Social media for events - Masterclass MPI Finland

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Contact me via http://www.Live-Online-Events.com or @GHeijkoop Title: Social Media voor Events Speaker: Gerrit Heijkoop, Executive Partner & Presenter at Live Online Events Location: Hilton Strand, Helsinki, Finland Date: 06 April 2017, 09:00 - 12:00 Description: FOMO or fear of missing out is the number one trend in event social media and digital marketing according to the Event trends report by Julius Solaris and his team (link). Our goal is to teach you how to create FOMO for your events and fight the competition! There are so many cool events every day, so we need to learn how to stand out and get attantion from our target group. Usage of video in events is also in the top 10 of event trends for 2017. With our session on hybrid events, you will find out how an award winning events were organized and what you can do to update your events! See http://www.mpifinland.org/social-media-and-hybrid-events.html

Business

Social Media for Events
Attracting new audiences,
stimulate networking &
re-purpose your content
Gerrit Heijkoop | @GHeijkoop

Most popular social media services
among young people in Finland in 2016

I am doing pretty
well on Social Media
AgreeDisagree

I am doing pretty
well on Social Media
AgreeDisagree
1. Why do you stand where you are standing?

I am doing pretty
well on Social Media
AgreeDisagree
2. What does the world look like over here?

I am doing pretty
well on Social Media
AgreeDisagree
3. What do you need to get here?

What do you find
most annoying
on Social Media?
#question

Do not do
unto others,
what you don’t
want others do
unto you

Total
Before: attracting new audiences 16
Before / during: stimulating better networking 13
After: re-purposing the content of the event 11
Before: Promotion / sell tickets / boost registrations 9
During: capturing the content of the meeting 9
During: letting people know they are missing something 7
During: web care / customer service 7
Before: audience analysis / compiling programme 4
Analytics 1
impact and reach as well as content analysis 1
Grand Total 78

Social media are a ‘virtual Finnish bar’

Who is the first who can
post 3 comments
on Social Media?
#challenge

Who is your
target audience?
- age, gender, education, jobs
- what makes them successfull?
- what keeps them awake at night?
#define

Which organisations
do you enjoy following
on Social Media?
#question

change …
Stop talking to them …
… give them some-
thing to talk about!

What does your
audience want to
talk ‘about’?
#exercise

Listening:
You have one mouth
and two ears; there is
a reason for that!

Create an update
about today in one
of the 5xL categories
#exercise

Gerrit Heijkoop
Partner LiveOnlineEvents
Social: @GHeijkoop
Web: www.Live-Online-Events.com
E-mail: Gerrit@Live-Online-Events.com

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