2. Proje Sunumu 2015
Our Vision
Make the child-book interaction
more fun by using the art of sound and
new sound recognition technologies.
We want to improve our kids' reading habbits.
3. Emre Bayrak
Founder, Business Dev.
Our Team
Onur Bayrak
Founder, UX/UI Designer
Basar Under
Co-Founder, Sound Dev.
Melih Mutlu
Project Manager
Hazar Ilhan
Software Development
Mert Dogar
Hardware Development
Ahu Ayan
Literary Advisor
4. Today
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
5-15 aged Percentage
of Tablet Ownership
2% 23%
Increase in last 3 years
27 Hours / Week
3-4 aged Total
Media Consumption
Experts' Advice : 14 hours
5. Paper vs Tablets
Source; Print Books vs. E-books ,The Joan Ganz Cooney Center, 2012
Digital devices distract children from the story,
affecting the amount of children recall.
Content Actions
Number of non-content
related actions are
3x higher in digital devices.
3x
Engagement
31% children are engaged
with paper books while only
6% are engaged using e-books.
31%
6. Parents Know
Source; Pew Research Center's Internet a American Life Reading Habit Survey,
November 2012 and November-December 2011
Although the increase in tablet ownership is
significant, the readers acknowledge
that print books are best for children.
Parents who read
print books
in last 12 months.
The readers who say
print book is better for
reading with a child.
86%
81%
7. Proje Sunumu 2015
Our Challenge
How can we preserve the benefits and
pleasure of a paper book while using the new
and the advanced technology to motivate the
reading experience?
8. A mobile application that listens and
simultaneously plays the related music or
sound effects while you are reading a
story to your child.
9. How It Works?
Select a book from the Kidstory's library and
leave your mobile device away.
10. How It Works?
While you are reading,
Kidstory listens using
sound recognition
technologies and
follows you where you
are in the story.
Kidstory plays related
sound effects during
the whole reading
experience.
11. With Kidstory
Kidstory provides curiosity, fun and
imagination. Improves and motivates the
shared-reading experience using content
related sound effects.
