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SOMETHING WITH
SOCIAL MEDIA…
#BUTWHAT
Gerrit Heijkoop, How Can I Be Social
(HCIBS)
Have you been sharing
with #AIPCO
on Social Media?
Photos, Questions & Learnings
/Gerrit.Heijkoop
@GHeijkoop
#AIPCO
Where do
you stand?
AgreeDisagree
I am doing pretty
well on Social Media
AgreeDisagree
I am doing pretty
well on Social Media
AgreeDisagree
1.Why do you stand where you are standing?
I am doing pretty
well on Social Media
AgreeDisagree
I am doing pretty
well on Social Media
AgreeDisagree
I am doing pretty
well on Social Media
AgreeDisagree
2. What does this place look like?
I am doing pretty
well on Social Media
AgreeDisagree
I am doing pretty
well on Social Media
AgreeDisagree
3. What do you need to get here?
sales
Social media are a ‘virtual bar’
Social media are a ‘virtual bar’
How are you?
Social media are a ‘virtual bar’
How are you?
You are doing pretty
well, aren’t you?!
Social media are a ‘virtual bar’
It’s not that every action on social
media leads to new business…
Social media are a ‘virtual bar’
It’s not that every action on social
media leads to new business…
… but almost every piece of
business I can relate back to one
or more social media actions.
why?
4 most important sources of TRUST
Be there:
80% of
success is
showing up
Be nice:
be fun to
hang out
with
Be wise:
know what
you talk
about
Prove it!
show your
happy
clients
social media?
What do you find
most annoying on
Social Media?
#question
Your social media strategy …
Do not do
unto others,
what you don’t
want others do
unto you
Social ME-dia
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
Why is this so hard??
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
AIDA still exists…
Attention Interest Desire Action
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
AIDA still exists…
Attention Interest Desire Action Share
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
#example
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
#example
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
change …
Stop talking to them …
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
change …
Stop talking to them …
… give them some-
thing to talk about!
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
How?!
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
What button will they push?
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
Can we now please get some more
best practices?
be there
Maintain your ‘social identity’ & network!
be nice
be smart
Facilitate!
Start with what’s
already there...
 people
 content
 activities
now take a minute ...
#reflection
apply to
your own
sales process
If you do all this …
Be there:
80% of
success is
showing up
Be nice:
be fun to
hang out
with
Be wise:
know what
you talk
about
Prove it!
show your
happy
clients
If you do all this …
I’ll be able to follow you,
recommend you,
and perhaps the next
time we meet,
instead of ‘How are you?’
I will then say:
‘You are doing pretty
well, aren’t you?!’
Gerrit Heijkoop
Speaker, moderator & online host
Twitter: @GHeijkoop #AIPCO
Facebook: /Gerrit.Heijkoop
E-mail: Gerrit@hcibs.com
We have to do something
with social media…
#ButWhat
Gerrit Heijkoop, How Can I Be Social (HCIBS)
Deep Dive Session
Be relevant and prosper on-line
Gerrit Heijkoop
Executive Partner of
How Can I Be Social
Social media are a ‘virtual bar’
AIDA still exists…
Attention Interest Desire Action Share
Start with what’s
already there...
 people
 content
 activities
Which (target-)audiences
are already actively
involved with you?
#question
Social ME-dia
Which organisations
do you like following
on social media?
#question
If you get my attention... be relevant!
Learn
Love
Laugh
Location
Learn
wat
wat
Learn
Love
wat
Learn
Love
Laugh
wat
wat
wat
wat
Learn
Love
Laugh
Location
Learn
Love
Laugh
Location
Learn
Love
Laugh
Location
Listening:
You have one mouth
and two ears; there is
a reason for that!
wat
wat
Learn
Love
Laugh
Location
What does your
network want to
talk ‘about’?
#exercise
1. Learn
2. Love
3. Laugh
4. Location
5. Listen
For example:
Gerrit Heijkoop
Speaker, moderator & online host
Twitter: @GHeijkoop #AIPCO
Facebook: /Gerrit.Heijkoop
E-mail: Gerrit@hcibs.com
We have to do something
with social media…
#ButWhat
Gerrit Heijkoop, How Can I Be Social (HCIBS)

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#AIPCO - How to nail your sale online + deepdive

Hinweis der Redaktion

  1. How do you get them to do it!
  2. How do you get them to do it!
  3. How do you get them to do it!
  4. Simo
  5. Stop making it boring!
  6. Stop making it boring!
  7. Time: 40:00