Retail Global | Leveraging Democracy: How To Utilize Platforms Like Reddit For Growth Hacking
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Brian Swichkow discusses how to leverage democratic social platforms, such as Reddit, Hacker News, and Product Hunt. Learn how to utilize the power of community platforms to rapidly develop your audience and fulfill the need for connection today's consumers desire.
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Retail Global | Leveraging Democracy: How To Utilize Platforms Like Reddit For Growth Hacking
- 1. LEVERAGING DEMOCRACY BRIAN SWICHKOW, GHOST INFLUENCE
- 2. DISCLAIMER: ghostinfluence WE’RE GOING TO MOVE FAST #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM
- 3. ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM YOU’RE IN THE RIGHT PLACE IF ▸ you want an evergreen strategy for increasing traffic and conversions ▸ you’ve been hit by algorithm changes and are back at the drawing board ▸ you feel like you blend in and want to show more personality in your brand ▸ you’re tired of chasing trends and fighting for reach in competitive markets ghostinfluence
- 4. ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM ▸ Social Engineer ▸ Founder, Ghost Influence ▸ Host, Ghost Influence Podcast ▸ @ghostinfluence ADWEEK | BUSINESS INSIDER | FORBES | OBSERVER | REDDIT HACKER NEWS | ENGADGET | CRACKED | SEARCH ENGINE LAND BRIAN SWICHKOW
- 5. ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM INTRODUCTION ▸ Built ex-fiancé’s dog a YouTube channel with 7,000 subscribers and 4M+ views ▸ Broke a server launching my blog | 450K pageviews, first 72 hours, $0 adspend ▸ Made a girl on Tinder world famous | 25 million impressions in under 72 hours ▸ Created “most absurd email to give in bar” | 11K pageviews first 30 minutes ▸ Achieved consistent 2,137% ROI selling information products on Facebook ▸ Increased client conversions 3,100% by suggesting a single UI change ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM
- 6. CULTIVATE EXPERIENCES THAT IMMERSE AND ENTRANCE THOSE WHO ENCOUNTER THEM ghostinfluence @GHOSTINFLUENCE #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM
- 7. LET’S START WITH A STORY… ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM
- 9. ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM ▸ 450K visitors in first 3 days, average time on site 2 minutes, 17K shares ▸ Featured by AdWeek, Business Insider, Inbound, Hacker News, and more ▸ 1.5M visitors, 7M earned media impressions, 38K backlinks in first 30 days ▸ Covered by Search Engine Journal (x2), Cracked, Observer, Al Jazeera, etc. ▸ Media contacts, requests to speak, and introductions to clients for over two years
- 10. EFFECTIVE EXPERIENCES ARE BOTH EASY TO COMPREHEND AND CHALLENGING TO DEFINE #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM @GHOSTINFLUENCE
- 15. ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM 1,003 points 104 comments 1,003 points 104 comments 2,580,039 views
- 17. ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM 498 points 96 comments 27 million views (youtube) 89 million views (facebook)
- 19. ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM 27 million views (youtube) 89 million views (facebook) 600% boost in sales $15 milllion in revenue $120K in production $200K in paid marketing
- 21. ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM Shirt Was Cash shirtwascash.com
- 22. ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM 4,202 points 301 comments 1,039,265 views
- 23. ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM 1,904 points 772 comments 3 backlinks
- 24. ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM Cards Against Humanity cardsagainsthumanity.com
- 27. ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM 3,707 points 590 comments 426,387 views
- 37. ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM 2,327 points 378 comments 1,720,730 views
- 39. IF YOU WANT TO GO VIRAL, DO SOMETHING WORTH TALKING ABOUT ghostinfluence @UNMARKETING Source: Alienate Customers, Dishearten Employees, and Drive Your Business Into the Ground | NMX Keynote 2014 #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM
- 41. INSTEAD OF TELLING THE WORLD WHO YOU ARE… SHOW THEM #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM @GHOSTINFLUENCE
- 42. WHAT WILL YOU CREATE? ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM
- 43. ghostinfluence #RETAILGLOBALUSA WWW.RETAILGLOBAL.COM brian@ghostinfluence.com @ghostinfluence LET ME KNOW WHAT I CAN DO TO HELP