en waarom?
- 30. Customer Service
- 33. Nomadz
- 34. Een bron van nieuwe business...
- 37. Toon je product
- 38. Toon je werkomgeving FOD Social Security
- 45. Er is natuurlijk nog veel meer...
- 46. Social Media is... Vanguard Leadership (c) - May 2010 49
- 47. Sociale media in bedrijven... Wordt afgesloten... Staat open Richtlijnen/policies & Monitoring zijn nodig!
- 49. In de echte wereld ...
- 50. Luisteren naar • Klachten • Complimenten • Vragen • Leads en Aanvragen • Conversaties
- 51. Hoe moet je het nu allemaal plaatsen?
- 54. Connecteer met mij! Vanguard Leadership (c) - May 2010 57 be.linkedin.com/in/micadam https://twitter.com/micadam http://bit.ly/cPdiom http://micvadam.wordpress.com micvadam +32 478 50 41 35
Hinweis der Redaktion
- WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
- Livecast – platform to stream video from (video podcast with content)MMO = massive multiplayer onlineMOG = Massive online gameMMORP = Massively multiplayer online role-playing game
- Another myth about social media
- New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email. The most popular online activities remain search and Web portals (with around 85% reach) and the websites of software manufacturers.The far-reaching study also explored a number of other trends within the social networking space. In 2008, users spent 63% more time on member communities than they did in the previous year. However, within member communities, Facebook saw growth of 566% in time spent on it by users worldwide. As has been reported elsewhere, Facebook’s fastest growth demographic is older users – the social network tacked on 12.4 million people between ages 35-49 in 2008 according to Nielsen.Some other key findings from the report:- Globally, Facebook reaches 29.9% of global Internet users, versus 22.4% for MySpace.- MySpace remains the most profitable social network, generating an estimated $1 billion in revenue versus $300 million for Facebook in 2008.- Facebook is the top social network in all countries except Germany, Brazil, and Japan (Nielsen still has MySpace as tops in US in the report, but as of January ’09, that had changed).- On Twitter, CNN, The New York Times, and BBC have the greatest reach among mainstream media companies as of late February.Overall, most of these trends aren’t surprising if you’ve been following the space, but nonetheless, tie some numbers to them. Most impressive is the rise of Facebook, who is outpacing the growth of the social networking space on the whole by nearly tenfold.
- Social media isn’t only about using existing websites, but sometimes creating your own. To get a better handle on consumer feedback, Starbucks did just that with “My Starbucks Idea.”The site allows users to submit suggestions to be voted on by Starbucks consumers, and the most popular suggestions are highlighted and reviewed. Starbucks then took it a step further and added an “Ideas in Action” blog that gives updates to users on the status of changes suggested.By empowering their exceptionally web savvy consumer, Starbucks strengthens their campaign to add a personal touch to coffee.
- I never expected to be writing good things about Comcast, but because of Frank Eliason things have changed. Frank is the man behind @comcastcares, a Twitter account setup to help Comcast users in need.Comcast has found a way to offer exceptional customer service to their consumers, but the thing that really makes them stand out is how well they monitor discontent. Complain about Comcast and you can bet you’ll hear from @comcastcares to see if they can help.
- Challenge • Create an active online community for IT professionals in the SMB space • Engage target audience in select geographies • Quickly build a critical mass of members Solution• Establish LinkedIn Group, ‘SMB IT Connection‘ • Drive membership through targeted display advertising and LinkedIn Partner Messages• Engage members with thought-leadership discussions and surround the group with educational, interactive content Why LinkedIn? • Large, active IT and SMB audiences • Targeted reach, both in geography and company size • Ability to create a tailored campaign combining online community, display advertising, targeted content, email, and pollingResults • Achieved 18% open rate on membership invitations• Built 1,400-member community from the ground up • Gained audience insights from discussions and polls • Won IAB MIXX award honoring best B2B campaign
- Who doesn’t know about the “Will It Blend” series on YouTube? Created by George Write, the marketing director of Blendtec, the campaign was low cost and instantly became a hit. In the video, Tom Dickson the CEO of Blendtec, attempts to blend objects in their blender. This simple idea led to a “five-fold increase in sales”.Blendtec leveraged YouTube’s subscriber base and tried something fun and original. The campaign was a success and continues to entertain and sell.
- We are seeing 2 types of behaviours of companies:Those who close down the access to social media (esp. Facebook, Twitter, Youtube, etc.)But sheep do escape... And then what.Thos who leave it open and have no rulesSetting up for disaster and discussions after the fact