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1.4 Million Google Featured Snippets
Tested - Here's What We Found
A.J. Ghergich
Ghergich & Co.
Founder/CEO
@SEO
Our Work
Featured Snippet Examples
Paragraph
Table
List
For a more detailed primer into featured snippets, visit my presentation from
Dreamforce 2016 http://www.slideshare.net/ghergich/featured-snippets-are-
the-most-exciting-thing-in-search
Why you should focus on
Featured Snippets
1 Leapfrog your competition to position zero
2 Gain free organic traffic
3 Answer your customers’ actual questions
4 Earn trust from awareness to the decision phase
In a study with SEMrush, we analyzed
1.4 million featured snippets.
The goal was to focus our analysis on
29 questions, prepositions, and
comparison search phrases.
Featured Snippet Questions
“How” and “Have” are strong contenders to earn list featured
snippets. “Which” has the highest likelihood of earning a table
compared to the others. Questions are fantastic at earning
paragraph snippets.
Key Findings of Featured Snippet
Questions
Breakdown of Featured Snippet
Questions
Featured Snippet Prepositions
Prepositions are the best by far at earning lists. “For” (11.38%
tables) and “Like” (94.09% paragraphs) are the exceptions.
Key Findings of Featured Snippet
Prepositions
Breakdown of Featured Snippet
Prepositions
Featured Snippet Comparisons
Comparisons are the best at earning tables. “Price” is a golden
opportunity to earn a high ROI table. Surprisingly, “vs” and
“versus” were poor performers at earning tables. “Comparing”
also had a high number of lists (31.94%).
Key Findings of Featured Snippet
Comparisons
Breakdown of Featured Snippet
Comparisons
Featured Snippets Overall
Breakdown
How to Optimize for Featured Snippets
Optimal Featured Snippet Lengths
45 Words are Optimal for Featured
Snippet Paragraphs
Longer Lists are Best
Optimized Lists
Optimized Tables
Google tends to show landscape
images around 285 x 160 pixels.
So landscape images, similar to the following dimensions, should be optimized for
Featured Snippets.
Answer the Public Keyword Tool
SEMrush Keyword Magic Tool (Beta)
Presentation is pinned @SEO. Please
retweet. Special thanks to @YuliaShevy
and the research team at SEMrush for
providing such in-depth research.

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1.4 Million Google Featured Snippets Tested - Here's What We Found